Paid Social Insights | Strike Social

YouTube CTV Case Study: Driving Engagement and Lowering CPV for a Statewide Safety Initiative

strikesocial — Wed, 30 Apr 2025 16:57:00 +0000

Client Objective

During St. Patrick’s Day, a state government agency needed to deliver critical safety messaging to high-risk drivers, particularly males aged 18-34, a group associated with increased alcohol-related incidents.

To maximize its reach, the agency partnered with Strike Social to run a digital-first YouTube Video View Campaign (VVC) alongside Connected TV (CTV) placements, effectively capturing the audience’s attention and driving engagement.

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Campaign Outcome

By leveraging YouTube and CTV’s capabilities, the campaign successfully engaged high-risk audiences while achieving cost savings and maximizing ad retention. With Strike Social’s expertise in YouTube CTV advertising, the campaign effectively delivered its message.

50%

Achieved CPV (cost-per-view) efficiency

67%

Video ad completions from CTV placements

12%

Achieved CPV efficiency from Connected TV

Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads

CTV as a Primary Awareness Driver: The larger screen experience resulted in 67% of video completions, reducing skip rates and improving engagement.

Geo-Specific Targeting: Focused on high-risk regions leading up to St. Patrick’s Day, increasing message relevance and engagement.

Optimized Placement & Budget Allocation: By investing 63% of the budget into CTV, the campaign leveraged the most cost-effective platform for driving awareness and action.

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See other YouTube ad case studies.

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TikTok Case Study: Expanding Reach with Influencer-Driven Content

strikesocial — Fri, 25 Apr 2025 11:26:29 +0000

Client Objective

To amplify reach beyond TikTok organic views, a health-focused beverage brand partnered with Strike Social to scale its reach using influencer-driven user-generated content (UGC).

This TikTok case study explores how a strategic holiday campaign led to a substantial viewership boost while maintaining cost efficiency. By utilizing influencer-led storytelling, the campaign successfully drove higher audience engagement and positioned the brand as a leader in the health beverage space.

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Campaign Outcome

Strike Social’s strategic execution and real-time campaign management optimized ad costs while significantly expanding audience reach. By fine-tuning influencer strategies and bidding adjustments, we ensured smarter ad spend allocation, reinforcing our expertise in maximizing TikTok’s advertising potential.

17M+

Total views acquired across a 20-day campaign

20%

Higher video completion rate (VCR) above target

32%

Lower CPM (cost per mille) than client benchmark

How TikTok Influencer Ads Drove Higher Visibility

High-Impact Creatives: Identified top-performing influencer content to sustain engagement and elevate view rates.

6-Second Ad Strategy: Adjusted mid-campaign to boost video completion rates, exceeding the expected client benchmarks.

Smart Bidding & Cost Control: Maintained a 32% lower CPM, ensuring cost-effective reach to qualified audiences.

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TikTok Case Study: Engaging Gen Z and Parents with Creator-Led Skincare Ads

strikesocial — Wed, 23 Apr 2025 12:38:06 +0000

Client Objective

In an effort to connect with both Gen Z skincare shoppers and their parents, a major over-the-counter skincare brand turned to Strike Social for a performance-first TikTok campaign. The objective was clear: build relevance on a youth-driven platform while maintaining brand trust and driving traffic to key product pages.

To accomplish this, Strike Social launched an always-on TikTok campaign focused on relevance, authenticity, and performance. Using creator-led videos and custom targeting strategies, the campaign drove high-quality traffic count at a fraction of the expected cost.

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Campaign Outcome

Strike Social’s optimization tools, along with TikTok’s advanced targeting, delivered promising returns across all core performance metrics—surpassing CPC benchmarks and traffic goals.

$0.08

Actual CPC vs. $0.25 guaranteed CPC (cost-per-click)

140%

Exceeded delivery on campaign click targets

96%

Video completion rate from Gen Z audiences

Reaching Gen Z Audiences Where It Counts

Audience Precision that Delivers: Strike Social combined TikTok’s native interest targeting with site retargeting and lookalike modeling, where 91% of the spend goes toward placements that hit the 13–24 age group, resulting in 96% of total campaign clicks.

Creator-Led Content Built for Retention: Influencer-led content mirrored TikTok’s native video style, reaching Gen Z audiences and generating 96% of all completed views among users under 24.

Always-On Optimization: With daily bidding adjustments, budget shifts, and creative refreshes, the campaign continuously adapted to TikTok’s real-time performance signals.

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See other TikTok case studies.

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YouTube Case Study: Promoting Local Tourism with Skippable Ad Campaigns

strikesocial — Tue, 22 Apr 2025 11:23:18 +0000

Client Objective

A local tourism board aimed to drive more in-state and regional visits by spotlighting its city’s renowned Bourbon experience. With limited internal resources, they partnered with Strike Social to execute a cost-effective YouTube campaign that could scale quickly and hit aggressive visibility goals.

The strategy: Launch a targeted skippable ads campaign, with tailored messaging and budget segmentation across multiple regional markets, and optimize performance in real time to maximize both reach and cost efficiency.

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Campaign Outcome

Through Strike Social’s hands-on optimization and regional segmentation strategy, the campaign surpassed view guarantees and outperformed CPV targets, delivering strong results across every key performance metric.

31%

Achieved CPV efficiency compared to guaranteed cost

150%

Views delivered vs. guaranteed outcome

$0.017

Average CPV achieved vs. $0.025 benchmark

Advancing Regional Tourism with YouTube Skippable Ad Strategies

Tailored Regional Targeting: Segmented budgets and creatives ensured messaging resonated with each local market.

Continuous Campaign Management: Over 3,100 optimizations were executed during the campaign, allowing Strike Social’s team to maintain cost control while continuously improving delivery and engagement.

Internal Team Efficiency: Strike Social’s scalable campaign workflow allowed the internal team to support expanded reach without adding overhead.

Learn more about Strike Social

See other YouTube ad case studies.

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YouTube Case Study: Demand Gen Engages Affluent Audiences in Key Local Markets

strikesocial — Fri, 11 Apr 2025 08:18:54 +0000

Client Objective

A financial services provider set out to promote a new banking solution through an always-on YouTube Demand Gen campaign.

Focused on affluent professionals in key New York and New Jersey areas, the campaign aimed to generate traffic to a dedicated service landing page while maintaining efficiency across CPC and CTR metrics.

This case study shows how enabling pure mobile device targeting and Demand Gen tap into the affluent audience on YouTube.

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Campaign Outcome

Strike Social’s strategy combined hyper-local geo-targeting, interest-based content alignment, and mobile-first delivery to maximize results. By focusing on the right placements and audiences, the campaign exceeded its performance goals while maintaining tight control over cost.

50%

Achieved Margin

111%

Campaign Clicks Over Delivery

3.3%

Link Click from High-Intent Audiences

Enhancing Demand Gen Efficiency with Adaptive Targeting

Audience-Custom Audience Layering: Targeting combined household income overlays with curated financial content audiences to reach viewers most likely to engage with personalized financial services.

