Client Objective
To amplify reach beyond TikTok organic views, a health-focused beverage brand partnered with Strike Social to scale its reach using influencer-driven user-generated content (UGC).
This TikTok case study explores how a strategic holiday campaign led to a substantial viewership boost while maintaining cost efficiency. By utilizing influencer-led storytelling, the campaign successfully drove higher audience engagement and positioned the brand as a leader in the health beverage space.
Campaign Outcome
Strike Social’s strategic execution and real-time campaign management optimized ad costs while significantly expanding audience reach. By fine-tuning influencer strategies and bidding adjustments, we ensured smarter ad spend allocation, reinforcing our expertise in maximizing TikTok’s advertising potential.
17M+
Total views acquired across a 20-day campaign
20%
Higher video completion rate (VCR) above target
32%
Lower CPM (cost per mille) than client benchmark
How TikTok Influencer Ads Drove Higher Visibility
- High-Impact Creatives: Identified top-performing influencer content to sustain engagement and elevate view rates.
- 6-Second Ad Strategy: Adjusted mid-campaign to boost video completion rates, exceeding the expected client benchmarks.
- Smart Bidding & Cost Control: Maintained a 32% lower CPM, ensuring cost-effective reach to qualified audiences.
See other TikTok case studies.
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