Client Objective

Launching a brand-new account is no small feat, especially for a global creative software brand entering TikTok’s fast-moving ecosystem. The goal wasn’t just to build awareness, but to cultivate a loyal following of editors, designers, and Gen Z creators.

To achieve this, the brand partnered with Strike Social to develop a strategy focused on long-term engagement. By combining Spark Ads, TikTok’s Community Interaction Objective, and a strong user-generated content (UGC) approach, the campaign was designed to resonate deeply with TikTok’s creator-driven audience. The result: steady organic follower growth and stronger brand affinity in a highly competitive, creator-centric environment.

320K+

Total followers gained over the 5-month campaign

2.2%

Viewer-to-follower conversion rate achieved

11%

Spark Ads’ engagement rate maintaining authenticity and interaction

Redefining TikTok Growth with Spark Ads and Native Creator Content

• Used Spark Ads with Community Interaction Objective: The campaign utilized TikTok’s Spark Ads format paired with the Community Interaction objective to allow users to follow the brand directly from the ad unit. This integration made it easier for interested users to connect with the brand instantly, right from their For You page.

• Activated TikTok creators across niche communities: To build trust within design and art-focused communities, the campaign partnered with over 30 creators who already had strong influence within these verticals. Each creator crafted content that aligned with their own audience’s preferences, enhancing engagement and credibility while driving meaningful exposure for the brand.

• Daily tracking, optimization, and performance pacing: Fresh assets were rotated in regularly based on engagement and performance signals, ensuring sustained reach and optimized follower acquisition throughout the campaign flight.