Q1 2025 Facebook Ads Benchmark Report

With campaigns spanning multiple industries and over a full quarter of performance data, Strike Social’s Q1 2025 Facebook Benchmark Report offers a clear view into how Meta advertising is evolving — and where it’s headed.

This quarter revealed a sharper divide between reach and results. While Meta’s automation helped brands lower costs and scale impressions across placements like Reels Overlay and Stories, strategic planning is more critical than ever to convert impressions into performance.

From placement-level behavior to shifts in campaign objectives, the Q1 2025 benchmark reveals patterns in Meta’s auction that performance marketers need to watch. Download the full report to know the latest Facebook performance benchmarks, top-performing placements, and and what to prioritize as you scale in 2025.