YouTube Ads Benchmark by Ad Objective: 2024 Cost Trends & Key Performance Insights

The rise of Connected TV (CTV) in YouTube’s ad ecosystem made 2024 a year of rapid shifts. Advertisers navigated seasonal cost fluctuations, evolving viewer habits, and the growing demand for smarter ad strategies.

Using data from Strike Social’s proprietary tool, Campaign Lab, this report uncovers key 2024 YouTube ads benchmarks—top-performing creative durations, the most effective campaign objectives, and cost trends that can guide your 2025 planning.

Download the full report to optimize your YouTube ad strategy and drive better results in 2025.