CTV advertising is becoming increasingly precise with the introduction of Google TV Ads. Google’s new advertising network transforms traditional television ad outreach by enabling more accurate targeting for digital streaming platforms. Streaming TV channels, Advertising-Based Video on Demand (AVOD), and Subscription-Based Video on Demand (SVOD) continuously dominate the living room, outperforming previously loved tubes.

Data from Nielsen shows a 17% decline in cable and broadcast viewing distribution from 2022 to Q1 of 2024. In contrast, digital streaming distribution grew almost twice as fast as the decline of traditional TV, increasing by 33% during the same period.

Marketers must adapt to the shift in TV viewing habits towards more controlled content consumption. When advertising on streaming platforms, it’s essential to consider the viewing environment. Content consumed on larger screens, such as Smart TVs, is well-suited for co-viewing. Digital streaming has popular live shows, including lifestyle, sports, and news content. Remember, Google TV content is different from your usual YouTube UGC videos.

Now that the viewing trends are leaning more toward digital platforms, YouTube is strategizing to boost its CTV (connected TV) traffic by integrating Google TV directly into Android-based smart TVs such as Sony, Philips, TCL, and Hisense. This integration will remove the need for an external device like Google Chromecast to access the Google TV platform, positioning YouTube to compete with other digital streaming platforms like Hulu and Roku.

With the expansion of the Connected TV (CTV) inventory, media buyers looking to extend their reach to living room viewers must incorporate Google TV and YouTube TV into their media plans. But aren’t Google TV and YouTube TV ads the same?

YouTube TV and Google TV Ads Differences and Similarities

Regarding videos targeting viewers interested in streaming content, Google and YouTube TV ads cater to different audience behaviors and provide distinct advantages.

The advantage for marketers is that both Google and YouTube TV ads serve as valuable extensions for expanding the reach and awareness of their YouTube campaigns. Let’s flesh out the differences and similarities between Google TV and YouTube TV ads.

What is a Google TV Ad?

Google TV Ads are in-stream video advertisements shown on the Google TV platform, enabling integration with smart TVs and streaming devices. These ads are displayed within an aggregated interface alongside other streaming applications like Netflix, Hulu, Roku, Disney+, and various live streaming channels.

What is a YouTube TV Ad?

YouTube TV ads are part of YouTube’s broader Google ecosystem and are available on its subscription-based live TV streaming service. With over 100 channels, YouTube TV includes the YouTube app, major networks, and cable channels, and provides a mix of skippable and non-skippable ad formats. 

YouTube TV and Google TV Ads Similarities

1. Setup in Google Ads

Media buyers can set up both Google and YouTube TV ads on the Google Ads platform. This integration allows advertisers to create, monitor, and optimize their campaigns from a single interface, streamlining the advertising process and providing a unified reporting system for tracking video ad metrics.

2. Media Buyers Cannot Guarantee Specific Channel Placement

Advertisers cannot guarantee that their ads will appear on specific channels. Both platforms operate on a broader network level, where ads are distributed across various channels based on targeting parameters and auction outcomes. This approach ensures broad reach but limits control over specific placements.

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Further Reading

Excluding Video and Channel Placements in YouTube Campaigns

When you run ads on Connected TV using Google Ads Manager, gaining visibility into ad placements can be challenging. Fortunately, for YouTube video ads, you have control over exclusions, allowing you to prevent ads from appearing on channels like Kids’ content or other categories that may not align with your brand’s values or goals.

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3. Auction-Based Buying

Both Google and YouTube TV ads are bought through an auction-based system. Advertisers bid for ad placements, and the highest bidders win the slots. This system is designed to maximize the efficiency of ad spending, allowing advertisers to reach their target audiences while maintaining budget control.

4. Support for Traditional and Vertical Video Creatives

Both platforms support traditional horizontal video creatives as well as vertical video formats, offering advertisers the flexibility to tailor videos for diverse viewing experiences and maximize engagement across devices.

YouTube Shorts ad creatives are especially gaining popularity among CTV viewers, making it another reason why running Connected TV ads using the YouTube platform can effectively expand audience reach.

