Client Objective
A financial services provider set out to promote a new banking solution through an always-on YouTube Demand Gen campaign.
Focused on affluent professionals in key New York and New Jersey areas, the campaign aimed to generate traffic to a dedicated service landing page while maintaining efficiency across CPC and CTR metrics.
This case study shows how enabling pure mobile device targeting and Demand Gen tap into the affluent audience on YouTube.
Campaign Outcome
Strike Social’s strategy combined hyper-local geo-targeting, interest-based content alignment, and mobile-first delivery to maximize results. By focusing on the right placements and audiences, the campaign exceeded its performance goals while maintaining tight control over cost.
50%
Achieved Margin
111%
Campaign Clicks Over Delivery
3.3%
Link Click from High-Intent Audiences
Enhancing Demand Gen Efficiency with Adaptive Targeting
- Audience-Custom Audience Layering: Targeting combined household income overlays with curated financial content audiences to reach viewers most likely to engage with personalized financial services.
- Hyper-Focused Interest Targeting Strategy: To supplement income-based targeting, content, and interest categories were selected based on business, entrepreneurship, and finance—reaching audiences associated with professional growth and wealth-building behaviors.
- Mobile-Only Optimization: With 99% of spend on mobile, the campaign excluded Connected TV to align with scroll behavior and increase action-driven engagement.
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