2025 YouTube Ads Benchmark Report

Strike Social's 2025 YouTube benchmarks, based on aggregated performance data from U.S. campaigns across 2024 and 2025, reveals cost and performance trends across various formats, including skippable, non-skippable, bumper, and Demand Gen ads.

As YouTube shifts toward more specialized formats and broader distribution, including the growing influence of short-form content and Connected TV (CTV) viewing, our analysis highlights key engagement shifts and auction dynamics that matter for strategic planning.

Download the full report for 2026 planning principles and data-driven insights that will help you sharpen your YouTube strategy, optimize ad format combinations, and set clear expectations.