Client Objective
During St. Patrick’s Day, a state government agency needed to deliver critical safety messaging to high-risk drivers, particularly males aged 18-34, a group associated with increased alcohol-related incidents.
To maximize its reach, the agency partnered with Strike Social to run a digital-first YouTube Video View Campaign (VVC) alongside Connected TV (CTV) placements, effectively capturing the audience’s attention and driving engagement.
Campaign Outcome
By leveraging YouTube and CTV’s capabilities, the campaign successfully engaged high-risk audiences while achieving cost savings and maximizing ad retention. With Strike Social’s expertise in YouTube CTV advertising, the campaign effectively delivered its message.
50%
Achieved CPV (cost-per-view) efficiency
67%
Video ad completions from CTV placements
12%
Achieved CPV efficiency from Connected TV
Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads
- CTV as a Primary Awareness Driver: The larger screen experience resulted in 67% of video completions, reducing skip rates and improving engagement.
- Geo-Specific Targeting: Focused on high-risk regions leading up to St. Patrick’s Day, increasing message relevance and engagement.
- Optimized Placement & Budget Allocation: By investing 63% of the budget into CTV, the campaign leveraged the most cost-effective platform for driving awareness and action.
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