5. Measurable Performance

The performance of both YouTube and Google CTV Ads is measurable through detailed network reporting. Advertisers can track key metrics such as impressions, views, view-through rates, and clicks. This data-driven approach allows for continuous campaign optimization and pacing.

Download our YouTube CTV Case Study

Discover how a leading quick-service restaurant chain maximized YouTube’s Skippable TrueView In-Stream ads and CTV. With an Always-On strategy and dynamic creative rotations, Strike Social used advanced data science tools for daily optimizations, targeting CTV audiences with precision.

Download full case study here

YouTube TV and Google TV Ads Differences

1. Ad Cost Models

Media buyers can only purchase Google TV Ads on a CPM (Cost Per Thousand Impressions) basis. This model charges advertisers based on the number of impressions their ads receive, making it ideal for brand awareness campaigns where reach is a priority.

On the other hand, running Connected TV ads using YouTube TV offers both CPM and CPV (Cost per view) bases. The CPV model charges advertisers only when viewers watch their ads, providing a cost-effective option for performance-driven campaigns focused on viewer engagement.

2. Campaign Accessibility

Google TV Ads are available in Video Reach Campaigns, which include Efficient Reach and Non-Skippable Reach sub-campaigns. These campaigns are designed to maximize reach by ensuring ads are shown to a broad audience, utilizing non-skippable formats to guarantee full ad views.

YouTube TV Ads are accessible through various campaign types, including Video View Campaigns. These campaigns focus on reach and leverage viewing and engagement metrics, such as longer watch time and ad retention.

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Further Reading

10 Essential Insights from YouTube Video Reach Campaign Data

Our analysis of Strike Social’s U.S. campaign data using VCR to maximize impressions offers valuable insights into Video Reach Campaign performance. With an insider’s look into our team’s data interpretations, campaign strategies, and success metrics, here’s what our 2024 YouTube data reveals about optimizing Video Reach Campaigns.

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3. Ad Formats

YouTube TV Ad offers marketers a variety of ad formats, including skippable and non-skippable ads and longer ad lengths. This variety allows advertisers to tailor their campaigns based on specific goals and viewer preferences. While Google TV ad currently supports two ad formats:

How To Setup Google TV Ads?

Setting up Google TV Ads involves several steps, from creating a Google Ads account to launching your targeted campaign.

Here’s a step-by-step guide to help you through the process:

Step 1: Create a Google Ads Account

• You’ll need to create an account if you don’t already have one. Visit Google Ads and sign up. If you already have an account, log in.

Step 2: Set Up a New Campaign

• Start a New Campaign:
  • In your Google Ads dashboard, click the + button to start a new campaign.
  • Select “New campaign.”

• Choose Your Campaign Goal:
  • Select a goal that aligns with your advertising objectives. For Google TV Ads, the objective type should be “Awareness and Consideration” or “Create a campaign without a goal’s guidance”
  • Select Campaign Type: Choose the “Video” campaign type. Google TV Ads are part of the video ad format.

• Configure Campaign Settings:
  • Campaign Sub-Type: Select either “Efficient Reach” or “Non-Skippable In-Stream” to maximize the reach on Google TV.

• Network Settings:
  • The “YouTube videos” option is already pre-selected. Tick the “Google TV” option. You may remove the “Video partners on the Google Display Network” to increase the possibility of your video ads appearing on YouTube and Google TV. For device setup, unselect all the devices except for “Connected TV”
• Budget and Bidding:
  • Set your daily budget and bidding strategy. For Google TV ads, you typically bid on a CPM (Cost Per Thousand Impressions) basis.
• Choose Your Ad Formats:
  • Select the ad formats you want to use. Google TV supports 15-second non-skippable in-stream ads and 6-second bumper ads.
• Proceed with Audience Definition, Creative Details, and Review and Launch Your Campaign:
  • Review Settings: Double-check all your campaign settings, targeting options, and ad formats.
  • Launch Campaign: Once everything is set, click “Create Campaign” to launch your Google TV ad campaign.

Expand YouTube Ad Awareness Campaign Reach to TV Viewers

Integrating Google TV ads into your YouTube awareness campaign strategy significantly enhances your ability to reach and engage audiences across multiple devices, including smart TVs, streaming devices like Chromecast, and mobile devices. Google TV ads leverage Google’s new expanded advertising ecosystem, enabling precise targeting based on demographics, interests, and behaviors, ensuring your ads reach the most relevant audiences.

