Client Objective
A leading CPG brand partnered with Strike Social to launch a multi-platform influencer campaign aimed at driving high-quality traffic while minimizing costs.
By strategically delivering influencer-driven content to key audiences—homemakers, food enthusiasts, and younger consumers—across Facebook, Instagram, and TikTok, the campaign achieved significant cost efficiencies and engagement.
Campaign Outcome
With real-time optimizations and influencer-driven content, Strike Social helped this CPG brand drive efficient traffic at scale.
Our strategic execution ensured the right messaging reached the right audience for the best possible performance.
43.2%
Actual CPLC (cost-per-link-click)
efficiency achieved
61%
Total engagements driven by
TikTok influencer ads
70%
Lower CPLC on Meta platforms (Facebook & Instagram)
Seamless Performance
Across Platforms with
Strategic Execution
- Real-Time Campaign Adjustments: Strike Social’s real-time monitoring tools enabled dynamic bid, pacing, and audience optimizations, resulting in 48,000+ link clicks while maintaining cost efficiency.
- Consistent Multi-Platform Targeting: The team strategically aligned messaging across platforms, ensuring that younger audiences on TikTok and established consumer segments on Facebook and Instagram received relevant, engaging content.
- Platform-Specific Creative Optimization: Influencer content was adapted to fit platform-specific best practices, enhancing engagement rates and increasing campaign effectiveness.
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