Client Objective
A global insurance and financial services brand partnered with Strike Social to execute a performance-focused Facebook campaign across the U.S. market. The client needed to scale high-quality lead acquisition while managing nearly 60 creatives across multiple audience segments and campaign types.
Strike Social’s strategy prioritized rapid campaign setup, ongoing Meta pixel monitoring, and real-time optimizations to ensure every dollar spent was measured, tracked, and converted efficiently.
Campaign Outcome
With a high volume of assets and a narrow performance window, Strike Social’s campaign execution delivered remarkable results across key metrics.
66K+
Qualified leads acquired across multiple ad sets
$1.5M
Revenue generated throughout the campaign
28x
ROAS achieved through optimized targeting, pixel tracking, and continuous monitoring
Maximizing Conversion Outcomes with Data-Driven Optimization
- Pixel Monitoring and Conversion Accuracy: Strike Social prioritized early detection of pixel tracking issues, ensuring that every conversion was properly recorded. This helped validate performance metrics and guide ongoing campaign adjustments.
- AI-Driven Media Optimization: Using Strike’s proprietary tools, the team made real-time adjustments to bids, pacing, and creative delivery, especially when trends showed signs of audience fatigue or cost inefficiencies. These optimizations helped improve impression delivery and drive more qualified traffic.
- Creative Management at Scale: Strike Social deployed a 60-creative setup across multiple ad sets within a guaranteed 48-hour turnaround window. This fast-paced execution allowed the campaign to launch on time and engage audiences early: key to driving both early conversions and budget efficiency.
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