Client Objective
During the holiday season, home baking surges in popularity, making it the perfect time for brands to capture audience attention.
A leading baking brand partnered with Strike Social to enhance visibility and inspire home bakers through a highly targeted YouTube ad campaign. By implementing a gender-segmented strategy, the campaign maximized engagement while optimizing ad spend efficiency.
Campaign Outcome
Through precise ad segmentation and real-time optimizations, the campaign successfully drove awareness and engagement while achieving significant cost savings. With Strike Social’s expertise, the baking brand maximized its holiday advertising impact, reinforcing the value of audience-first strategies in YouTube campaigns.
46%
Overall savings vs. campaign budget
21M+
Total ad impressions and views generated
74%
Video completion rate for YouTube Skippable ads
Achieving High Retention and Efficiency on YouTube Holiday Campaigns
- Granular Audience Segmentation: Gender-specific targeting ensured messaging resonated with the right audience, with female viewers driving 66% of total ad engagement.
- Multi-Format Efficiency: Combining Bumper and Skippable ads optimized cost efficiency—Bumper ads boosted quick brand recall, while Skippable ads maintained a 74% retention rate.
- Real-Time Optimizations: Daily budget adjustments maximized holiday ad spend, reducing waste and capitalizing on peak engagement periods for higher retention and cost-effective reach.
See other YouTube ad case studies.
Download the YouTube Holiday Ad Case Study
Ready to improve your YouTube ad performance? Get a detailed breakdown of this campaign’s success and receive personalized insights tailored to your brand’s goals.
