Client Objective
The New Jersey Department of Health (NJDOH) partnered with Strike Social to launch a YouTube Video Reach Campaign designed to educate at-risk communities through CTV-optimized messaging.
By focusing on high-retention, non-skippable ad formats, the campaign successfully improved message recall and audience engagement.
Campaign Outcome
With real-time data insights and CTV-optimized content, Strike Social supported NJDOH in driving engagement with public health awareness ads on YouTube. The campaign’s strategic execution delivered high retention and cost efficiency while amplifying message impact.
3M+
Total ad impressions delivered
53%
Achieved CPM (cost-per-mille) efficiency
75%
Completed ad views served on CTV
Using YouTube Ads to Strengthen Public Health Awareness
- CTV Non-Skippable Formats for Stronger Retention: The campaign utilized YouTube’s non-skippable ad placements on CTV to create an immersive and uninterrupted viewing experience, leading to higher retention rates and improved brand recall.
- Precision Audience Targeting: Spanish-language ads performed better when served to Spanish-speaking viewers, achieving a 75.17% video completion rate on CTV.
- Localized Messaging: Geo-targeted strategies helped deliver over 3 million impressions, ensuring the campaign resonated with communities most at risk of vaccine hesitancy.
See other YouTube ad case studies.
Download the YouTube Public Health Awareness Case Study
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