Client Objective
In an industry as fast-moving as quick-service restaurants, visibility and cost efficiency go hand in hand. The brand needed to stay top-of-mind with loyal patrons while attracting new diners, all while proving that large-scale awareness campaigns could deliver measurable impact.
With Strike Social as its media partner, the QSR brand leaned into YouTube Connected TV (CTV) ads to capture audience attention on the biggest screen in the home. The objective was to build consistent reach in high-attention environments and improve CPM efficiency year-over-year, ensuring every ad spend brings in new diners.
Campaign Outcome
By optimizing placements, budgets, and pacing, the YouTube CTV campaign exceeded expectations and set a benchmark for long-term scalability.
21%
CPM efficiency achieved vs. client targets
38%
Increased CPM savings from Q2 2024 vs. Q2 2025 campaign
51%
YoY growth in impressions sustained with YouTube CTV ads
How YouTube CTV Ads Drove Value for the QSR Brand
- High-Impact Connected TV Placements: Ads were optimized to deliver towards Connected TV, maximizing attention on larger screens where audiences were most engaged.
- Efficient Media Management for Cost Control: Strike Social’s media buying experts closely monitored campaign pacing, reallocating budgets dynamically to keep CPMs below target while maintaining impressions.
- Sustainable Long-Term Growth: Consistent performance highlighted YouTube CTV’s ability to not only deliver short-term results but also serve as a reliable channel for continuous brand building.
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