The advertiser's guide to Mother's Day on Pinterest
Every spring, brands gear up to focus their social media advertising efforts on Mother's Day. During this time, there are two kinds of shoppers: those who plan and those who wait until the last minute. For that reason, Pinterest is a popular tool for inspriation as people look for unique gifts for mothers, grandmothers and mother figures alike, either to plan in advance or shop while in store.
Advertising opportunities include increased interest in greeting cards, flowers and special events during April and May, along with top search terms on Pinterest that align with these categories.
With such a high activity for Mother's Day on Pinterest, many brands will find it beneficial to advertise with Promoted Pins. Check out Strike Social's infographic below for Mother's Day stats and ideas for advertising on Pinterest.
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