Q1 2025 YouTube Ads Benchmark Report

YouTube advertising became more cost-efficient in Q1 2025, with CPV, CPM, and CPC all improving across major formats—creating new opportunities for brands to scale results this year.

Strike Social’s YouTube benchmarks, backed by campaign data from Campaign Lab, reveals performance trends across skippable, non-skippable, bumper, and Demand Gen ads, along with key engagement shifts that matter for strategic planning.

Download the full report for insights that will help you sharpen your Q2 2025 YouTube strategy and maximize ROI across screens.