Hyper-Focused Interest Targeting Strategy: To supplement income-based targeting, content, and interest categories were selected based on business, entrepreneurship, and finance—reaching audiences associated with professional growth and wealth-building behaviors.

Mobile-Only Optimization: With 99% of spend on mobile, the campaign excluded Connected TV to align with scroll behavior and increase action-driven engagement.

Learn more about Strike Social

See other YouTube ad case studies.

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YouTube Case Study: Boosting Holiday Baking Engagement with Targeted Video Ads

strikesocial — Mon, 07 Apr 2025 08:09:38 +0000

Client Objective

During the holiday season, home baking surges in popularity, making it the perfect time for brands to capture audience attention.

A leading baking brand partnered with Strike Social to enhance visibility and inspire home bakers through a highly targeted YouTube ad campaign. By implementing a gender-segmented strategy, the campaign maximized engagement while optimizing ad spend efficiency.

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Campaign Outcome

Through precise ad segmentation and real-time optimizations, the campaign successfully drove awareness and engagement while achieving significant cost savings. With Strike Social’s expertise, the baking brand maximized its holiday advertising impact, reinforcing the value of audience-first strategies in YouTube campaigns.

46%

Overall savings vs. campaign budget

21M+

Total ad impressions and views generated

74%

Video completion rate for YouTube Skippable ads

Achieving High Retention and Efficiency on YouTube Holiday Campaigns

Granular Audience Segmentation: Gender-specific targeting ensured messaging resonated with the right audience, with female viewers driving 66% of total ad engagement.

Multi-Format Efficiency: Combining Bumper and Skippable ads optimized cost efficiency—Bumper ads boosted quick brand recall, while Skippable ads maintained a 74% retention rate.

Real-Time Optimizations: Daily budget adjustments maximized holiday ad spend, reducing waste and capitalizing on peak engagement periods for higher retention and cost-effective reach.

Learn more about Strike Social

See other YouTube ad case studies.

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Facebook Case Study: Maximizing Engagement for a Valentine’s CPG Campaign

strikesocial — Fri, 04 Apr 2025 08:12:30 +0000

Client Objective

A premium CPG brand sought to maximize brand awareness and engagement for its Valentine’s chocolate collection.

To achieve this, Strike Social implemented a multi-format Facebook ad strategy, using both video and carousel ads to capture user attention, enhance interaction, and optimize cost efficiency during a key seasonal period.

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Campaign Outcome

By strategically optimizing video and carousel ads for the right audiences, the campaign achieved higher engagement rates. With Strike Social’s expertise, the brand’s Valentine’s campaign effectively captured audience attention and delivered strong results throughout the season.

43%

Overall savings vs. campaign budget

4.5%

Post engagement rate achieved

25%

Ad clicks driven by Reels placements

Drive Seasonal Brand Awareness with Facebook Ads

Optimized Multi-Format Approach: Carousel ads on Meta Feeds delivered over 53% of total views, proving their effectiveness despite accounting for only 42% of the budget.

Leveraging Short-Form Video on Reels: 15-second video ads successfully captured attention on Reels, generating 25% of total ad clicks with only 18% of the ad spend.

Balancing Reach and Frequency for Stronger Exposure: Maintaining an ad frequency of 1.03 ensured broad reach without audience fatigue, contributing to a 96.7% unique audience reach.

Learn more about Strike Social

See other Facebook ad case studies.

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YouTube Case Study: Enhancing Vaccine Education with Video Reach Ads

strikesocial — Thu, 03 Apr 2025 10:08:21 +0000

Client Objective

The New Jersey Department of Health (NJDOH) partnered with Strike Social to launch a YouTube Video Reach Campaign designed to educate at-risk communities through CTV-optimized messaging.

By focusing on high-retention, non-skippable ad formats, the campaign successfully improved message recall and audience engagement.

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Campaign Outcome

With real-time data insights and CTV-optimized content, Strike Social supported NJDOH in driving engagement with public health awareness ads on YouTube. The campaign’s strategic execution delivered high retention and cost efficiency while amplifying message impact.

3M+

Total ad impressions delivered

53%

Achieved CPM (cost-per-mille) efficiency

75%

Completed ad views served on CTV

Using YouTube Ads to Strengthen Public Health Awareness

CTV Non-Skippable Formats for Stronger Retention: The campaign utilized YouTube’s non-skippable ad placements on CTV to create an immersive and uninterrupted viewing experience, leading to higher retention rates and improved brand recall.

Precision Audience Targeting: Spanish-language ads performed better when served to Spanish-speaking viewers, achieving a 75.17% video completion rate on CTV.

Localized Messaging: Geo-targeted strategies helped deliver over 3 million impressions, ensuring the campaign resonated with communities most at risk of vaccine hesitancy.

Learn more about Strike Social

See other YouTube ad case studies.

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YouTube Case Study: Raising Auto Theft Awareness with Targeted Video Ads

strikesocial — Wed, 02 Apr 2025 10:00:48 +0000

Client Objective

Auto thefts in New Jersey have been on the rise, with Hyundai and Kia vehicles becoming prime targets due to security vulnerabilities and viral social media trends. In response, the NJ Attorney General’s Office of the Insurance Fraud Prosecutor (OIFP) launched a highly targeted YouTube awareness campaign.

The OIFP partnered with Strike Social to design a data-driven initiative aimed at educating at-risk car owners and providing them with crucial theft prevention solutions.

By utilizing YouTube’s advanced geo-targeting capabilities, the campaign focused on delivering safety updates directly to Hyundai and Kia owners in high-risk areas to ensure that the right audience received the message at the right time while optimizing ad spending for maximum efficiency.

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Campaign Outcome

Through precise ad delivery and strategic optimizations, the campaign effectively raised awareness while maintaining cost efficiency. With Strike Social’s expertise in audience targeting and real-time adjustments, the NJ Attorney General’s Office successfully reached and educated a broader audience on security measures.

33%

Achieved CPV (cost-per-view) efficiency

7.6%

Total views generated, exceeding the target by 145%

40%

Ad views served on CTV, enhancing engagement and retention

Demonstrating the Strength of YouTube Ads in Driving Awareness

Brand Lift Study Insights: A study measuring campaign effectiveness found that 15-second YouTube creatives achieved a 98% hook rate and a 63% view rate, outperforming other ad formats.

Real-Time Campaign Adjustments: Ongoing analysis identified the highest-performing placements, keywords, and demographics, driving cost efficiency and relevance.

Hyper-Local Targeting: A highly focused approach ensured the campaign exceeded its view goal while directing traffic to the website for additional safety resources.

Learn more about Strike Social

See other YouTube ad case studies.

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YouTube Case Study: Driving Ticket Sales Through Demand Gen Ad Strategy

strikesocial — Mon, 31 Mar 2025 14:31:51 +0000

Client Objective

A film distributor launched a precision-driven YouTube Demand Gen campaign to boost ticket sales for a theatrical release. The goal was to reach high-intent moviegoers at scale while maintaining cost efficiency and platform relevance.

Through strategic audience targeting and mobile-first placements, the campaign delivered cinematic video creatives that guided viewers from trailer engagement to ticket purchase.

