Client Objective
A local tourism board aimed to drive more in-state and regional visits by spotlighting its city’s renowned Bourbon experience. With limited internal resources, they partnered with Strike Social to execute a cost-effective YouTube campaign that could scale quickly and hit aggressive visibility goals.
The strategy: Launch a targeted skippable ads campaign, with tailored messaging and budget segmentation across multiple regional markets, and optimize performance in real time to maximize both reach and cost efficiency.
Campaign Outcome
Through Strike Social’s hands-on optimization and regional segmentation strategy, the campaign surpassed view guarantees and outperformed CPV targets, delivering strong results across every key performance metric.
31%
Achieved CPV efficiency compared to guaranteed cost
150%
Views delivered vs. guaranteed outcome
$0.017
Average CPV achieved vs. $0.025 benchmark
Advancing Regional Tourism with YouTube Skippable Ad Strategies
- Tailored Regional Targeting: Segmented budgets and creatives ensured messaging resonated with each local market.
- Continuous Campaign Management: Over 3,100 optimizations were executed during the campaign, allowing Strike Social’s team to maintain cost control while continuously improving delivery and engagement.
- Internal Team Efficiency: Strike Social’s scalable campaign workflow allowed the internal team to support expanded reach without adding overhead.
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Download the YouTube Local Tourism Case Study
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