This integration allows seamless management within the Google Ads platform, providing a unified interface for creating, monitoring, and optimizing your campaigns. Additionally, comprehensive reporting tools offer valuable insights into performance metrics, helping you fine-tune your strategy for better ROI.

Google TV ads are primarily non-skippable, guaranteeing full message delivery, which is particularly effective for brand awareness campaigns. In contrast, YouTube ads offer skippable and non-skippable formats, providing flexibility based on campaign goals.

Combining both platforms allows you to mix ad formats to maximize viewer engagement and manage ad spending more efficiently by utilizing CPM and CPV models. This combined approach leverages the strengths of Google TV’s live TV shows and YouTube’s User-Generated Content (UGCs), ensuring your brand message reaches the right people at the right time across various devices, ultimately enhancing the overall effectiveness of your advertising strategy.

The post How to Set Up Google TV Ads for Your YouTube Campaigns, Expanding Connected TV Reach appeared first on Strike Social.

Did you know advertising on YouTube Connected TV (CTV) can lead to a 28% reduced CPM? The excitement around CTV is undeniably growing, but this doesn’t spell the end for linear TV advertising. Linear TV still commands a 48% share of ad spend when compared to CTV, social video, and online video combined.

However, this share is gradually declining. This raises an important question for media buying agencies: What path should they take? Should media buyers continue to specialize in linear TV advertising, or will media buying teams merge as CTV becomes a dominant force in digital marketing?

Are Advertisers Leaving Linear TV Behind and Moving to CTV?

Recent reports show a significant shift in advertising trends, with 63% of U.S. marketers leading their 2024 upfront buys with CTV advertising, compared to only 36% with linear TV. Additionally, 95% of advertisers plan to maintain or increase their ad spend in programmatic media buying for CTV ads in 2024. This shift is driven by several compelling reasons:

Flexibility in Ad Length and Format

Digital TV advertising platforms like Google and YouTube TV offer media buyers flexibility in ad length and format. For example, bumper ads are only 6 seconds long, perfect for brief brand messages that don’t disrupt the viewer’s experience. If a longer narrative is needed, ads can run up to 60 seconds.

Best practices for YouTube CTV ad lengths

Explore the YouTube TV ad formats

Cost Efficiency and Targeting

Linear TV ad buying is based on ratings or estimated viewership. For instance, securing an ad spot during a prime-time show like a sporting event or the evening news often requires paying a fixed or higher price in bulk.

Rather than competing for ad spots during live sports coverage on linear TV, we focused on engaging the same sports audiences on YouTube. This improved cost efficiency significantly: a 13% increase in CPM for Non-Skippable ads and a 40% reduction in CPV for the brand’s Skippable ads.

Sports audiences for an HVAC brand? Here’s how we did it

Real-Time Adjustments

When advertising on linear TV channels, advertisers typically agree to specific stipulations concerning the placement and duration of their advertisements. The schedule is generally fixed, and adjustments like moving to a different time slot or show require prior notification and approval. 

In contrast, advertising on Connected TV platforms such as YouTube and Google TV offers greater flexibility to media buyers. They can modify bids and schedules in real-time to optimize the performance and efficiency of video ads. This agility, enabled by performance data, allows for a more responsive and effective advertising strategy.

Knowing these advantages for media buyers, advocating for a complete shift toward Connected TV ads is tempting. However, we must emphasize the enduring relevance of linear TV advertising, and thus, should not be abandoned:

Synergistic Impact

• When digital advertising is complemented with TV advertisements, purchase intent experiences a 15% boost. In today’s market, digital and TV advertising complement each other, offering brands seeking promotion an effective strategy for achieving desired results.

• eMarketer’s report indicates that the average time spent on TV remains comparable to that spent on digital video advertising. This suggests that both linear TV and digital advertising remain powerful strategies. Combined, these strategies are superior to relying solely on a single advertising approach.

Check out our case study with a Quick-Service Restaurant (QSR) brand, where we achieved a 96% Video Completion Rate through a combined strategy. Further, we utilized CTV advertising due to its proven effectiveness as a medium, resulting in a 25% increase in efficiency.

