2026 Halloween Advertising Cost Report

What happens to digital advertising costs as Halloween approaches?

Strike Social analyzed historical U.S. campaign data through 2025 to examine how media costs and performance shifted before, during, and after Halloween.

The findings show that there isn't one Halloween cost curve. YouTube and Facebook campaign costs moved differently across formats and objectives, with some costs rising during Halloween Week while others fell below their September baselines.

WHAT'S INSIDE OUR 2026 HALLOWEEN ADVERTISING COST REPORT

• When Halloween ad costs started to shift — and why the most notable cross-format signal appeared before Halloween Week.

• How YouTube and Facebook costs moved differently across Skippable, Bumper, Non-skippable, Facebook Link Clicks, and impression-focused campaigns

• Why cost alone doesn't tell the full performance story, with CPV, CPM, and CPLC examined alongside relevant outcome signals.

Download the 2026 Halloween Advertising Cost Report. Explore the full historical analysis and see what U.S. campaign data reveals about advertising costs around Halloween.