This case study reveals how our Demand Gen strategy helped the client capture attention, cut CPC costs, and drive box office results across key U.S. markets.

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Campaign Outcome

Strike Social’s data-driven approach to YouTube Demand Gen delivered cost-efficient performance and strong user engagement. The campaign successfully turned YouTube movie trailer interest into ticket sales with advanced targeting and mobile optimization.

43%

Achieved CPC Efficiency

7.6%

Highest Achieved Campaign CTR

40%

Lower CPC on YouTube Placements

Efficient Traffic Campaign Performance with Demand Gen Optimization

Audience-Based Media Planning: Targeting inclusion and exclusion lists helped the campaign reach moviegoers most likely to engage and convert.

Leverage on High-Impact Creatives: A mix of 15- and 30-second video formats, native video asset for YouTube Shorts placement.

Real-Time Optimization: Daily performance monitoring enabled budget reallocations toward top-performing placements, improving CPC and CTR outcomes.

Learn more about Strike Social

See other YouTube ad case studies.

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Multi-Platform Case Study: Driving Traffic with Influencer Content

strikesocial — Tue, 25 Mar 2025 14:20:44 +0000

Client Objective

A leading CPG brand partnered with Strike Social to launch a multi-platform influencer campaign aimed at driving high-quality traffic while minimizing costs.

By strategically delivering influencer-driven content to key audiences—homemakers, food enthusiasts, and younger consumers—across Facebook, Instagram, and TikTok, the campaign achieved significant cost efficiencies and engagement.

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Campaign Outcome

With real-time optimizations and influencer-driven content, Strike Social helped this CPG brand drive efficient traffic at scale.
Our strategic execution ensured the right messaging reached the right audience for the best possible performance.

43.2%

Actual CPLC (cost-per-link-click)
efficiency achieved

61%

Total engagements driven by
TikTok influencer ads

70%

Lower CPLC on Meta platforms (Facebook & Instagram)

Seamless Performance
Across Platforms with
Strategic Execution

Real-Time Campaign Adjustments: Strike Social’s real-time monitoring tools enabled dynamic bid, pacing, and audience optimizations, resulting in 48,000+ link clicks while maintaining cost efficiency.

Consistent Multi-Platform Targeting: The team strategically aligned messaging across platforms, ensuring that younger audiences on TikTok and established consumer segments on Facebook and Instagram received relevant, engaging content.

Platform-Specific Creative Optimization: Influencer content was adapted to fit platform-specific best practices, enhancing engagement rates and increasing campaign effectiveness.

Learn more about Strike Social

See other Facebook case studies.

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Meta Case Study: Scaling Reach for New Moms with Influencer Content

strikesocial — Tue, 25 Mar 2025 12:16:12 +0000

Client Objective

A pharmaceutical brand promoting an over-the-counter product for new and expecting moms partnered with Strike Social to expand its reach on Meta.

By integrating influencer storytelling with strategic audience targeting, the campaign ensured that brand messaging resonated authentically with parents actively seeking trusted recommendations. This Meta case study reveals how our multi-layered approach boosted visibility, built consumer trust, and maintained cost efficiency.

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Campaign Outcome

Strike Social’s data-driven approach and influencer-powered strategy successfully optimized ad delivery while increasing audience engagement. By refining audience targeting and campaign execution, we aim for maximum efficiency and impact for Meta-influencer campaigns.

21M+

Total impressions delivered in 31 days

43%

Actual CPM efficiency vs.
guaranteed cost

6%

Higher views-to-spend ratio,
maximizing budget effectiveness

Enhancing Campaign Efficiency with Adaptive Targeting and Budgeting

Supplemental Campaign Expansion: Strike Social implemented a secondary campaign layer designed to drive additional visibility and interaction.

Strategic Audience Segmentation: The team combined first-party and third-party data with Meta’s native targeting layers to enhance engagement to effectively connected with engaged users.

Real-Time Campaign Adjustments: Deployed continuous bid pacing adjustments and dynamic budget reallocations. By monitoring underperforming audience segments and optimizing ad delivery, the team allocated the budget, which was consistently directed toward the most responsive users.

Learn more about Strike Social

See other Facebook case studies.

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LinkedIn Case Study: 49% Higher Efficiency for a Global B2B Brand

strikesocial — Tue, 25 Mar 2025 11:19:46 +0000

Client Objective

This LinkedIn case study showcases how a B2B technology brand significantly improved LinkedIn ad efficiency by 49.4%, exceeding industry benchmarks.

The campaign maximized engagement across key global markets through a tiered market strategy and strategic budget allocation, increasing LinkedIn page followers and post interactions. Strike Social implemented a tailored approach, maintaining consistent visibility in Tier 1 markets while deploying targeted burst campaigns in EMEA, LatAm, and APAC.

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Campaign Outcome

Through expert campaign management and strategic execution, Strike Social optimized ad costs across diverse global markets.
This approach highlights our proficiency in managing LinkedIn campaigns and demonstrates our ability to identify and target the right audiences for maximum ad spend efficiency.

49%

Overall CPE
(cost-per-engagement) efficiency

$1.60

Achieved CPE vs.
$3.17 industry benchmark

32 Distinct LinkedIn campaigns
managed in Q4

Multi-Market LinkedIn Advertising at Scale

Hands-on Daily Management: Proactive oversight and data-driven adjustments in bidding, audience segmentation, and creative rotation.

Custom Reporting Dashboard: Centralized reporting allowed for real-time performance tracking and rapid decision-making.

Data-Driven Audience Segmentation: Resources were allocated efficiently, ensuring maximum impact for high-performing campaigns.

Learn more about Strike Social

See other LinkedIn case studies.

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Facebook Case Study: Reducing CPLC by 34% with Targeted Meta Ad Placements

strikesocial — Wed, 23 Oct 2024 09:44:25 +0000

This case study for a luxury watch brand’s Facebook advertising campaign highlights an achieved CPLC 34.69% lower than the guaranteed rate, showcasing the effectiveness of strategic budget allocation and ad format selection. This initiative successfully introduced the brand’s new product line as part of its anniversary collection, reaching a significantly wider audience. With the client’s endorsement, Strike Social confidently utilized Facebook Reel and Carousel advertisements to reinforce the brand’s strong reputation for offering stylish, durable automatic watches at competitive prices.

77%

Reel overlay ads reach and impressions

10%

Reels efficiency vs overall CPLC

56%

Carousel total landing page distribution

Download a copy of our Facebook CPLC case study

Optimized Approach to Campaign Execution

Strike Social boosted the success of this campaign through daily optimization, including efficiently allocating the advertising budget across multiple Facebook ad formats. The campaign maximized engagement while controlling costs by dividing spending between Reels and Carousel ads.

Smart Budgeting & Ad Format Selection

Strike Social allocated 40% of the total budget to Reels due to their higher engagement potential, contributing to 77% of the campaign’s reach and impressions. Reels effectively expanded the brand’s visibility and proved 10% more cost-efficient regarding Facebook Cost Per Link click (CPLC) than other ad formats. These dynamic ads engaged users interested in video and static content, driving significant traffic at a lower cost.

