Q2 2025 YouTube Ads Benchmark Report

Strike Social’s latest benchmark analysis uncovers how YouTube continues to drive efficiency and shape performance across campaigns. Drawing from our campaign data, the Q2 2025 report highlights how cost trends, creative performance, and device-level delivery influence outcomes.

Our findings show how YouTube has balanced strong engagement with cost-efficient delivery, particularly as Connected TV (CTV) continues to capture the majority of impressions and views. At the same time, shorter ad formats, evolving YouTube CPM patterns, and new creative approaches have given advertisers more flexibility in building efficient, multi-surface strategies.

With Strike Social’s data-driven insights, advertisers can refine their strategy for upcoming quarters and unlock new efficiencies across YouTube’s growing inventory. Download the full report to access format-level comparisons, audience trends, and actionable insights that will help you plan your next YouTube campaign with confidence.