Client Objective

In the highly visual world of beauty marketing, capturing attention goes beyond aesthetics. It’s about delivering messages that inspire confidence. A global skin care brand wanted to strengthen awareness for its beauty supplement line and establish itself as a go-to choice for women who believe in beauty that starts from within.

Partnering with Strike Social, the brand launched a YouTube Video View Campaign (VVC) to expand reach and deepen engagement with health-conscious female audiences. The goal was to blend performance and storytelling through YouTube beauty ads, using creative diversity and audience precision to drive measurable impact.

42%

View rate achieved, driving 1.5x higher engagement than VVC benchmarks

5.6M

Total impressions reached across mobile and Connected TV placements

70%

Impressions from medium-length, 15-second, creative formats

Building Brand Recall with YouTube Beauty Ads

• Creative Variety that Drives Awareness: A mix of 6s, 10s, 15s, and 30s YouTube beauty ads were deployed to test how different lengths impact viewer retention. Short-form bumpers generated quick awareness, while mid-length creatives strengthened brand association and product understanding.

• Audience Targeting Rooted in Interest and Intent: Targeting focused on women aged 18–34 who actively engage with skincare, self-care, and health-focused content. Strike Social utilized YouTube’s affinity and in-market signals to ensure the beauty brand’s YouTube ads reached audiences most likely to explore or purchase.

• Continued Optimization for Efficiency: Using Strike Social’s proprietary optimization technology, budgets were continuously adjusted based on audience behavior and creative performance. This real-time optimization drove a 42% view rate while keeping CPVs competitive, sustaining reach across multiple screens and audience segments.