Meanwhile, despite receiving only 38% of the budget, Carousel ads delivered 56% of the total landing page views. This format allowed the client to present multiple watch models visually engagingly, building a compelling product narrative that resonated with the audience. Finding the balance between Reels and Carousel ads was critical in achieving reach and conversion targets.

Strike Social’s ongoing optimizations—over 1,300 adjustments—pushed the campaign to deliver 39.79% more additional link clicks vs. client guaranteed and achieve a 34.69% cost efficiency improvement. These campaign outcomes highlight how continuous monitoring and agile strategy adjustments, even with competitive platforms like Facebook ads, lead to remarkable outcomes.

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YouTube Audience Targeting Case Study: Achieving 77% Lower Costs For Driving Foot Traffic In-store

strikesocial — Fri, 18 Oct 2024 13:20:40 +0000

A leading family entertainment brand wanted to drive foot traffic and reservations for its Party and Play package. To enhance its social media advertising effort, the brand partnered with Strike Social to utilize YouTube ads, effectively reaching targeted audiences and converting online engagement into in-store foot traffic. Strike Social designed a campaign that used precise YouTube ad audience targeting and optimized ad placements to ensure every ad reached the suitable viewer at the right time.

7.8x

ROAS achieved through precise targeting and optimization

51,000+

Store visits generated from the campaign

$1,025,000+

In-store visit revenue

Download a copy of our YouTube audience targeting case study

The Power of YouTube Ads Location Targeting

One key component contributing to the campaign’s success was the strategic implementation of YouTube’s ad location targeting feature. For performance marketers, merely reaching a broad audience is insufficient—timing and contextual relevance are critical.

Location targeting empowers brands to deliver ads to viewers based on their geographic proximity, enhancing relevance and increasing the likelihood of fulfilling consumer needs. This approach is particularly effective for driving foot traffic to physical stores, as it aligns ad delivery with potential consumers’ immediate contexts.

When viewers see a targeted ad alongside information about the nearest local store, converting from online viewer to in-store visitor becomes seamless. This strategy makes location-based ads especially effective for businesses with a physical presence, as they help drive foot traffic to stores by offering a clear next step—finding the nearest location and visiting it.

Beyond enhancing relevance, YouTube narrows the audience to those most likely to visit a nearby store, reducing wasted impressions and improving overall ROI.

Further Reading

Optimizing your YouTube Ad Targeting for Maximum Engagement

To optimize your YouTube video ad campaigns, consider segmenting your audience by factors such as device, location, and interests. Understanding and utilizing these targeting options can help you connect with audiences who are more likely to engage and convert, leading to better campaign performance.

YouTube State Targeting, DMA, and Zip Code Targeting Offers Precision at Every Level

YouTube offers additional layers of precision with different levels of location targeting. Each approach allows advertisers to refine their ad delivery based on geographic granularity.

State Targeting

State targeting enables advertisers to deliver ads to users within a specific state, allowing campaigns to be more regionally focused and suited to different geo preferences, events, and promotions. State targeting tailors ad messaging to a broader audience.

Designated Market Area (DMA) Targeting

DMA targeting goes a step further, focusing on specific media markets within a state or region. A DMA is a group of cities, counties, or regions that share the same media outlets, providing advertisers with a highly focused area to target. For instance, locations in a busy metropolitan DMA like New York or Los Angeles may require a more aggressive ad strategy than less populated areas.

Zip Code Level Targeting

For the maximum specificity approach, zip code-level targeting allows businesses to deliver ads to users within specific postal areas. This hyper-localized strategy benefits brands aiming to increase foot traffic to brick-and-mortar locations. This method amplifies campaign effectiveness and ROI by minimizing ad waste and closely aligning advertising efforts with audience proximity and intent.

Mastering Zip Code Targeting with Data-Driven Precision

By narrowing the focus to the most relevant areas around each store location, Strike Social prioritizes that ads are seen by the consumers most likely to convert—those in immediate proximity to the stores. This hyper-local targeting strategy was vital in driving foot traffic and converting YouTube ad views into in-store visits.

Integration of Strike Social’s proprietary tool anchored in machine learning allowed the team to refine the delivery of YouTube ads in real time. Whether adjusting bidding strategies or honing in on which zip codes produced the best results, this helped achieve a 77% reduction in cost per store visit, with close to 8x ROAS.

Ready to Drive Foot Traffic and Boost Your YouTube Ads ROI?

This YouTube ads case study exemplifies how a data-centric, optimized approach can boost brand visibility and drive foot traffic for brand and performance marketers with brick-and-mortar stores. Strike Social’s mastery of YouTube ads location targeting and integration of Strike Social’s SWAS tool sets campaigns apart, offering a powerful solution for businesses looking to connect digital ads with in-store actions.

Ready to see how our expertise in YouTube ads can deliver results for your brand? Request a demo today and discover how Strike Social’s innovative solutions can elevate your next campaign, drive in-store visits, and maximize your return on ad spend.

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Campaign Management Case Study: Learn How Our Data-Driven Facebook Ad Conversion Strategy Delivered a 28x ROAS

strikesocial — Fri, 27 Sep 2024 13:56:01 +0000

Running Facebook ad campaigns for financial services requires more than creativity but precise execution and real-time campaign management. In this case study, Strike Social worked with a leading financial services provider and helped overcome several challenges. From the campaign setup, identifying top-performing campaigns across audience segments and keeping a close eye on Facebook Meta Pixel tracking to ensure accurate data collection were a few situations where Strike Social delivered the utmost service to maximize ad spending and eventually achieved a remarkable 28x return on ad spend (ROAS).

66%

More impressions than guaranteed

7,000+

Purchases via the Facebook campaign

$1.5M+

In revenue resulting in a 28x Facebook ROAS

Download a copy of our Facebook ROAS case study

The Importance of Vigilant Campaign Management

For any digital campaign, with media buyers becoming proficient in targeting audiences, vigilant campaign management is critical to success. Managing a large-scale Facebook ad campaign for a global brand, both awareness and conversion effort, came with inherent complexities, requiring close attention to detail and constant monitoring to maximize performance.

This level of vigilance was significant given the following key challenges:

Complex Ad Setup and Execution

The campaign involved nearly 60 distinct creatives, each targeted at different audience segments across retargeting (RT) and lookalike (LAL) campaigns. With such a high number of Facebook ads, managing the initial setup was time-intensive and prone to errors, potentially delaying the campaign launch or misaligning creative execution.

Identifying Top-Performing Ads

With various audience segments and creative formats in play, tracking which ads resonated with specific audiences became critical. Our proprietary tool has enabled our media buying experts to keep campaign pacing on track. Additionally, comparing the performance of creatives across different ad sets and campaigns required diligent, real-time analysis to ensure that the best-performing ads received the highest priority, and our technology and system allow us to stay on top of everything essential.

Pixel Monitoring and Conversion Tracking

Using Meta pixels was essential for tracking conversions and optimizing bidding strategies. Any malfunction or misconfiguration in pixel tracking could lead to inaccurate data reporting, making it difficult to gauge the campaign’s performance. Having a quick eye for 24/7 that ensures Facebook Meta pixel data is reliable and accurate at all times was vital to avoid wasted ad spend and misinformed decision-making.

