A leading family entertainment brand wanted to drive foot traffic and reservations for its Party and Play package. To enhance its social media advertising effort, the brand partnered with Strike Social to utilize YouTube ads, effectively reaching targeted audiences and converting online engagement into in-store foot traffic. Strike Social designed a campaign that used precise YouTube ad audience targeting and optimized ad placements to ensure every ad reached the suitable viewer at the right time.
7.8x
ROAS achieved through precise targeting and optimization
51,000+
Store visits generated from the campaign
$1,025,000+
In-store visit revenue
The Power of YouTube Ads Location Targeting
One key component contributing to the campaign’s success was the strategic implementation of YouTube’s ad location targeting feature. For performance marketers, merely reaching a broad audience is insufficient—timing and contextual relevance are critical.
Location targeting empowers brands to deliver ads to viewers based on their geographic proximity, enhancing relevance and increasing the likelihood of fulfilling consumer needs. This approach is particularly effective for driving foot traffic to physical stores, as it aligns ad delivery with potential consumers’ immediate contexts.
When viewers see a targeted ad alongside information about the nearest local store, converting from online viewer to in-store visitor becomes seamless. This strategy makes location-based ads especially effective for businesses with a physical presence, as they help drive foot traffic to stores by offering a clear next step—finding the nearest location and visiting it.
Beyond enhancing relevance, YouTube narrows the audience to those most likely to visit a nearby store, reducing wasted impressions and improving overall ROI.
Further Reading
Optimizing your YouTube Ad Targeting for Maximum Engagement
To optimize your YouTube video ad campaigns, consider segmenting your audience by factors such as device, location, and interests. Understanding and utilizing these targeting options can help you connect with audiences who are more likely to engage and convert, leading to better campaign performance.
YouTube State Targeting, DMA, and Zip Code Targeting Offers Precision at Every Level
YouTube offers additional layers of precision with different levels of location targeting. Each approach allows advertisers to refine their ad delivery based on geographic granularity.
State Targeting
State targeting enables advertisers to deliver ads to users within a specific state, allowing campaigns to be more regionally focused and suited to different geo preferences, events, and promotions. State targeting tailors ad messaging to a broader audience.
Designated Market Area (DMA) Targeting
DMA targeting goes a step further, focusing on specific media markets within a state or region. A DMA is a group of cities, counties, or regions that share the same media outlets, providing advertisers with a highly focused area to target. For instance, locations in a busy metropolitan DMA like New York or Los Angeles may require a more aggressive ad strategy than less populated areas.
Zip Code Level Targeting
For the maximum specificity approach, zip code-level targeting allows businesses to deliver ads to users within specific postal areas. This hyper-localized strategy benefits brands aiming to increase foot traffic to brick-and-mortar locations. This method amplifies campaign effectiveness and ROI by minimizing ad waste and closely aligning advertising efforts with audience proximity and intent.
Mastering Zip Code Targeting with Data-Driven Precision
By narrowing the focus to the most relevant areas around each store location, Strike Social prioritizes that ads are seen by the consumers most likely to convert—those in immediate proximity to the stores. This hyper-local targeting strategy was vital in driving foot traffic and converting YouTube ad views into in-store visits.
Integration of Strike Social’s proprietary tool anchored in machine learning allowed the team to refine the delivery of YouTube ads in real time. Whether adjusting bidding strategies or honing in on which zip codes produced the best results, this helped achieve a 77% reduction in cost per store visit, with close to 8x ROAS.
Ready to Drive Foot Traffic and Boost Your YouTube Ads ROI?
This YouTube ads case study exemplifies how a data-centric, optimized approach can boost brand visibility and drive foot traffic for brand and performance marketers with brick-and-mortar stores. Strike Social’s mastery of YouTube ads location targeting and integration of Strike Social’s SWAS tool sets campaigns apart, offering a powerful solution for businesses looking to connect digital ads with in-store actions.
Ready to see how our expertise in YouTube ads can deliver results for your brand? Request a demo today and discover how Strike Social’s innovative solutions can elevate your next campaign, drive in-store visits, and maximize your return on ad spend.
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