2025 Instagram Stories Ads Insights

With Instagram Stories ads occupying a significant share of user engagement time, understanding how ads are delivered, viewed, and acted on within this placement is essential for performance marketers.

Our research highlights key trends shaping campaign results — from ad load density and multi-ad units to creative preferences and call-to-action design. The findings show how small adjustments in creative execution and landing page choices can make the difference between a skipped impression and a meaningful action.

We deliver actionable insights on Instagram Stories, exploring how advertisers can adapt to crowded ad environments, and optimize creatives better. It also examines shifting audience behaviors and provides the latest Instagram story stats to guide better campaign planning.

Download the Instagram Stories Ads Insights to access detailed benchmarks, creative breakdowns, and strategies that help translate high-frequency Stories placements into brand growth.