Client Objective
A statewide organization dedicated to promoting responsible gambling partnered with Strike Social to launch a YouTube Video Awareness Campaign. The goal was to educate high-risk audiences, encourage the use of support resources, and maximize ad visibility during peak gambling periods.
Prioritizing Connected TV (CTV) placements and aligning messaging with key sporting events allowed the campaign to engage viewers while optimizing cost efficiency successfully.
Campaign Outcome
With Strike Social’s expertise in CTV advertising and gambling awareness campaigns, this initiative successfully increased engagement while reducing costs. The campaign’s strategic execution ensured high visibility and action-driven outcomes.
60%
Overall campaign savings achieved
69%
Overall view rate surpassing internal benchmarks
71%
Ad viewability on Connected TV placements
YouTube CTV Ads as a Key Tool for Responsible Gambling Awareness
- CTV-First Strategy: By allocating 77% of the budget to CTV, the campaign secured a 69% View Rate, 17 points higher than initial targets.
- Precision Targeting Around Key Sporting Events: To maximize message relevance, ads were scheduled to run during peak gambling periods, such as March Madness and Fantasy Baseball season.
- Expert Compliance & Platform Whitelisting: The campaign adhered to strict platform policies, ensuring zero downtime and uninterrupted ad delivery to promote responsible gambling resources.
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