Vigilant campaign management—through ongoing performance analysis, agile troubleshooting, and constant optimization—was essential to helping achieve 28x Facebook ads ROAS.

Data-Driven Campaign Precision and Agile Execution

To address these challenges effectively, Strike Social implemented solutions focused on streamlining processes, improving real-time monitoring, and making quick, data-informed decisions.

Here’s a quick overview of the team’s approach that helped improve ROAS on Facebook ads and drive the campaign’s success:

Specialized Ad Setup Team with Rapid Turnaround

Recognizing the complexity of managing 60 creatives across multiple ad sets, we deployed a dedicated team that could complete all configurations within 48 hours. This fast turnaround ensured our client’s Facebook advertising campaigns went live quickly, maintaining momentum and maximizing early-stage engagement.

Real-Time Pixel Monitoring and Troubleshooting

Our media buying experts continuously monitored Facebook Meta pixel performance to confirm that conversions, clicks, and other key metrics were accurately tracked. Our team took a proactive approach to identifying pixel issues, diagnosing any anomalies in the data, and fixing problems immediately. This ensured that no data was lost and that the campaign’s performance could be accurately measured at all times.

Facebook Ad Case Studies

See how Strike Social helps brands drive ad efficiency and visibility.

Agile Execution Through Vigilant Monitoring

Strike Social achieved agile execution by diligently monitoring campaign performance and swiftly implementing data-driven optimizations. Continuous tracking of conversion trends, cost-per-acquisition (CPA), and other crucial metrics enabled us to promptly detect inefficiencies, such as increasing CPAs or decreased engagement. This agile approach empowered us to fine-tune audience targeting, adjust bidding strategies, and optimize the campaign in real-time. Our constant monitoring ensured that high-performing ads were maximized while minimizing wasted ad spend, thus maintaining the campaign’s trajectory for maximum impact.

Through these strategies, we achieved the following results:

66% more impressions than guaranteed
2x more link clicks than expected
66,000 leads generated and 7,000+ purchases through Facebook ads
A total of $1.5 million in revenue, translating into an impressive 28x ROAS

In this Facebook ad case study, vigilant monitoring and agile execution highlight how these procedures can drive exceptional outcomes for conversion campaigns. By staying on top of real-time campaign execution, making rapid optimizations, and leveraging a data-driven approach, Strike Social helped our global leader client in the insurance industry achieve a remarkable 28x Facebook ROAS and $1.5 million in revenue.

Whether you’re managing a complex campaign with multiple creatives or prioritizing Facebook ad pixel monitoring, Strike Social’s expertise can help you stay ahead. Our team delivers the precision, speed, and insight necessary to maximize your advertising spend.

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2024 CTV Case Study: Industrial Service Brand

strikesocial — Thu, 12 Sep 2024 14:00:19 +0000

CTV Case Study: Industrial Service Brand Achieves 13% Cost Efficiency with Connected TV Placements

In this CTV case study, a leading national industrial services brand aimed to drive efficiencies in its ongoing brand awareness campaign. Strike Social achieved a 13% cost efficiency improvement over guaranteed rates by leveraging YouTube’s Connected TV inventory through auction. Utilizing a data-driven proprietary tool, the team closely monitored the campaign and made precise bidding adjustments to optimize performance at every stage.

>90%

Targeted Connected TV impressions acquired

With precise budget optimization and targeting, over 90% of impressions were successfully delivered via YouTube TV and YouTube CTV placements.

13%

Lower than guaranteed CPM for the campaign

The cost-effectiveness of Connected TV placements contributed significantly in reducing the overall campaign CPM, delivering significant savings.

9000+

Optimizations to deliver maximum CTV impressions

Utilizing Strike’s ad tech and our media buyers’ knowledge, we optimized bids to balance performance and cost, consistently delivering results at the lowest spend.

Download a copy of our 2024 CTV case study

Expanding Reach and Managing Costs with YouTube CTV Ads

The industrial service brand—well-known for its plumbing and home improvement services—set out to increase brand awareness while maximizing cost-efficiency over a 6-month campaign. Although a national leader in its field, the brand sought to broaden its digital reach by targeting YouTube app users and YouTube TV audiences through In-Stream Non-Skippable ads.

A key challenge for the brand was the campaign’s overlap with peak retail seasons such as Mother’s Day, Prime Day, and the 4th of July, which typically cause higher ad costs. To address this, Strike Social saw an opportunity in Connected TV to reach audiences in their homes. The team worked closely with the brand to broaden its advertising strategy to include YouTube TV and YouTube CTV ads, successfully managing costs throughout the busy ad season.

Throughout Q2 and Q3, as political ad spending increased, Strike Social helped maintain competitive CTV advertising rates, achieving overall CPM efficiency across all placements.

Campaign Strategy and Execution

To maximize brand recognition and recall, Strike Social employed In-Stream Non-Skippable campaigns, which allowed us to utilize various placements that YouTube can reach, such as YouTube app users on mobile, desktop, tablets, and YouTube CTV.

The campaign budget was strategically allocated to both the YouTube app and YouTube CTV placements to capitalize on the brand’s target geo-location—one of the most populous regions in the U.S. and home to a substantial Connected TV user base.

Given the brand’s focus on home services, the campaign employed audience targeting aligned with home improvement, sewer and plumbing services, and home renovation segments. Through continuous optimizations, we delivered over 600,000 impressions to YouTube TV viewers. Notably, 50% of the CTV ad impressions were concentrated on entertainment and sports channels on YouTube TV. Utilizing insights from our proprietary tool, we refined the targeting to reach viewers most likely interested in the brand’s offerings based on their viewing habits and household needs.

As a result, the campaign delivered an 11% improvement in CTV CPM cost-efficiency (vs. mobile placements) while achieving a 13% total cost-efficiency for the entire campaign. These strong results underscores the effectiveness of CTV in both reaching the target audience and driving down overall advertising costs.

Although YouTube TV advertising is relatively new, this case study illustrates how adeptly integrating them into digital marketing strategies can yield favorable results.

With Strike Social’s expertise and technology, brands can steer through the political ad spending season and the major 2024 holidays, maximizing the potential of CTV placements to achieve substantial cost savings.

The post 2024 CTV Case Study: Industrial Service Brand appeared first on Strike Social.

YouTube Case Study: Boosting Resident Pass Sales with Video Ads

strikesocial — Tue, 21 May 2024 16:55:47 +0000

Client Objective

A well-known public aquarium in the U.S. sought to increase its annual Resident Pass sales by reaching local audiences and neighboring states through digital advertising.

Partnering with Strike Social, the campaign utilized YouTube Video Action Campaigns (now Demand Gen) to drive direct ticket purchases with a mobile-first approach, resulting in strong audience engagement and a high return on ad spend.

Download Case Study

Campaign Outcome

Strike Social executed a high-performing YouTube Video Action Campaign (Demand Gen) by applying data-driven insights and agile media strategies, resulting in strong ticket sales. Our approach optimized targeting and creative elements to maximize conversions and campaign efficiency.

