2024 Facebook Benchmark Report

With data from over 3 billion impressions, 22 million link clicks, and 31 million total clicks across our 2024 campaigns, Strike Social presents key trends in Facebook advertising costs and performance.

With Advantage+ playing a bigger role in Meta ads, CPC and CPM costs have fluctuated significantly, impacting overall ad spend. Meanwhile, click-through rates have experienced notable shifts throughout the year.

Download the 2024 Facebook Benchmark Report to explore how different campaign objectives performed and gain insights to optimize your Facebook strategy for 2025.