Client Objective

For a healthcare brand in the digestive care market, visibility was essential to reinforce its role as a trusted acid-relief solution. The campaign needed to scale awareness nationwide while ensuring lasting brand recall. By utilizing YouTube Video Reach Campaigns, the brand set out to maximize impressions, optimize creative performance across formats, and drive visibility among high-intent audiences.

Strike Social partnered with the brand to balance scale and relevance, delivering campaigns with creative swaps, diverse video lengths, and audience targeting strategies that helped in turning health-conscious consumers into engaged viewers.

33M+

Ad impressions delivered across YouTube to 17M unique users

68%

View-through rates achieved showing strong resonance to engaged audiences

64%

Impressions delivered to high-intent e-commerce shoppers

Turning Reach into Recall with YouTube VRC

• Multi-Format Delivery for Scale: We deployed a diverse mix of 6s, 10s, 15s, 16s, and 42s video creatives across devices and screen orientations. Using YouTube Video Reach Campaign’s ability to serve ads across formats ensured optimization for varied audience viewing behaviors.

• Dynamic Creative Swaps for Retention: Frequent creative refreshes kept messaging timely and engaging throughout the campaign. This helped minimize ad fatigue while sustaining audience interest and strengthening long-term brand recall.

• Precision Targeting to Relevant Audiences: The campaign strategically reached adults 18+ through Food & Lifestyle, Gaming, Entertainment, and Health affinities. Additional emphasis on e-commerce audiences maximized exposure to consumers most likely to take action.