3.6x

ROAS achieved, exceeding expected return on ad spend

35%

Achieved CPC (cost-per-click) efficiency vs. target

73%

Total conversions generated from short-form YouTube VAC ads

Driving Conversions with Mobile-Optimized Video Ads

Daily Performance Monitoring: Agile decision-making and ongoing bid optimizations ensured peak performance.

Creative Strategy & Ad Formats: A timely creative swap doubled conversion rates, with short-feed ads contributing to 15% lower costs and 73% of total conversions.

Advanced Audience Segmentation: Data-driven refinements enhanced reach and maximized conversion potential.

Learn more about Strike Social

See other YouTube ad case studies.

Download the YouTube Video Action Campaign (Demand Gen) Case Study

Optimize your YouTube advertising performance with expert strategies. Fill out the form to receive a personalized strategy guide tailored to your campaign goals.

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YouTube Case Study: Livestream Viewership with Video Action Campaigns

strikesocial — Fri, 17 May 2024 11:45:27 +0000

Client Objective

When one of the tech industry’s top brands set out to livestream its flagship creativity conference, it turned to Strike Social to power its YouTube strategy.

With just two weeks to build momentum and a tight event timeline, the goal was clear: generate hype, drive real-time viewership, and focus on turning viewers into subscribers for long-term audience growth.

To meet the moment, Strike Social deployed dynamic YouTube Video Action Campaigns (VAC) using YouTube Shorts, high-performing creative teasers, and real-time bidding strategies tailored to professional creator audiences.

Download Case Study

Campaign Outcome

With Strike Social’s advanced application of YouTube VAC and livestream strategies, the campaign achieved measurable success across core KPIs—delivering increased viewership, higher click-through rates, and sustained subscriber growth.

70K+

Total livestream views during the 10-hour event

811K+

Total campaign clicks from high-intent audiences

315K+

YouTube subscribers reached through the campaign

Turning Viewers into Subscribers with YouTube Video Action Campaigns

Agile Creative Execution: 25+ creatives rolled out in phases, informed by viewership peaks and performance signals.

Shorts for Hype, VACs for Action: Short-form content was used to generate excitement pre-event, while in-stream and in-feed Video Action formats drove clicks and views during the livestream.

Dynamic Livestream Support: Campaigns were actively monitored and adjusted in the moment to maximize view-through rates and audience retention.

Learn more about Strike Social

See other YouTube ad case studies.

Download the YouTube Livestream Case Study

Discover how Strike Social can boost your livestream viewership and audience engagement. Fill out the form to receive a personalized strategy guide tailored to your campaign goals.

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The post YouTube Case Study: Livestream Viewership with Video Action Campaigns appeared first on Strike Social.

TikTok’s 55+ Age Group Invigorates Health Campaign CPM by 37%

strikesocial — Tue, 23 Apr 2024 16:12:42 +0000

Tapping into the right audience can transform an advertising campaign from good to groundbreaking – our TikTok case study shows how the 55+ age group became a pivotal demographic for one of our health campaigns.

A US Healthcare brand that raised awareness about critical healthcare services did that by honing in on an often-overlooked demographic: the 55+ age group. This strategic focus led to a 37% reduction in Cost-Per-Thousand Impressions (CPM), setting a new benchmark for cost efficiency and ad engagement in health-focused advertising.

How Targeting 55+ Audiences Boosted TikTok Campaign Efficiency

The primary goal was clear: amplify awareness of vital healthcare services through a powerful TikTok campaign. The strategy was to geo-targeting in-feed ads to men and women aged 25+, supplemented with carefully chosen health and wellness hashtags. This approach was designed to weave the campaign’s messaging seamlessly into broader conversations around health and wellness on the platform. With this approach, we seamlessly wove the campaign’s messaging into broader conversations around health and wellness on the platform.

The campaign utilized precise localized ad targeting, using specific zip codes to enhance ad relevance and engagement rates, effectively reducing wasted impressions. Furthermore, by including older demographics, specifically the 45 to 55+ age group, the campaign tapped into audiences that engage more deeply with content. This increased video completion rates and improved the campaign’s standing with TikTok’s algorithm, reducing the overall CPM.

A broad array of relevant hashtags—from #HealthAndFitness to #WellnessMotivation—was strategically employed to expand the campaign’s reach. This use of hashtags ensured the ads appeared in more relevant searches and feeds, attracting genuinely interested health and wellness viewers, significantly reducing ad costs.

This TikTok campaign case study demonstrates how much untapped opportunity exists with older audiences in the health and wellness sector. By strategically targeting the 55+ demographic, the campaign improved engagement and boosted efficiency and set a new standard for optimizing health campaigns’ reach and impact.

Interested in how Strike Social can help invigorate your health campaign with tailored social media strategies? Book a meeting today for a quick discussion about how we can transform your digital advertising efforts and achieve remarkable results.

The post TikTok’s 55+ Age Group Invigorates Health Campaign CPM by 37% appeared first on Strike Social.

Health and Fitness Facebook Case Study

strikesocial — Thu, 29 Feb 2024 17:02:59 +0000

Team of Dedicated and Global Experts: Strike Social’s Approach to Facebook Local Fitness Club Advertising

300k+

Digital Club Sign-ups

The number of digital signups achieved through the efficacies of Facebook Ads.

1.5 Million+

Campaign Link Clicks

Facebook Ads drove significant traffic to the fitness clubs’ websites month after month.

700+ Million

Total Impressions

Utilizing AI-powered functionality within Facebook Ads, the campaign successfully expanded its reach and enhanced brand visibility and recognition.

Download a copy of our Facebook Health and Fitness campaign case study

Understanding that the key to client satisfaction involved more than just the timely execution of strategies, such as creative swaps and campaign optimization, our team recognized the necessity of a dedicated, hands-on approach. To this end, Strike Social mobilized a team of 50 Facebook media buyers experts, each driven by a shared objective to enhance efficiency across every local club campaign.

The impressive results of this Facebook ad awareness and consideration campaign are a testament to the power of a well-crafted media plan, the strategic use of technology, and the relentless dedication of a globally coordinated team. Through Strike Social’s efforts, the brand not only reached but surpassed its goals, setting a new benchmark in digital advertising within the health and fitness industry.

Campaign Strategy and Execution

The success of this Facebook ad campaign was due not just to the strict implementation of strategies but also to the innovative application of Meta’s advertising technologies and new AI-powered campaign features, further propelled by the addition of expert media buyers exclusively focused on the campaign’s triumph.

Strike Social’s global team’s commitment to 24/7 monitoring and our agile response to the campaign’s evolving needs guaranteed that the health and fitness brand met and exceeded its ambitious objectives.

The post Health and Fitness Facebook Case Study appeared first on Strike Social.

QSR YouTube Case Study

strikesocial — Tue, 23 Jan 2024 08:52:08 +0000

Connected TV and YouTube Ads: A Recipe for Quick-Service Restaurant (QSR) Paid Social Success

28%

Reduction in CPM

The campaign achieved a lower cost per thousand impressions, making the advertising budget more efficient.

25%

Increase in Efficiency

Compared to mobile devices, Connected TV proved to be a more effective medium.

