2024 Global YouTube Ads Data and Insights

Strike Social’s global YouTube ads data and insights report draws from real campaign performance across APAC, EMEA, and North America, offering a full-funnel view of how brands navigated rising demand, evolving formats, and regional cost shifts throughout 2024.

As global auction pressure fluctuated, our campaigns reveal when and where advertisers gained efficiency across key YouTube advertising formats. We also track how user engagement shifted through the year: highlighting key moments when CTRs surged, view rates spiked, and creative format alignment became a crucial lever for performance across screens.

If you’re planning Q4 or forecasting 2025 budgets, these YouTube ads data and insights will help you anticipate regional cost behaviors, align format strategy to funnel goals, and scale campaigns with greater efficiency across global markets.

Download the full report for strategic benchmarks, performance patterns by market region, and actionable insights from Strike Social’s global YouTube campaigns.