High View-Through Rates

• Ads on linear TV channels consistently attain a high view-through rate (VTR) of over 90%, primarily because they do not have a skippable feature, unlike digital TV ad formats like YouTube TV.

• However, it’s worth noting that a significant portion, approximately 40% of the audience, frequently uses a second screen while watching TV. This presents an opportunity to leverage the advantages of digital advertising, especially on Connected TV.

• By capitalizing on CTV’s capabilities, advertisers can reach the same audience that engages with linear TV ads while offering interactive and personalized experiences.

Can YouTube CTV convert ad viewers to customers?

Political Advertising Trends

• In the 2022 United States elections, digital political advertising was predicted to play a significant role, but traditional channels such as linear and connected TV advertising ultimately captured the majority of ad spend, accounting for over 50%.

• Looking ahead to 2024, forecasts indicate that linear and CTV ads will continue to dominate most political advertising spending, overshadowing social media platforms. While programmatic media buying is expected to grow, traditional advertising through linear TV remains a powerful force in political campaigns.

How will political advertising pan out in 2024?

Given your newfound knowledge, what is your next course of action? While linear TV advertising will always have a place in the media landscape, are media buying agencies ready to embrace the hybrid advertising model that combines traditional and digital strategies?

Here’s our verdict:
Train your team specializing in linear TV advertising in digital TV advertising skills to keep them up to date. Embracing Connected TV, Google TV, YouTube TV, and other digital TV platforms broaden their opportunities beyond a single media buying strategy. This transformation increases their flexibility and empowers them with expanded capabilities, making them well-equipped to navigate traditional and digital advertising.

Why Media Buying Teams Should Focus on Learning Both Linear and Connected TV Advertising

We’ve emphasized it and’ll do so again: linear TV advertising remains prevalent. However, media buying agencies must also recognize the growing influence of digital advertising. Therefore, we affirm that as linear TV and connected TV solidify their roles as cornerstones of TV advertising strategies, your media buying teams should integrate both traditional and digital advertising expertise to maximize client outcomes:

Omnichannel marketing strategies are increasingly favored among marketers for their diverse approach across multiple platforms. Along with CTV, here are other preferred mediums by advertisers when placing ads on various platforms:

• social media (86%)
• display advertising (78%)
• mobile video (77%)
• desktop video (67%)
• linear TV (54%)

While we previously mentioned linear TV’s impressive view-through rates, 57% of media buyers affirm that Connected TV ads are more effective in driving website traffic and sales conversions. Furthermore, YouTube CTV ads exhibit a 14% higher view-through rate than mobile devices, suggesting a combination of linear and connected TV as an effective advertising strategy.

One compelling feature of CTV ads, particularly on YouTube TV, is the “Send to phone” option. This clickable button allows viewers to send the ad to their mobile devices, enabling them to engage further, visit the advertiser’s website, or purchase directly from their phones. This feature enhances the user experience and provides a convenient way for viewers to interact with CTV ads and take immediate action.

The steady decline of linear TV usage is becoming increasingly evident, albeit gradual. In 2023, viewership of traditional broadcast platforms reached an all-time low of just 49.6%, signifying a significant shift in audience behavior.

This decline coincided with the rise of digital TV advertising, as evidenced by the number of connected TV users. This trend will continue and intensify through 2025, indicating a fundamental change in how audiences consume television content.

Media buying teams now face the challenge of converting these shifting audiences into CTV ad viewers and potential consumers. If digital TV advertising is uncharted territory for your team, Strike Social is here to help.

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Through successful historical insights and cutting-edge technology, Strike Social delivers enterprise-level solutions tailored to enhance campaign performance on YouTube and Connected TV. Our strategies emphasize scalability and precise audience targeting, ensuring brands achieve heightened efficiency with reduced costs.

Explore our case studies to discover the diverse strategies we implement to achieve the results brands desire:

Complete Guide to Facebook Advertising in 2025

Complete Guide to YouTube Advertising in 2025

QSR YouTube Case Study

HVAC Case Study – US Video Views Campaign on YouTube

HVAC Case Study – YouTube Audience Targeting for Canada Campaigns

Growing Your Customer Base with YouTube CTV Advertising

While mobile advertising remains relevant, adapting new formats like YouTube Connected TV (CTV) is important for broadening your brand’s reach. After all, having a diverse advertising strategy with multiple channels only enhances your chances of retaining and attracting new customers. Understanding the behavior of YouTube Connected TV audiences and determining effective strategies to convert viewers into consumers can be challenging. Yet, it presents significant opportunities for further exploration and potential growth.