96%

Video Completion Rate (VCR) on CTV

The high VCR on Connected TV indicates strong viewer engagement and content resonance.

Request for a copy of our Quick-Serve Restaurant case study here

In a strategic move to amplify brand awareness across over 50+ branches in the United States, a leading QSR (Quick-Service Restaurant) chain harnessed the power of YouTube’s Skippable TrueView In-Stream ads and Connected TV. The campaign targeted a diverse audience with varying weekly budgets and Limited Time Offers (LTOs).

Driven by an Always-On approach and dynamic creative rotations, Strike Social leveraged data science tools for daily optimization.

This meticulous YouTube ads strategy reached the most cost-effective and relevant targets, focusing on Connected TV viewers.

YouTube Ad Success Stories

Learn how Strike Social’s AI-driven optimization transforms YouTube ad campaigns.

Campaign Strategy and Execution

The QSR chain utilized YouTube ad formats that included skippable TrueView In-Stream ads, known for engaging viewers while giving them the option to skip.

This format, combined with Connected TV, on-time campaign setup, and weekly swaps, ensured high engagement levels and effective reach.

The campaign’s success highlights the achievement of brand awareness at a minimal cost through targeting specific devices, timely swaps, and real-time optimizations.

The post QSR YouTube Case Study appeared first on Strike Social.

Who watches YouTube ads on mobile? Turns out, baby boomers

Kyna Garrett — Thu, 04 Oct 2018 18:37:37 +0000

On YouTube, mobile views extend further than younger audiences

When it comes to social media advertising, it’s important to let the data guide you. Decisions based on assumption or speculation lead to mistakes and wasted ad spend.

Let’s consider mobile use, for example. When we talk about mobile users across all social platforms, we often focus our attention on younger audiences with their faces buried in their phones. Bu that’s not the only the case when it comes to YouTube.

In the latest 2018 YouTube Data Report, we analyzed a full year of data across 22 industries in the U.S. What we expected to see is a high mobile view rate across younger audiences. Our findings, however, revealed a far more interesting result.

Download the full 2018 YouTube Data Report to see what else we found.

Baby boomers are more likely to watch ads on mobile

On mobile alone, YouTube reaches more 18-49 year-olds than any other broadcast or cable network. Knowing that information, advertisers are led to believe that these younger audiences are the most inclined to watch their ads on mobile devices.

But that’s not exactly what the data tells us.

What may surprise advertisers is that baby boomers are much more likely to view ads on mobile than any other age group. View rate for 55-64 year-olds on mobile is 35.1%, compared to 33.7% view rate for 18-24 year-olds. Those 65 or older have an average view rate of 34.5%.

Take a look at tablet view rate across all ages. Those 55-64 surpass other age groups with an average VR of 29.8% (compared to 24.8% for 18-24 year-olds).

That’s a surprising discovery given that mobile use for teens has skyrocketed over the past few years, with YouTube considered one of their favorite networks.

A few factors may contribute to the high view rate for boomers on mobile:

Gen Z is the “skip” generation, while boomers have a stronger attention span
Older audiences may not be as versed in the functions of new tech
Majority of boomers now own smartphones

Gen Z is profitable, but so are boomers

The takeaway here is — while focusing on younger audiences on mobile is profitable — don’t leave out boomers. They’re more likely to view YouTube ads in full across multiple devices (desktop, mobile and tablet).

What advertisers get wrong here is device use across age demographics. They’re more inclined to set their aim on younger audiences on mobile, assuming that older age groups reject new technology. Boomers are just as engaged — and even boast lower cost per views. The best strategy is to hone in on your target audience and ask yourself where they’re most likely to engage with your ads.

Download the free data report now to:

Get the latest insights on YouTube advertising view rate, cost per view and click through rate metrics
Access data on demographics, seasonality trends, device and more
Discover new ways of thinking about and targeting your audience

The post Who watches YouTube ads on mobile? Turns out, baby boomers appeared first on Strike Social.

50 Powerful social media statistics for marketers in 2018

Kyna Garrett — Mon, 02 Jul 2018 10:22:30 +0000

Saturday, June 30 is Social Media Day, a day to be recognized for the impact social media has had on our lives across the world. It has become a central part of our global communication and our day-to-day lives.

To celebrate its impact, we’ve compiled 50 social media statistics that every social media marketer should know in 2018.

There are 4.2 billion internet users in the world. That’s over half of the world’s total population.
3.03 billion users are active on social media.
97 percent of millennials say they use the internet.
The average social media user spends 135 minutes a day online.
On average, people spend 40 minutes a day watching YouTube.
Teens spend at least nine hours a day using social media.
60 percent of social media consumption comes from mobile devices.
On average, active Snapchat users spend more than 30 minutes a day in the app. Learn more about Snapchat for Business.
The average internet user has seven social media accounts.
22 percent of the world’s population is on Facebook.
Visual content is 40 times more likely to get shared than other types of content.
43 percent of people want to see more video content.
88 percent of businesses are on social media.

User counts

Facebook has 2.2 billion monthly active users.
YouTube has more than 2.70 billion users.
Instagram has 1 billion monthly active users.
Instagram Stories has 300 million users worldwide.
LinkedIn has 500 million users worldwide.
Twitter has 300 million monthly active users.
Pinterest has 250 million users worldwide.
Snapchat has 178 million users snapping daily.

A look at demographics

88 percent of 18- to 29-year-olds say that they use social media.
51 percent of 18- to 24-year-olds say it would be hard to give up social media.
45 percent of teens say they are online almost all of the time.
68 percent of U.S. adults are active Facebook users.
62 percent of Facebook users are female.
50 percent of LinkedIn users are between the ages of 30-49.
81 percent of millenials check Twitter at least once a day.
70 percent of Pinterest users are women.
1 in 2 millenials use Pinterest every month.
50 percent of Americans with a college degree use LinkedIn.

A quarter of U.S. adults get their news from at least two or more social media sites.
61 percent of Pinterest users say they use the platform to find ideas to be their best selves.
93 percent of Pinterest users use the platform to plan purchases.
70 percent of YouTube users use the platform to help solve a problem and 86 percent use it to learn something new.
79 percent of B2B marketers see LinkedIn as a beneficial source for lead generation.
Facebook users watch more than 100 million hours of video each day on the platform.
93 percent of Twitter users who follow small businesses plan to make a purchase from a brand they follow.

Advertising in mobile channels is expected to account for 30.5 percent of global advertising expenditure in 2020.
93 percent of social media advertisers use Facebook advertising.
5 million businesses advertise on Facebook.
70 percent of ads in front of videos are watched completely.
75 percent to 90 percent of Facebook ad performance is based on dynamic images.
Instagram ads grew by 28 percent in the last half of 2017.
Single videos account for 25 percent of Instagram ads.
The cost for Twitter advertising is declining.
41 percent of Twitter users purchased products after exposure to an ad on the platform within 30 days.
It is projected that 30.1 percent of Americans will use an ad blockerin 2018.
Only 56 percent of Facebook ads have a call to action.
Small-to-medium-size business use on YouTube has doubled in the last two years.

