A pharmaceutical brand promoting an over-the-counter product for new and expecting moms partnered with Strike Social to expand its reach on Meta.
By integrating influencer storytelling with strategic audience targeting, the campaign ensured that brand messaging resonated authentically with parents actively seeking trusted recommendations. This Meta case study reveals how our multi-layered approach boosted visibility, built consumer trust, and maintained cost efficiency.
20.9M+
Total impressions delivered in 31 days
42.8%
Actual CPM efficiency vs. guaranteed cost
6%
Higher views-to-spend ratio, maximizing budget effectiveness
Reaching New Audiences Through Influencer Content
Strike Social executed a data-driven campaign using influencer-driven content to engage highly targeted audiences. Using first-party CRM data, third-party audience segments through Liveramp, and Meta’s native “new parent” interest targeting, the campaign reached new and expecting moms with relevant and compelling messaging.
Enhancing Campaign Efficiency with Adaptive Targeting and Budgeting
The campaign’s success was driven by:
- Strategic Audience Segmentation: Strike Social combined first-party and third-party data with Meta’s native targeting layers to enhance engagement. This approach ensured that the campaign effectively connected with engaged users who were most likely to resonate with the influencer content, improving ad relevance and response rates.
- Supplemental Campaign Expansion: Recognizing the potential for further engagement, Strike Social implemented a secondary campaign layer designed to drive additional visibility and interaction. This supplemental initiative strategically targeted high-traffic placements like Facebook and Instagram Feeds.
- Real-Time Campaign Adjustments: To maintain cost efficiency and performance, Strike Social deployed continuous bid pacing adjustments and dynamic budget reallocations. By monitoring underperforming audience segments and optimizing ad delivery, the team ensured budget was consistently directed toward the most responsive users.
Strike Social’s data-driven approach and influencer-powered strategy successfully optimized ad delivery while increasing audience engagement. By refining audience targeting and campaign execution, we ensured maximum efficiency and impact for Meta influencer campaigns.
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