Partnering with a dedicated social media advertising agency can provide valuable guidance and support. Our experienced team can help you develop a YouTube CTV advertising strategy that aligns with your other digital advertising efforts. We offer a personalized demo of our technology, specifically designed to assist you in achieving greater success with CTV advertising. Reach out to our team and take that step towards smarter advertising.

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Expand your expertise. Browse Strike Social’s blogs on CTV here:

YouTube Case Study: Reaching High-Intent Audiences with CTV Advertising

Looking to Optimize Your CTV Spend? Here’s Why You Need a YouTube CTV Advertising Agency

How Do CTV Advertising Rates Compare to Mobile and Desktop Ads?

The post Will the Convergence of Linear and Connected TV Merge Media Buying Team? appeared first on Strike Social.

While consumers watch their favorite content, YouTube ads give viewers a unique and meaningful advertising experience. YouTube Connected TV ads are a marketers’ solution when threading the changing landscape in streaming media advertising.

YouTube CTV Ads: Drive Results 

“YouTube’s spends don’t just deliver, they scale,” said Allan Thygesen, president, Americas, Google. During this digital media shift, YouTube offers products and solutions that can connect brands to their target audience with a better advertising experience than linear. 

The recent Media Mix Model Meta-Analysis commissioned by Google with Nielsen shows that the average YouTube Effectiveness index for TV and Other digital was 224. YouTube CTV delivers 3.1x more efficiency than the average linear TV Effectiveness index with only 73. YouTube described Effectiveness as total incremental sales per 1000 impressions.

From what our data show so far, H1 2022 YouTube campaigns on Connected TV have been the most cost-efficient. For YouTube Trueview Campaigns optimized for more reach, Connected TV CPM is 6% more inexpensive than mobile while and produced a 3% higher Video Completion Rate. 

At the same time, CTV devices have generated more views than the cost of a skippable TrueView in-stream YouTube campaign. Connected-TV CPV for YouTube ads is 3% and 7% lower than mobile and desktop, respectively.

Related: YouTube Makes Ads on Connected TV More Shoppable

Accessibility to CTV Co-Viewing Reports

Google describes co-viewing as multiple people watching YouTube on a Connected TV (CTV) device and seeing an ad simultaneously. This effort scales Impression and Reach for YouTube CTV ad campaigns. Even though co-viewing existed long before video streaming, digital advertisers have waited for CTV metrics to measure all the viewers who have seen an ad on a single TV Screen.

Nielsen’s recent announcement stated that media buyers would be able to achieve a precise, person-level viewership, including co-viewing across different Smart TV original equipment manufacturers (OEM) and connected tv devices. This feature has enhanced Nielsen Digital Ads Ratings (DAR) by deduplicating YouTube inventory across different device platforms. 

Deduplication is one of the many solutions to address CTV fragmentation. With this, media buyers can better analyze YouTube CTV Ad performance, eliminating wastage of advertising funds by displaying the campaign to the wrong set of audiences. 

Related: The Effect of Co-Viewing: Marketers’ Convincing Power on Kids and Parents

2022 Upfront and YouTube Creators

Now that the world of linear and digital TV is becoming one, YouTube is making an impact by becoming the top choice for content creators and advertisers for a great streaming experience. 

YouTube is the Mainstream – first time joining the Upfront, YouTube took the stage by showcasing its top content creators: 2021 highest-earning YouTube content creator MrBeast, Former NASA and Apple engineer Mark Rober, Tech Geek Marquess Brownlee, and singer-rapper Lizzo. 

The large TV screens are still in the spotlight of US households. According to a Nielsen report, 135 million US YouTube viewers are sitting in front of their Connected TVs. The demographic ranges from as young as 2+ years old watching kids-themed YouTube channels to 55+ years old listening to the latest news. 

