Client Objective
When one of the tech industry’s top brands set out to livestream its flagship creativity conference, it turned to Strike Social to power its YouTube strategy.
With only two weeks to build momentum and a highly condensed event timeline, the challenge was clear: generate hype, drive real-time viewership, and transform livestream buzz into long-term audience growth.
To meet the moment, Strike Social deployed a dynamic YouTube Video Action Campaign (VAC) using YouTube Shorts, high-performing creative teasers, and real-time bidding strategies tailored to professional creator audiences.
Campaign Outcome
With Strike Social’s advanced application of YouTube VAC and livestream strategies, the campaign achieved measurable success across core KPIs—delivering increased viewership, higher click-through rates, and sustained subscriber growth.
70K+
Total livestream views during the 10-hour event
811K+
Total campaign clicks from high-intent audiences
315K+
YouTube subscribers reached through the campaign
Turning Viewers into Subscribers with YouTube Video Action Campaigns
- Agile Creative Execution: 25+ creatives rolled out in phases, informed by viewership peaks and performance signals.
- Shorts for Hype, VACs for Action: Short-form content was used to generate excitement pre-event, while in-stream and in-feed Video Action formats drove clicks and views during the livestream.
- Dynamic Livestream Support: Campaigns were actively monitored and adjusted in the moment to maximize view-through rates and audience retention.
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