Client Objective
A premium CPG brand sought to maximize brand awareness and engagement for its Valentine’s chocolate collection.
To achieve this, Strike Social implemented a multi-format Facebook ad strategy, using both video and carousel ads to capture user attention, enhance interaction, and optimize cost efficiency during a key seasonal period.
Campaign Outcome
By strategically optimizing video and carousel ads for the right audiences, the campaign achieved higher engagement rates. With Strike Social’s expertise, the brand’s Valentine’s campaign effectively captured audience attention and delivered strong results throughout the season.
43%
Overall savings vs. campaign budget
4.5%
Post engagement rate achieved
25%
Ad clicks driven by Reels placements
Drive Seasonal Brand Awareness with Facebook Ads
- Optimized Multi-Format Approach: Carousel ads on Meta Feeds delivered over 53% of total views, proving their effectiveness despite accounting for only 42% of the budget.
- Leveraging Short-Form Video on Reels: 15-second video ads successfully captured attention on Reels, generating 25% of total ad clicks with only 18% of the ad spend.
- Balancing Reach and Frequency for Stronger Exposure: Maintaining an ad frequency of 1.03 ensured broad reach without audience fatigue, contributing to a 96.7% unique audience reach.
See other Facebook ad case studies.
Download the Facebook Valentine’s CPG Case Study
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