YouTube case study Archives - Strike Social

YouTube Case Study: Capturing Mother’s Day Shoppers Through Hyper-Targeted CTV Campaigns

strikesocial — Mon, 05 May 2025 13:54:46 +0000

Client Objective

Ahead of Mother’s Day, a national home furnishings retailer sought to build brand awareness and drive store traffic by turning high-intent audiences into shoppers across 200+ key local markets. To succeed during one of retail’s most competitive seasons, they needed a strategy that could scale efficiently while maintaining tight cost control.

By partnering with Strike Social, the brand maximized results by launching a YouTube CTV-first campaign—an approach focused on using Connected TV placements, hyper-local targeting, and performance-driven optimizations.

This case study showcases how a precise, CTV-first YouTube approach can drive better awareness outcomes for retail brands during high-stakes promotional windows.

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Campaign Outcome

Strike Social’s ability to combine localized targeting, platform-specific strategy, and creative messaging ensured that the retailer’s Mother’s Day campaign reached the right shoppers at the right time.

$0.016

47% lower than the $0.030 guaranteed CPV

195%

Exceeded guaranteed view goals

78%

Video completion rate post-25% view point

Turning Local CTV Audiences into Engaged Shoppers

Granular DMA Targeting: Customized zip code-level targeting allowed the campaign to prioritize specific DMAs and ensure ads were served to relevant and engaged local audiences.

CTV-First Bidding Strategy: Allocated 81% of total spend to Connected TV, enhancing viewer retention and minimizing skip rates.

Balanced Distribution Across Segments: Budgets were evenly paced across demographics, geos, and audience segments to stabilize CPV and maximize reach.

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YouTube CTV Case Study: Driving Engagement and Lowering CPV for a Statewide Safety Initiative

strikesocial — Wed, 30 Apr 2025 16:57:00 +0000

Client Objective

During St. Patrick’s Day, a state government agency needed to deliver critical safety messaging to high-risk drivers, particularly males aged 18-34, a group associated with increased alcohol-related incidents.

To maximize its reach, the agency partnered with Strike Social to run a digital-first YouTube Video View Campaign (VVC) alongside Connected TV (CTV) placements, effectively capturing the audience’s attention and driving engagement.

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Campaign Outcome

By leveraging YouTube and CTV’s capabilities, the campaign successfully engaged high-risk audiences while achieving cost savings and maximizing ad retention. With Strike Social’s expertise in YouTube CTV advertising, the campaign effectively delivered its message.

50%

Achieved CPV (cost-per-view) efficiency

67%

Video ad completions from CTV placements

12%

Achieved CPV efficiency from Connected TV

Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads

CTV as a Primary Awareness Driver: The larger screen experience resulted in 67% of video completions, reducing skip rates and improving engagement.

Geo-Specific Targeting: Focused on high-risk regions leading up to St. Patrick’s Day, increasing message relevance and engagement.

Optimized Placement & Budget Allocation: By investing 63% of the budget into CTV, the campaign leveraged the most cost-effective platform for driving awareness and action.

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YouTube Case Study: Promoting Local Tourism with Skippable Ad Campaigns

strikesocial — Tue, 22 Apr 2025 11:23:18 +0000

Client Objective

A local tourism board aimed to drive more in-state and regional visits by spotlighting its city’s renowned Bourbon experience. With limited internal resources, they partnered with Strike Social to execute a cost-effective YouTube campaign that could scale quickly and hit aggressive visibility goals.

The strategy: Launch a targeted skippable ads campaign, with tailored messaging and budget segmentation across multiple regional markets, and optimize performance in real time to maximize both reach and cost efficiency.

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Campaign Outcome

Through Strike Social’s hands-on optimization and regional segmentation strategy, the campaign surpassed view guarantees and outperformed CPV targets, delivering strong results across every key performance metric.

31%

Achieved CPV efficiency compared to guaranteed cost

150%

Views delivered vs. guaranteed outcome

$0.017

Average CPV achieved vs. $0.025 benchmark

Advancing Regional Tourism with YouTube Skippable Ad Strategies

Tailored Regional Targeting: Segmented budgets and creatives ensured messaging resonated with each local market.

Continuous Campaign Management: Over 3,100 optimizations were executed during the campaign, allowing Strike Social’s team to maintain cost control while continuously improving delivery and engagement.

Internal Team Efficiency: Strike Social’s scalable campaign workflow allowed the internal team to support expanded reach without adding overhead.

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YouTube Case Study: Demand Gen Engages Affluent Audiences in Key Local Markets

strikesocial — Fri, 11 Apr 2025 08:18:54 +0000

Client Objective

A financial services provider set out to promote a new banking solution through an always-on YouTube Demand Gen campaign.

