This LinkedIn case study showcases how a B2B technology brand significantly improved LinkedIn ad efficiency by 49.4%, exceeding industry benchmarks.
Through a tiered market strategy and strategic budget allocation, the campaign maximized engagement across key global markets, increasing LinkedIn page followers and post interactions. Strike Social implemented a tailored approach, maintaining consistent visibility in Tier 1 markets while deploying targeted burst campaigns in EMEA, LatAm, and APAC.
49.4%
Overall CPE (cost-per-engagement) efficiency
$1.60
Achieved CPE vs. $3.17 industry benchmark
32
Distinct LinkedIn campaigns managed in Q4
Multi-Market LinkedIn Advertising at Scale
Strike Social successfully navigated the complexities of managing 32 LinkedIn campaigns across global markets by implementing a multi-tiered strategy. The team executed real-time optimizations, ensuring creative consistency across platforms while adapting to market-specific dynamics.
Precision Targeting & Budget Optimization
The campaign structure focused on high-priority Tier 1 markets with sustained efforts while deploying shorter, high-impact campaigns in emerging markets. This approach optimized reach, engagement, and efficiency across diverse audience segments.
The campaign’s success was driven by:
- Hands-on Daily Management: Proactive oversight and data-driven adjustments in bidding, audience segmentation, and creative rotation.
- Custom Reporting Dashboard: Centralized reporting allowed for real-time performance tracking and rapid decision-making.
- Data-Driven Audience Segmentation: Resources were allocated efficiently, ensuring maximum impact for high-performing campaigns.
Through expert campaign management and strategic execution, Strike Social optimized ad costs across diverse global markets. This approach not only highlights our proficiency in managing LinkedIn campaigns but also demonstrates our ability to identify and target the right audiences for maximum ad spend efficiency.
Download the LinkedIn Ad Efficiency Case Study
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