Q2 2025 Facebook Ads Benchmark Report

Our Q2 2025 report offers a comprehensive look at how Facebook ads benchmarks have evolved this quarter; highlighting cost stability, creative shifts, and optimization opportunities across Meta campaigns.

As Advantage+ continues to refine delivery, advertisers are seeing more consistent performance across objectives, from awareness to conversion. We're seeing steady CPM benchmarks alongside gradual movement in Facebook CPC metrics, driven by Meta’s automation tools and change in audience behaviors.

See how seasonal trends and automation updates are reshaping cost patterns, allowing brands to better allocate spend across the Meta ecosystem. Download the full report to explore detailed cost trends, performance patterns, and optimization takeaways that will help you refine your Facebook strategy for the next quarter.