Focused on affluent professionals in key New York and New Jersey areas, the campaign aimed to generate traffic to a dedicated service landing page while maintaining efficiency across CPC and CTR metrics.

This case study shows how enabling pure mobile device targeting and Demand Gen tap into the affluent audience on YouTube.

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Campaign Outcome

Strike Social’s strategy combined hyper-local geo-targeting, interest-based content alignment, and mobile-first delivery to maximize results. By focusing on the right placements and audiences, the campaign exceeded its performance goals while maintaining tight control over cost.

50%

Achieved Margin

111%

Campaign Clicks Over Delivery

3.3%

Link Click from High-Intent Audiences

Enhancing Demand Gen Efficiency with Adaptive Targeting

Audience-Custom Audience Layering: Targeting combined household income overlays with curated financial content audiences to reach viewers most likely to engage with personalized financial services.

Hyper-Focused Interest Targeting Strategy: To supplement income-based targeting, content, and interest categories were selected based on business, entrepreneurship, and finance—reaching audiences associated with professional growth and wealth-building behaviors.

Mobile-Only Optimization: With 99% of spend on mobile, the campaign excluded Connected TV to align with scroll behavior and increase action-driven engagement.

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YouTube Case Study: Boosting Holiday Baking Engagement with Targeted Video Ads

strikesocial — Mon, 07 Apr 2025 08:09:38 +0000

Client Objective

During the holiday season, home baking surges in popularity, making it the perfect time for brands to capture audience attention.

A leading baking brand partnered with Strike Social to enhance visibility and inspire home bakers through a highly targeted YouTube ad campaign. By implementing a gender-segmented strategy, the campaign maximized engagement while optimizing ad spend efficiency.

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Campaign Outcome

Through precise ad segmentation and real-time optimizations, the campaign successfully drove awareness and engagement while achieving significant cost savings. With Strike Social’s expertise, the baking brand maximized its holiday advertising impact, reinforcing the value of audience-first strategies in YouTube campaigns.

46%

Overall savings vs. campaign budget

21M+

Total ad impressions and views generated

74%

Video completion rate for YouTube Skippable ads

Achieving High Retention and Efficiency on YouTube Holiday Campaigns

Granular Audience Segmentation: Gender-specific targeting ensured messaging resonated with the right audience, with female viewers driving 66% of total ad engagement.

Multi-Format Efficiency: Combining Bumper and Skippable ads optimized cost efficiency—Bumper ads boosted quick brand recall, while Skippable ads maintained a 74% retention rate.

Real-Time Optimizations: Daily budget adjustments maximized holiday ad spend, reducing waste and capitalizing on peak engagement periods for higher retention and cost-effective reach.

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YouTube Case Study: Enhancing Vaccine Education with Video Reach Ads

strikesocial — Thu, 03 Apr 2025 10:08:21 +0000

Client Objective

The New Jersey Department of Health (NJDOH) partnered with Strike Social to launch a YouTube Video Reach Campaign designed to educate at-risk communities through CTV-optimized messaging.

By focusing on high-retention, non-skippable ad formats, the campaign successfully improved message recall and audience engagement.

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Campaign Outcome

With real-time data insights and CTV-optimized content, Strike Social supported NJDOH in driving engagement with public health awareness ads on YouTube. The campaign’s strategic execution delivered high retention and cost efficiency while amplifying message impact.

3M+

Total ad impressions delivered

53%

Achieved CPM (cost-per-mille) efficiency

75%

Completed ad views served on CTV

Using YouTube Ads to Strengthen Public Health Awareness

CTV Non-Skippable Formats for Stronger Retention: The campaign utilized YouTube’s non-skippable ad placements on CTV to create an immersive and uninterrupted viewing experience, leading to higher retention rates and improved brand recall.

Precision Audience Targeting: Spanish-language ads performed better when served to Spanish-speaking viewers, achieving a 75.17% video completion rate on CTV.

Localized Messaging: Geo-targeted strategies helped deliver over 3 million impressions, ensuring the campaign resonated with communities most at risk of vaccine hesitancy.

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YouTube Case Study: Raising Auto Theft Awareness with Targeted Video Ads

strikesocial — Wed, 02 Apr 2025 10:00:48 +0000

Client Objective

Auto thefts in New Jersey have been on the rise, with Hyundai and Kia vehicles becoming prime targets due to security vulnerabilities and viral social media trends. In response, the NJ Attorney General’s Office of the Insurance Fraud Prosecutor (OIFP) launched a highly targeted YouTube awareness campaign.

The OIFP partnered with Strike Social to design a data-driven initiative aimed at educating at-risk car owners and providing them with crucial theft prevention solutions.

By utilizing YouTube’s advanced geo-targeting capabilities, the campaign focused on delivering safety updates directly to Hyundai and Kia owners in high-risk areas to ensure that the right audience received the message at the right time while optimizing ad spending for maximum efficiency.

