Every spring, brands gear up to focus their social media advertising efforts on Mother's Day. During this time, there are two kinds of shoppers: those who plan and those who wait until the last minute. For that reason, Pinterest is a popular tool for inspriation as people look for unique gifts for mothers, grandmothers and mother figures alike, either to plan in advance or shop while in store.

Advertising opportunities include increased interest in greeting cards, flowers and special events during April and May, along with top search terms on Pinterest that align with these categories.

With such a high activity for Mother's Day on Pinterest, many brands will find it beneficial to advertise with Promoted Pins. Check out Strike Social's infographic below for Mother's Day stats and ideas for advertising on Pinterest.

Related article 7 tips for success with Pinterest advertising Pinterest invested heavily in creating multiple advertising options; check out our tips to maximize the results of your ads on the platform. READ MORE

Pinterest Mother's Day infographic strike social 2018

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Kyna Garrett

Kyna Garrett

Kyna is a Content Specialist at Strike Social. She holds a BA in journalism from Michigan State University and covers everything from media marketing to the latest trends in tech.