Client Objective

For a health and fitness club with 2,400+ locations, the brand needed a campaign that could flex its membership benefits and promotions at the local level. Each gym runs its own weekly offers, requiring messaging that feels personal and timely to its surrounding community.

To meet this challenge, the brand partnered with Strike Social to build a Facebook advertising strategy that could scale nationally while staying locally relevant. The campaign combined dynamic creative rotation, location-specific pixel tracking, and interest-based audience targeting, all tailored to each locale’s unique goals and budget.

913K

Club memberships generated through the Facebook campaign

24%

Nearly 1 in 4 link clicks led to a successful registration

3.7M

Total link clicks, reinforcing strong engagement and reach

Turning Local Awareness into Nationwide Sign-Ups using Targeted Facebook Ads

• Enhanced Tracking and Retargeting with Facebook Pixels: Strike Social implemented localized Facebook Pixels to support individual club pages, ensuring accurate behavioral tracking and retargeting. This allowed each club to deliver relevant messaging to users most likely to convert.

• Strategic Creative Rotation and Budget Management: Creative assets were updated regularly to reflect the latest in-store offers across various locations. Combined with a tightly managed internal workflow, this enabled Strike Social to adjust budgets dynamically on a per-club basis.

• Targeted Audience Acquisition for Higher Sign-Up Rates: Interest-based targeting ensured that ads reached users who were already inclined to join. The campaign drove more qualified traffic and improved conversion rates across all locations by narrowing in on high-intent audiences (like those interested in health, fitness, or local deals).