Client Objective
A pharmaceutical brand promoting an over-the-counter product for new and expecting moms partnered with Strike Social to expand its reach on Meta.
By integrating influencer storytelling with strategic audience targeting, the campaign ensured that brand messaging resonated authentically with parents actively seeking trusted recommendations. This Meta case study reveals how our multi-layered approach boosted visibility, built consumer trust, and maintained cost efficiency.
Campaign Outcome
Strike Social’s data-driven approach and influencer-powered strategy successfully optimized ad delivery while increasing audience engagement. By refining audience targeting and campaign execution, we aim for maximum efficiency and impact for Meta-influencer campaigns.
21M+
Total impressions delivered in 31 days
43%
Actual CPM efficiency vs.
guaranteed cost
6%
Higher views-to-spend ratio,
maximizing budget effectiveness
Enhancing Campaign Efficiency with Adaptive Targeting and Budgeting
- Supplemental Campaign Expansion: Strike Social implemented a secondary campaign layer designed to drive additional visibility and interaction.
- Strategic Audience Segmentation: The team combined first-party and third-party data with Meta’s native targeting layers to enhance engagement to effectively connected with engaged users.
- Real-Time Campaign Adjustments: Deployed continuous bid pacing adjustments and dynamic budget reallocations. By monitoring underperforming audience segments and optimizing ad delivery, the team allocated the budget, which was consistently directed toward the most responsive users.
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