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Campaign Outcome

Through precise ad delivery and strategic optimizations, the campaign effectively raised awareness while maintaining cost efficiency. With Strike Social’s expertise in audience targeting and real-time adjustments, the NJ Attorney General’s Office successfully reached and educated a broader audience on security measures.

33%

Achieved CPV (cost-per-view) efficiency

7.6%

Total views generated, exceeding the target by 145%

40%

Ad views served on CTV, enhancing engagement and retention

Demonstrating the Strength of YouTube Ads in Driving Awareness

Brand Lift Study Insights: A study measuring campaign effectiveness found that 15-second YouTube creatives achieved a 98% hook rate and a 63% view rate, outperforming other ad formats.

Real-Time Campaign Adjustments: Ongoing analysis identified the highest-performing placements, keywords, and demographics, driving cost efficiency and relevance.

Hyper-Local Targeting: A highly focused approach ensured the campaign exceeded its view goal while directing traffic to the website for additional safety resources.

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YouTube Case Study: Driving Ticket Sales Through Demand Gen Ad Strategy

strikesocial — Mon, 31 Mar 2025 14:31:51 +0000

Client Objective

A film distributor launched a precision-driven YouTube Demand Gen campaign to boost ticket sales for a theatrical release. The goal was to reach high-intent moviegoers at scale while maintaining cost efficiency and platform relevance.

Through strategic audience targeting and mobile-first placements, the campaign delivered cinematic video creatives that guided viewers from trailer engagement to ticket purchase.

This case study reveals how our Demand Gen strategy helped the client capture attention, cut CPC costs, and drive box office results across key U.S. markets.

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Campaign Outcome

Strike Social’s data-driven approach to YouTube Demand Gen delivered cost-efficient performance and strong user engagement. The campaign successfully turned YouTube movie trailer interest into ticket sales with advanced targeting and mobile optimization.

43%

Achieved CPC Efficiency

7.6%

Highest Achieved Campaign CTR

40%

Lower CPC on YouTube Placements

Efficient Traffic Campaign Performance with Demand Gen Optimization

Audience-Based Media Planning: Targeting inclusion and exclusion lists helped the campaign reach moviegoers most likely to engage and convert.

Leverage on High-Impact Creatives: A mix of 15- and 30-second video formats, native video asset for YouTube Shorts placement.

Real-Time Optimization: Daily performance monitoring enabled budget reallocations toward top-performing placements, improving CPC and CTR outcomes.

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YouTube Audience Targeting Case Study: Achieving 77% Lower Costs For Driving Foot Traffic In-store

strikesocial — Fri, 18 Oct 2024 13:20:40 +0000

A leading family entertainment brand wanted to drive foot traffic and reservations for its Party and Play package. To enhance its social media advertising effort, the brand partnered with Strike Social to utilize YouTube ads, effectively reaching targeted audiences and converting online engagement into in-store foot traffic. Strike Social designed a campaign that used precise YouTube ad audience targeting and optimized ad placements to ensure every ad reached the suitable viewer at the right time.

7.8x

ROAS achieved through precise targeting and optimization

51,000+

Store visits generated from the campaign

$1,025,000+

In-store visit revenue

Download a copy of our YouTube audience targeting case study

The Power of YouTube Ads Location Targeting

One key component contributing to the campaign’s success was the strategic implementation of YouTube’s ad location targeting feature. For performance marketers, merely reaching a broad audience is insufficient—timing and contextual relevance are critical.

Location targeting empowers brands to deliver ads to viewers based on their geographic proximity, enhancing relevance and increasing the likelihood of fulfilling consumer needs. This approach is particularly effective for driving foot traffic to physical stores, as it aligns ad delivery with potential consumers’ immediate contexts.

When viewers see a targeted ad alongside information about the nearest local store, converting from online viewer to in-store visitor becomes seamless. This strategy makes location-based ads especially effective for businesses with a physical presence, as they help drive foot traffic to stores by offering a clear next step—finding the nearest location and visiting it.

Beyond enhancing relevance, YouTube narrows the audience to those most likely to visit a nearby store, reducing wasted impressions and improving overall ROI.

Further Reading

Optimizing your YouTube Ad Targeting for Maximum Engagement

To optimize your YouTube video ad campaigns, consider segmenting your audience by factors such as device, location, and interests. Understanding and utilizing these targeting options can help you connect with audiences who are more likely to engage and convert, leading to better campaign performance.

YouTube State Targeting, DMA, and Zip Code Targeting Offers Precision at Every Level

YouTube offers additional layers of precision with different levels of location targeting. Each approach allows advertisers to refine their ad delivery based on geographic granularity.