The post 50 Powerful social media statistics for marketers in 2018 appeared first on Strike Social.

Data report: The audience every advertiser is missing on YouTube

Jason Nesbitt — Sun, 01 Jul 2018 23:17:48 +0000

Advertisers give millennials all the love, but it’s boomers who deserve a closer look

When we talk about social media advertising, our advice is clear: Listen to the data. Still, because many advertisers don’t understand how each platform works, they make a lot of mistakes in planning their campaigns.

Take YouTube as an example. The platform reaches 81% of all Americans on the internet, with younger folks making up the majority. But what may surprise many is that baby boomers are actually more likely to watch your ads. That’s right, this older generation registers view rates 10% higher than millennials (compare 31.2% for boomers to 28.3% for millennials).

In our latest data report, “YouTube’s Generational Divide,” we examined a year’s worth of YouTube campaigns across 25 industries in the U.S. to understand how each generation engages with YouTube ads. Here’s what we found.

Baby boomers watch and spend more

First, despite having higher engagement rates, boomers are not being targeted on YouTube as often as their younger peers. Instead, advertisers allocate disproportionately more budget to millennials (156% more) and Gen Xers (137% more).

But it’s not just that this older audience engages more with YouTube ads — it’s that boomers spend more too. According to the U.S. Bureau of Labor Statistics, boomers account for 48% of consumer expenses each year, which means that if you target them, you can expect a higher ROI.

Baby boomers watch ads everywhere

Another thing our report debunks: the notion that older generations reject new technology. To the contrary, we found that boomers registered higher view rates across all devices (desktop, mobile and tablet) compared to both millennials and Gen Xers.

The possibilities to reach boomers on YouTube are limitless. They watch more ads than anyone else on every device and have greater purchasing power to pursue their interests.

So how can you reach baby boomers on YouTube?

Now that you know this older generation is ripe for the picking, you need an action plan. The right strategy considers what sort of brands perform best with boomers, targets the devices where they engage the most and selects topics of high interest.

Download our free data report now to:

Get insights on the topics that attract every major generation on YouTube, including millennials, Gen Xers and baby boomers.
See a list of the 14 industries boomers engage with the most, along with cost-per-view and view rates.
Access a step-by-step guide to creating a customized plan to target boomers on YouTube.

The post Data report: The audience every advertiser is missing on YouTube appeared first on Strike Social.

2017 YouTube advertising benchmarks

Jason Nesbitt — Sun, 01 Jul 2018 22:35:41 +0000

Download the updated 2018 benchmark report for the latest insights.

YouTube advertising metrics without context are just numbers: meaningless and self-congratulatory. Sure, you can (and should) compare your performance over time to know the success of one campaign from the next. But how do you know how you compare to your competitors? Enter the YouTube ad benchmark report from Strike Social.

Download our full YouTube data report now to dive in.

In this report, we analyzed YouTube campaign results from the past year to determine the average view rate, cost-per-view and view click-through rate across 25 industries. We also looked at different metrics around age, month, gender and more to give you the complete picture of what’s happening in the world of YouTube advertising.

Average YouTube CPV, view rate and click-through rate by industry

Across all industries, the average CPV is $0.044, with a VR of 27.7%. Most industries have a balanced VR, but CPV varies significantly from vertical to vertical.

Is there an age bias among YouTube advertisers?

YouTube is often viewed as a vehicle to reach younger audiences. While it’s definitely true that young audiences are engaged on YouTube, so are older audiences. In fact, audiences that are 45+ have a higher VR than those under 45.

How does your brand stack up against other YouTube advertisers?

It’s important to note that benchmarks shouldn’t be the end-all comparison point for your campaigns. They can, however, help take the pulse of your current results while identifying areas for improvement. Perhaps more could be invested in targeting older audiences. Maybe you need to rethink that mobile-first ad strategy. Start by immersing yourself in the data, and discover some truly actionable insights.

The post 2017 YouTube advertising benchmarks appeared first on Strike Social.

Paid Social Insights | Strike Social

YouTube CTV Case Study: Driving Engagement and Lowering CPV for a Statewide Safety Initiative

Client Objective

Campaign Outcome

50%

Achieved CPV (cost-per-view) efficiency

67%

Video ad completions from CTV placements

12%

Achieved CPV efficiency from Connected TV

Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads

Download the YouTube CTV Case Study

TikTok Case Study: Expanding Reach with Influencer-Driven Content

Client Objective

Campaign Outcome

17M+

Total views acquired across a 20-day campaign

20%

Higher video completion rate (VCR) above target

32%

Lower CPM (cost per mille) than client benchmark

How TikTok Influencer Ads Drove Higher Visibility

Download the TikTok Influencer Ads Case Study

TikTok Case Study: Engaging Gen Z and Parents with Creator-Led Skincare Ads

Client Objective

Campaign Outcome

$0.08

Actual CPC vs. $0.25 guaranteed CPC (cost-per-click)

140%

Exceeded delivery on campaign click targets

96%

Video completion rate from Gen Z audiences

Reaching Gen Z Audiences Where It Counts

Download the TikTok Gen Z Skincare Case Study

YouTube Case Study: Promoting Local Tourism with Skippable Ad Campaigns

Client Objective

Campaign Outcome

31%

Achieved CPV efficiency compared to guaranteed cost

150%

Views delivered vs. guaranteed outcome

$0.017

Average CPV achieved vs. $0.025 benchmark

Advancing Regional Tourism with YouTube Skippable Ad Strategies

Download the YouTube Local Tourism Case Study

YouTube Case Study: Demand Gen Engages Affluent Audiences in Key Local Markets

Client Objective

Campaign Outcome

50%

Achieved Margin

111%

Campaign Clicks Over Delivery

3.3%

Link Click from High-Intent Audiences

Enhancing Demand Gen Efficiency with Adaptive Targeting

Download the YouTube Demand Gen Case Study

YouTube Case Study: Boosting Holiday Baking Engagement with Targeted Video Ads

Client Objective

Campaign Outcome

46%

Overall savings vs. campaign budget

21M+

Total ad impressions and views generated

74%

Video completion rate for YouTube Skippable ads

Achieving High Retention and Efficiency on YouTube Holiday Campaigns

Download the YouTube Holiday Ad Case Study

Facebook Case Study: Maximizing Engagement for a Valentine’s CPG Campaign

Client Objective

Campaign Outcome

43%

Overall savings vs. campaign budget

4.5%

Post engagement rate achieved

25%

Ad clicks driven by Reels placements

Drive Seasonal Brand Awareness with Facebook Ads

Download the Facebook Valentine’s CPG Case Study

YouTube Case Study: Enhancing Vaccine Education with Video Reach Ads

Client Objective

Actual CPLC (cost-per-link-click)
efficiency achieved

Total engagements driven by
TikTok influencer ads

Seamless Performance
Across Platforms with
Strategic Execution

Actual CPM efficiency vs.
guaranteed cost

Higher views-to-spend ratio,
maximizing budget effectiveness

Overall CPE
(cost-per-engagement) efficiency

Achieved CPE vs.
$3.17 industry benchmark

Distinct LinkedIn campaigns
managed in Q4