Client Objective
A film distributor launched a precision-driven YouTube Demand Gen campaign to boost ticket sales for a theatrical release. The goal was to reach high-intent moviegoers at scale while maintaining cost efficiency and platform relevance.
Through strategic audience targeting and mobile-first placements, the campaign delivered cinematic video creatives that guided viewers from trailer engagement to ticket purchase.
This case study reveals how our Demand Gen strategy helped the client capture attention, cut CPC costs, and drive box office results across key U.S. markets.
Campaign Outcome
Strike Social’s data-driven approach to YouTube Demand Gen delivered cost-efficient performance and strong user engagement. The campaign successfully turned YouTube movie trailer interest into ticket sales with advanced targeting and mobile optimization.
43%
Achieved CPC Efficiency
7.6%
Highest Achieved Campaign CTR
40%
Lower CPC on YouTube Placements
Efficient Traffic Campaign Performance with Demand Gen Optimization
- Audience-Based Media Planning: Targeting inclusion and exclusion lists helped the campaign reach moviegoers most likely to engage and convert.
- Leverage on High-Impact Creatives: A mix of 15- and 30-second video formats, native video asset for YouTube Shorts placement.
- Real-Time Optimization: Daily performance monitoring enabled budget reallocations toward top-performing placements, improving CPC and CTR outcomes.
See other YouTube ad case studies.
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