YouTube YTD’s growth in streaming share surpassed Amazon Prime and closed the gap against Netflix. As the power of streaming platforms increases, YouTube and the creators continue to evolve and adapt to the consumers viewing trends. Making YouTube the solution to the ever-growing digital viewership.

A great example is the YouTube sensation MrBeast. It has 96.6 million followers, with 40 to 255 million video views per upload. The top-rated YouTube channel surpassed Disney Plus subscribers in the US and Canada (44.4 million), HBO and HBO max subscribers in the US (48.6 million), and Paramount (40 million global subscribers.) 

Related: Formula 1 Season: Advertisers Should Steer Their Attention on YouTube Connected TV Ads

YouTube expands possibilities for advertisers in Connected TV

Due to the rise of digital viewership, YouTube CTV tools keep up with the CTV cadence. It helps pave the way for advertisers to give viewers a more enjoyable advertising experience on a bigger screen. 

With the average time spent on digital viewership on track to surpass time spent on Linear TV, advertisers remain ahead of the curve simply because ad money follows the consumers’ direction.

Statista reported 247 million YouTube viewers engaged with the popular video streaming platform in Q1 of 2022. Most YouTube viewers spend time on CTV learning new skills with how-to videos, keeping up with the latest pop culture trends, or simply having a good laugh with a roommate.

Now that viewers engage more with the on-demand video content, YouTube is becoming a solution for advertisers. With all the new CTV digital advertising capabilities that YouTube CTV offers,  there are more reasons to move ad dollars to Connected TV ads as digital viewership is here to stay. 

The post After Upfronts, YouTube CTV Should Be Top of Mind appeared first on Strike Social.

Driving Customer Conversions with YouTube Connected TV Ads

The increasing popularity of CTV means that advertisers and media buyers face the pressing task of converting Connected TV ad viewers into frontline customers. Given the prevalence of high view-through rates on YouTube Connected TV ads, media buyers can capitalize on this opportunity to move audiences further along the marketing funnel.

Breaking Down the Numbers for Connected TV Ads Using YouTube

With YouTube Connected TV present in just 39.3 million US households by 2022, its immediate dominance compared to other YouTube ad placements is quite surprising.

One of the initial adopters of Connected TV advertising includes major TV manufacturers like Samsung and LG, along with streaming services such as Roku, Amazon, and Apple. YouTube TV swiftly joined the trend, experimenting with longer advertising breaks on Connected TV.

Soon, over half of viewers exposed to CTV ads using YouTube experienced extended viewing sessions, lasting 29% longer, before encountering the next ad break. 

This serves as additional evidence that an ad will always garner attention if shown to the right viewers, regardless of its placement.

To illustrate how YouTube CTV ads outperform the charts, we analyzed our YouTube ads’ device placements in Q1 2024. Our findings revealed that CTV had the highest view rates and lowest costs during this period:

Regarding impressions and views, YouTube Connected TV is competing closely with mobile devices in terms of market share. This trend is supported by the anticipated rise in ad spending for Connected TV advertising, which is expected to reach $30.10 billion in 2024, marking a 22% increase from 2023.

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Further Reading

What Are the CTV Advertising Rates and Benchmarks?

Explore insights from our recent campaigns that integrated YouTube TV and Google TV ads. This resource offers detailed benchmarks for CTV advertising rates, including average CPM, CPV, and viewability metrics.

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How Advertisers Can Shift YouTube CTV Viewers and Turn Them To Paying Customers

Now that you’ve seen the impact of YouTube CTV ads in capturing audiences’ attention and promoting brand awareness, it’s time to capitalize on this information and put it to work for your brand. 

The ultimate goal is to guide your audience from the marketing funnel to the sales funnel, encouraging them to make purchases, schedule appointments, or take actions that align with your business objectives. Here are the strategies to effectively convert YouTube CTV ad viewers into leads and customers:

Analyzing Consumer Behavior to Understand Their Next Steps

It is widely acknowledged that ads on linear TV channels often appear seemingly unrelated to the content being aired. Take, for example, the juxtaposition of a sports betting advertisement during a medical drama on cable TV.

The ad’s relevance to the show is secondary to the allure of the prime advertising spot with its large viewership. Consequently, numerous advertisers vie for this coveted space, and the highest bidder secures the opportunity to showcase their product or service.

