This case study for a luxury watch brand’s Facebook advertising campaign highlights an achieved CPLC 34.69% lower than the guaranteed rate, showcasing the effectiveness of strategic budget allocation and ad format selection. This initiative successfully introduced the brand’s new product line as part of its anniversary collection, reaching a significantly wider audience. With the client’s endorsement, Strike Social confidently utilized Facebook Reel and Carousel advertisements to reinforce the brand’s strong reputation for offering stylish, durable automatic watches at competitive prices.
77%
Reel overlay ads reach and impressions
10%
Reels efficiency vs overall CPLC
56%
Carousel total landing page distribution
Optimized Approach to Campaign Execution
Strike Social boosted the success of this campaign through daily optimization, including efficiently allocating the advertising budget across multiple Facebook ad formats. The campaign maximized engagement while controlling costs by dividing spending between Reels and Carousel ads.
Smart Budgeting & Ad Format Selection
Strike Social allocated 40% of the total budget to Reels due to their higher engagement potential, contributing to 77% of the campaign’s reach and impressions. Reels effectively expanded the brand’s visibility and proved 10% more cost-efficient regarding Facebook Cost Per Link click (CPLC) than other ad formats. These dynamic ads engaged users interested in video and static content, driving significant traffic at a lower cost.
Meanwhile, despite receiving only 38% of the budget, Carousel ads delivered 56% of the total landing page views. This format allowed the client to present multiple watch models visually engagingly, building a compelling product narrative that resonated with the audience. Finding the balance between Reels and Carousel ads was critical in achieving reach and conversion targets.
Strike Social’s ongoing optimizations—over 1,300 adjustments—pushed the campaign to deliver 39.79% more additional link clicks vs. client guaranteed and achieve a 34.69% cost efficiency improvement. These campaign outcomes highlight how continuous monitoring and agile strategy adjustments, even with competitive platforms like Facebook ads, lead to remarkable outcomes.
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