Client Objective
Auto thefts in New Jersey have been on the rise, with Hyundai and Kia vehicles becoming prime targets due to security vulnerabilities and viral social media trends. In response, the NJ Attorney General’s Office of the Insurance Fraud Prosecutor (OIFP) launched a highly targeted YouTube awareness campaign.
The OIFP partnered with Strike Social to design a data-driven initiative aimed at educating at-risk car owners and providing them with crucial theft prevention solutions.
By utilizing YouTube’s advanced geo-targeting capabilities, the campaign focused on delivering safety updates directly to Hyundai and Kia owners in high-risk areas to ensure that the right audience received the message at the right time while optimizing ad spending for maximum efficiency.
Campaign Outcome
Through precise ad delivery and strategic optimizations, the campaign effectively raised awareness while maintaining cost efficiency. With Strike Social’s expertise in audience targeting and real-time adjustments, the NJ Attorney General’s Office successfully reached and educated a broader audience on security measures.
33%
Achieved CPV (cost-per-view) efficiency
7.6%
Total views generated, exceeding the target by 145%
40%
Ad views served on CTV, enhancing engagement and retention
Demonstrating the Strength of YouTube Ads in Driving Awareness
- Brand Lift Study Insights: A study measuring campaign effectiveness found that 15-second YouTube creatives achieved a 98% hook rate and a 63% view rate, outperforming other ad formats.
- Real-Time Campaign Adjustments: Ongoing analysis identified the highest-performing placements, keywords, and demographics, driving cost efficiency and relevance.
- Hyper-Local Targeting: A highly focused approach ensured the campaign exceeded its view goal while directing traffic to the website for additional safety resources.
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