Client Objective
In an effort to connect with both Gen Z skincare shoppers and their parents, a major over-the-counter skincare brand turned to Strike Social for a performance-first TikTok campaign. The objective was clear: build relevance on a youth-driven platform while maintaining brand trust and driving traffic to key product pages.
To accomplish this, Strike Social launched an always-on TikTok campaign focused on relevance, authenticity, and performance. Using creator-led videos and custom targeting strategies, the campaign drove high-quality traffic count at a fraction of the expected cost.
Campaign Outcome
Strike Social’s optimization tools, along with TikTok’s advanced targeting, delivered promising returns across all core performance metrics—surpassing CPC benchmarks and traffic goals.
$0.08
Actual CPC vs. $0.25 guaranteed CPC (cost-per-click)
140%
Exceeded delivery on campaign click targets
96%
Video completion rate from Gen Z audiences
Reaching Gen Z Audiences Where It Counts
- Audience Precision that Delivers: Strike Social combined TikTok’s native interest targeting with site retargeting and lookalike modeling, where 91% of the spend goes toward placements that hit the 13–24 age group, resulting in 96% of total campaign clicks.
- Creator-Led Content Built for Retention: Influencer-led content mirrored TikTok’s native video style, reaching Gen Z audiences and generating 96% of all completed views among users under 24.
- Always-On Optimization: With daily bidding adjustments, budget shifts, and creative refreshes, the campaign continuously adapted to TikTok’s real-time performance signals.
See other TikTok case studies.
Download the TikTok Gen Z Skincare Case Study
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