A leading CPG brand partnered with Strike Social to launch a multi-platform influencer campaign aimed at driving high-quality traffic while minimizing costs. By strategically delivering influencer-driven content to key audiences—homemakers, food enthusiasts, and younger consumers—across Facebook, Instagram, and TikTok, the campaign achieved significant cost efficiencies and engagement.

Optimizing Engagement Across TikTok, Facebook, and Instagram

Strike Social executed a data-driven approach, optimizing influencer content across platforms to maximize engagement while maintaining cost efficiency. TikTok played a crucial role in driving custom engagements, while Facebook and Instagram delivered a strong balance of cost savings and engagement.

Seamless Performance Across Platforms with Strategic Execution

Strike Social’s adaptive strategy combined precise targeting, ongoing optimizations, and tailored creative adjustments to maximize results across TikTok, Instagram, and Facebook. Using this approach, the campaign maintained a consistent brand messaging while capitalizing on each platform’s unique engagement potential.

• Real-Time Campaign Adjustments: Strike Social’s real-time monitoring tools enabled dynamic bid, pacing, and audience optimizations, resulting in 48,000+ link clicks while maintaining cost efficiency.
• Consistent Multi-Platform Targeting: The team strategically aligned messaging across platforms, ensuring that younger audiences on TikTok and established consumer segments on Facebook and Instagram received relevant, engaging content.
• Platform-Specific Creative Optimization: Influencer content was adapted to fit platform-specific best practices, enhancing engagement rates and increasing campaign effectiveness.

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With real-time optimizations and influencer-driven content, Strike Social helped this CPG brand drive efficient traffic at scale. Our strategic execution ensured the right messaging reached the right audience for the best possible performance.

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