Client Objective

For a global productivity software brand, seasonality offered the perfect opportunity to highlight creative versatility. The Halloween season was chosen to demonstrate how professionals could stay productive even during the most hectic times of the year.

The brand partnered with Strike Social to craft a themed Instagram Reels campaign that combined seasonal storytelling with platform-native trends. The objective was to showcase relatable, lighthearted content while increasing brand engagement and awareness among digital professionals. With Strike Social’s data-driven strategy, the campaign leveraged ads on Instagram Reels to reach active mobile users and deliver high engagement through visual storytelling.

83%

Share of reach and impressions on Instagram Reels

85%

Complete views achieved from Reels placements

87%

Total engagements (likes, clicks, link-throughs) on Reels

How We Turned Seasonal Creative into Measurable Performance

• Reels-First Budgeting & Pacing: We reallocated the majority of media spend to Reels (79%) and controlled frequency to preserve fresh reach across markets. This allowed the campaign to scale impressions without audience fatigue while keeping CPE low.

• Influencer-Led, Native Creative: Creator-first Halloween Reels opened with strong, platform-native hooks designed to look and feel organic. These assets encouraged viewers to move past two-second glances into longer viewing and action, fueling the high complete-view and engagement rates.

• Performance-Led Allocation: Real-time monitoring directed incremental budget to the top-performing creator assets and hooks, reinforcing Reels efficiency and keeping Reels CPE roughly 10% lower than Feed placements.