Client Objective

A consumer food brand partnered with Strike Social to build awareness across an ASEAN country during the holiday season. The campaign needed to generate national exposure within a focused flight while managing how frequently individual listeners encountered the ad.

Running from December 1 to 25, 2025, the campaign used Spotify audio ads supported by a companion image and a Learn More CTA. Impressions served as the primary delivery KPI, with targeting covering adults aged 18 and above across computers, mobile, and other supported devices.

1.87M

Total Spotify Impressions

135.67%

Delivery Against Guaranteed Impressions

1.81M+

Platform-Reported Reach

Building Holiday Reach With Controlled Frequency

• Broad Targeting Connected the Campaign With Relevant Listening Interests: Strike Social paired adult demographic targeting with interests spanning Events and Celebrations, Family and Relationships, Food & Drink, In-Car Listening, Music, Podcasts, and Pop Culture. Audio ads and a companion image supported the campaign across multiple devices.

• Daily Budgeting and Frequency Controls Supported Delivery Management: The campaign used daily budgeting and exposure controls throughout its 25-day flight. Reviewing reach alongside impressions showed how widely delivery was distributed: more than 1.81 million listeners reached, with approximately one impression per listener on average.

• Completion Reporting Added Context Beyond Impression Volume: Spotify reported more than 1.83 million completed ad events and a 98.07% completion-to-impression ratio. Tracking completed plays alongside reach and frequency provided a fuller picture of ad delivery than impression totals alone.