Given the precise targeting capabilities of YouTube Connected TV ads in contrast to traditional linear TV ads, Connected TV viewers have expressed overwhelming positive sentiments. These viewers of Connected TV ads using YouTube find them more relatable, inspiring audiences to engage further with the products or services they see. Armed with this data, the challenge is guiding them to the next phase.

Maximize the Ability to Target Diverse Audiences

While connected TV ads may primarily focus on households and individuals staying at home, other numerous audience targeting strategies can be explored. YouTube’s targeting capabilities have expanded beyond demographics to contextual targeting, location targeting, and more:

• Utilize YouTube remarketing: By linking your brand’s YouTube channel to Google Ads, you can use valuable data from audiences who have viewed and interacted with your videos, regardless of whether they were organic or promoted. 
  
  This allows your ads to be strategically positioned in front of highly engaged audiences watching YouTube Connected TV ads, creating a more natural advertising experience.

• Build your funnel from awareness to consideration to conversion: Utilizing Google TV and YouTube TV ads is a fantastic way to increase your brand’s visibility and kickstart your marketing funnel. This strategy allows you to target individuals who have viewed your connected TV (CTV) ads or visited your website through those ads. This effectively moves them up the marketing funnel, leading to greater engagement and potential conversion into leads or sales.
  
  Moreover, by employing Video Action Campaigns, you can continue to engage and nurture individuals who have already expressed interest in your brand. These campaigns can guide them toward consideration or conversion-focused ads. This approach moves them further along the marketing funnel, encouraging engagement and leading them to become potential leads or valued customers within your sales database.

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Further Reading

• LinkedIn

Transitioning Your Video Action Campaigns to Demand Gen

Starting March 2025, Video Action Campaigns (VAC) will be phased out, making it crucial to learn how to transition your current VAC campaigns to Demand Gen. This new approach captures emerging demand by integrating the most effective aspects of VAC with enhanced capabilities. See how Strike Social can assist you in this process.

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• Take Your Audiences through a Journey: The average US adult spends 1 hour and 51 minutes daily on CTV devices, so media buyers must capitalize on this screen time to lead viewers through a journey.
  
  Our Q1 2024 YouTube report shows that shorter YouTube ads (15 seconds or less) generate the highest view rates. Ads that run between 16 and 30 seconds come second. While longer ads (60 seconds or more) may have a slightly lower view rate, they offer an excellent opportunity to tell a compelling story about your product or service, resulting in a higher retention rate.

Let Strike Social be your guide when venturing into YouTube Connected TV advertising. Through advanced machine-learning analysis of years of audience data, we create customized media plans that maximize your budget with enhanced efficiency.

Experience how we elevate your CTV ads on YouTube by emphasizing scalability and precise audience targeting to ensure your ads reach the right viewers.

But don’t just take our word for it. See our latest YouTube CTV case study to witness our diverse strategies to deliver the results brands crave:

Download our 2024 YouTube CTV Ads Case Study

In this case study, discover how precise budget optimization and targeting enabled the successful delivery of over 90% of impressions through YouTube TV and YouTube CTV placements. The cost-effectiveness of these placements played a crucial role in lowering the overall campaign CPM, resulting in substantial savings.

Download the report here

Become a Powerhouse for Linear and Connected TV Advertising in 2024

As you balance linear and Connected TV advertising in 2024, the focus isn’t on overshadowing the other but on maximizing the strengths. After all, the interplay between linear and connected TV is not a zero-sum game. It’s about skillfully guiding your team from linear TV media buying to an expanded horizon of digital media buying. Rather than rendering their skills obsolete, this transition can be a transformative advantage. By leveraging their expertise and applying it to CTV ads using YouTube, your team can evolve and thrive in a constantly evolving media environment.

Let Strike Social be your partner in exploring digital and CTV advertising. Simply prepare your ads, and we’ll manage the activation and campaign to ensure results and cost-efficiency that only a world-renowned media buying team can achieve. Request a personalized walkthrough with one of our esteemed sales representatives today and see where our expertise in ad campaign management can take your brand.

The post YouTube Connected TV Ads Converting Viewers to Customers appeared first on Strike Social.