Saturday, June 30 is Social Media Day, a day to be recognized for the impact social media has had on our lives across the world. It has become a central part of our global communication and our day-to-day lives.

To celebrate its impact, we’ve compiled 50 social media statistics that every social media marketer should know in 2018.

Social media statistics

• There are 4.2 billion internet users in the world. That’s over half of the world’s total population.
• 3.03 billion users are active on social media.
• 97 percent of millennials say they use the internet.
• The average social media user spends 135 minutes a day online.
• On average, people spend 40 minutes a day watching YouTube.
• Teens spend at least nine hours a day using social media.
• 60 percent of social media consumption comes from mobile devices.
• On average, active Snapchat users spend more than 30 minutes a day in the app. Learn more about Snapchat for Business.
• The average internet user has seven social media accounts.
• 22 percent of the world’s population is on Facebook.
• Visual content is 40 times more likely to get shared than other types of content.
• 43 percent of people want to see more video content.
• 88 percent of businesses are on social media.

User counts

• Facebook has 2.2 billion monthly active users.
• YouTube has more than 2.70 billion users.
• Instagram has 1 billion monthly active users.
• Instagram Stories has 300 million users worldwide.
• LinkedIn has 500 million users worldwide.
• Twitter has 300 million monthly active users.
• Pinterest has 250 million users worldwide.
• Snapchat has 178 million users snapping daily.

A look at demographics

• 88 percent of 18- to 29-year-olds say that they use social media.
• 51 percent of 18- to 24-year-olds say it would be hard to give up social media.
• 45 percent of teens say they are online almost all of the time.
• 68 percent of U.S. adults are active Facebook users.
• 62 percent of Facebook users are female.
• 50 percent of LinkedIn users are between the ages of 30-49.
• 81 percent of millenials check Twitter at least once a day.
• 70 percent of Pinterest users are women.
• 1 in 2 millenials use Pinterest every month.
• 50 percent of Americans with a college degree use LinkedIn.

How people use social media

• A quarter of U.S. adults get their news from at least two or more social media sites.
• 61 percent of Pinterest users say they use the platform to find ideas to be their best selves.
• 93 percent of Pinterest users use the platform to plan purchases.
• 70 percent of YouTube users use the platform to help solve a problem and 86 percent use it to learn something new.
• 79 percent of B2B marketers see LinkedIn as a beneficial source for lead generation.
• Facebook users watch more than 100 million hours of video each day on the platform.
• 93 percent of Twitter users who follow small businesses plan to make a purchase from a brand they follow.

Social media advertising statistics

• Advertising in mobile channels is expected to account for 30.5 percent of global advertising expenditure in 2020.
• 93 percent of social media advertisers use Facebook advertising.
• 5 million businesses advertise on Facebook.
• 70 percent of ads in front of videos are watched completely.
• 75 percent to 90 percent of Facebook ad performance is based on dynamic images.
• Instagram ads grew by 28 percent in the last half of 2017.
• Single videos account for 25 percent of Instagram ads.
• The cost for Twitter advertising is declining.
• 41 percent of Twitter users purchased products after exposure to an ad on the platform within 30 days.
• It is projected that 30.1 percent of Americans will use an ad blockerin 2018.
• Only 56 percent of Facebook ads have a call to action.
• Small-to-medium-size business use on YouTube has doubled in the last two years.