Client Objective

Our client’s objective was to boost live attendance for a series of creator-focused educational events. They needed a strategy to capture highly qualified viewers and bring them into the live broadcasts at exactly the right moment.

To achieve this, they partnered with Strike Social to launch YouTube Demand Gen campaigns, aiming to build awareness before each session and drive high-intent clicks during the actual broadcasts.

34%

Overall CPC efficiency achieved vs. target

5.13%

Highest achieved CTR during live-day activation

93%

Spend focused on mobile devices

Turning YouTube Demand Gen into Actionable Performance

• Sequenced Demand Gen Activation: Strike Social deployed a two-phase campaign structure: a pre-event phase to build awareness and a live-day phase to scale delivery as events went live. This sequenced approach helped achieve a live-day CTR of 4-5%.

• Mobile-Focused Media Allocation: Recognizing how users consume live content, Strike Social utilized a mobile-first approach. This aligned Demand Gen delivery with real-time availability, allowing the campaign to efficiently scale clicks and hit an overall 34% CPC efficiency vs. target.

• Re-engaging Highly Qualified Viewers: Instead of broad prospecting, the strategy focused on re-engaging audiences. These targeted audience groups achieved CTRs up to 4.0%, highlighting that live educational content is an effective way to reactivate high-intent users at the exact moment the broadcast goes live.