As advertisers, we know that Mother’s Day advertising campaigns often revolve around flowers, chocolates, and warm embraces – all for…
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Achieving 2024 Olympics-Sized Exposure Without Olympics-Sized Costs
The Olympics 2024 is setting up to be a colossal event for digital content, with YouTube alone already receiving over…
TikTok’s 55+ Age Group Invigorates Health Campaign CPM by 37%
Tapping into the right audience can transform an advertising campaign from good to groundbreaking – TikTok’s 55+ age group became…
HVAC Case Study – YouTube Audience Targeting for Canada Campaigns
YouTube’s massive inventory has enabled it to capture millions of viewers with different audience targeting methods for advertisers. To expand…
HVAC Case Study – US Video Views Campaign on YouTube
During the US busiest shopping period of Thanksgiving week, an HVAC company set out on a mission to elevate its…
Advertising Know-Hows: Instagram Glossary for Beginners
Embarking on a paid social media campaign entails more than just creative content and strategic planning; it begins with analyzing…