Client Objective
A well-known public aquarium in the U.S. sought to increase its annual Resident Pass sales by reaching local audiences and neighboring states through digital advertising.
Partnering with Strike Social, the campaign utilized YouTube Video Action Campaigns (now Demand Gen) to drive direct ticket purchases with a mobile-first approach, resulting in strong audience engagement and a high return on ad spend.
Campaign Outcome
Strike Social executed a high-performing YouTube Video Action Campaign (Demand Gen) by applying data-driven insights and agile media strategies, resulting in strong ticket sales. Our approach optimized targeting and creative elements to maximize conversions and campaign efficiency.
3.6x
ROAS achieved, exceeding expected return on ad spend
35%
Achieved CPC (cost-per-click) efficiency vs. target
73%
Total conversions generated from short-form YouTube VAC ads
Driving Conversions with Mobile-Optimized Video Ads
- Daily Performance Monitoring: Agile decision-making and ongoing bid optimizations ensured peak performance.
- Creative Strategy & Ad Formats: A timely creative swap doubled conversion rates, with short-feed ads contributing to 15% lower costs and 73% of total conversions.
- Advanced Audience Segmentation: Data-driven refinements enhanced reach and maximized conversion potential.
See other YouTube ad case studies.
Download the YouTube Video Action Campaign (Demand Gen) Case Study
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