Client Objective
Ahead of Mother’s Day, a national home furnishings retailer sought to build brand awareness and drive store traffic by turning high-intent audiences into shoppers across 200+ key local markets. To succeed during one of retail’s most competitive seasons, they needed a strategy that could scale efficiently while maintaining tight cost control.
By partnering with Strike Social, the brand maximized results by launching a YouTube CTV-first campaign—an approach focused on using Connected TV placements, hyper-local targeting, and performance-driven optimizations.
This case study showcases how a precise, CTV-first YouTube approach can drive better awareness outcomes for retail brands during high-stakes promotional windows.
Campaign Outcome
Strike Social’s ability to combine localized targeting, platform-specific strategy, and creative messaging ensured that the retailer’s Mother’s Day campaign reached the right shoppers at the right time.
$0.016
47% lower than the $0.030 guaranteed CPV
195%
Exceeded guaranteed view goals
78%
Video completion rate post-25% view point
Turning Local CTV Audiences into Engaged Shoppers
- Granular DMA Targeting: Customized zip code-level targeting allowed the campaign to prioritize specific DMAs and ensure ads were served to relevant and engaged local audiences.
- CTV-First Bidding Strategy: Allocated 81% of total spend to Connected TV, enhancing viewer retention and minimizing skip rates.
- Balanced Distribution Across Segments: Budgets were evenly paced across demographics, geos, and audience segments to stabilize CPV and maximize reach.
See other YouTube ad case studies.
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