As we make our way into August, back-to-school shopping is at its busiest. Some parents have been back-to-school shopping since June. A primary reason for this early bird back-to-school shopping is to beat the rush that happens mid-to-late August.
As the second-largest shopping season of the year ramps up, the time is now to target last-minute shoppers with back-to-school social media campaigns.
Strike Social has the latest back-to-school shopping statistics and insights to help you create powerful social media campaigns and get your message in front of back-to-school shoppers.

Want to embed this infographic?
<a href="https://strikesocial.com" target="_blank"><img src="https://strikesocial.com/wp-content/uploads/2018/07/BACK-TO-SCHOOL_INFO_FULL-3.jpg"/></a>
Expand your expertise. Browse Strike Social’s latest blogs here:
- Campaign Optimizer for Automated Campaign Management and Scaling

- DSA to AI Max Explained: Key Changes and Optimization Strategies

- Meta AI Business Assistant: Features, Use Cases, and Best Practices

- 2026 Mother’s Day Advertising Strategy to Capture High-Intent Shoppers

- What Causes Ad Fatigue and How Can You Prevent It?

- Latest Performance Max Updates and New Features (2026)













