As a media buyer, establishing brand safety on YouTube is important. YouTube brand safety is an ongoing issue for advertisers, and while YouTube has been doubling down on the problem, implementing the right strategies can safeguard against an unsafe brand experience.
“Using advanced technologies like AI detects the best ad placements based on past campaigns.”
There are a few key components to consider when addressing brand safety. Media buyers must apply preventive measures to combat the issue with YouTube brand safety, such as constructing an extensive list of negative keywords or blocking distasteful channels in media campaigns. Having safeguards in place ensures that every campaign is brand safe.
Strike Social has compiled tips and insights on how to improve brand safety on YouTube.
Related: Brand safety measures for YouTube advertising