State Targeting

State targeting enables advertisers to deliver ads to users within a specific state, allowing campaigns to be more regionally focused and suited to different geo preferences, events, and promotions. State targeting tailors ad messaging to a broader audience.

Designated Market Area (DMA) Targeting

DMA targeting goes a step further, focusing on specific media markets within a state or region. A DMA is a group of cities, counties, or regions that share the same media outlets, providing advertisers with a highly focused area to target. For instance, locations in a busy metropolitan DMA like New York or Los Angeles may require a more aggressive ad strategy than less populated areas.

Zip Code Level Targeting

For the maximum specificity approach, zip code-level targeting allows businesses to deliver ads to users within specific postal areas. This hyper-localized strategy benefits brands aiming to increase foot traffic to brick-and-mortar locations. This method amplifies campaign effectiveness and ROI by minimizing ad waste and closely aligning advertising efforts with audience proximity and intent.

Mastering Zip Code Targeting with Data-Driven Precision

By narrowing the focus to the most relevant areas around each store location, Strike Social prioritizes that ads are seen by the consumers most likely to convert—those in immediate proximity to the stores. This hyper-local targeting strategy was vital in driving foot traffic and converting YouTube ad views into in-store visits.

Integration of Strike Social’s proprietary tool anchored in machine learning allowed the team to refine the delivery of YouTube ads in real time. Whether adjusting bidding strategies or honing in on which zip codes produced the best results, this helped achieve a 77% reduction in cost per store visit, with close to 8x ROAS.

Ready to Drive Foot Traffic and Boost Your YouTube Ads ROI?

This YouTube ads case study exemplifies how a data-centric, optimized approach can boost brand visibility and drive foot traffic for brand and performance marketers with brick-and-mortar stores. Strike Social’s mastery of YouTube ads location targeting and integration of Strike Social’s SWAS tool sets campaigns apart, offering a powerful solution for businesses looking to connect digital ads with in-store actions.

Ready to see how our expertise in YouTube ads can deliver results for your brand? Request a demo today and discover how Strike Social’s innovative solutions can elevate your next campaign, drive in-store visits, and maximize your return on ad spend.

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2024 CTV Case Study: Industrial Service Brand

strikesocial — Thu, 12 Sep 2024 14:00:19 +0000

CTV Case Study: Industrial Service Brand Achieves 13% Cost Efficiency with Connected TV Placements

In this CTV case study, a leading national industrial services brand aimed to drive efficiencies in its ongoing brand awareness campaign. Strike Social achieved a 13% cost efficiency improvement over guaranteed rates by leveraging YouTube’s Connected TV inventory through auction. Utilizing a data-driven proprietary tool, the team closely monitored the campaign and made precise bidding adjustments to optimize performance at every stage.

>90%

Targeted Connected TV impressions acquired

With precise budget optimization and targeting, over 90% of impressions were successfully delivered via YouTube TV and YouTube CTV placements.

13%

Lower than guaranteed CPM for the campaign

The cost-effectiveness of Connected TV placements contributed significantly in reducing the overall campaign CPM, delivering significant savings.

9000+

Optimizations to deliver maximum CTV impressions

Utilizing Strike’s ad tech and our media buyers’ knowledge, we optimized bids to balance performance and cost, consistently delivering results at the lowest spend.

Download a copy of our 2024 CTV case study

Expanding Reach and Managing Costs with YouTube CTV Ads

The industrial service brand—well-known for its plumbing and home improvement services—set out to increase brand awareness while maximizing cost-efficiency over a 6-month campaign. Although a national leader in its field, the brand sought to broaden its digital reach by targeting YouTube app users and YouTube TV audiences through In-Stream Non-Skippable ads.

A key challenge for the brand was the campaign’s overlap with peak retail seasons such as Mother’s Day, Prime Day, and the 4th of July, which typically cause higher ad costs. To address this, Strike Social saw an opportunity in Connected TV to reach audiences in their homes. The team worked closely with the brand to broaden its advertising strategy to include YouTube TV and YouTube CTV ads, successfully managing costs throughout the busy ad season.

Throughout Q2 and Q3, as political ad spending increased, Strike Social helped maintain competitive CTV advertising rates, achieving overall CPM efficiency across all placements.

Campaign Strategy and Execution

To maximize brand recognition and recall, Strike Social employed In-Stream Non-Skippable campaigns, which allowed us to utilize various placements that YouTube can reach, such as YouTube app users on mobile, desktop, tablets, and YouTube CTV.

The campaign budget was strategically allocated to both the YouTube app and YouTube CTV placements to capitalize on the brand’s target geo-location—one of the most populous regions in the U.S. and home to a substantial Connected TV user base.

Given the brand’s focus on home services, the campaign employed audience targeting aligned with home improvement, sewer and plumbing services, and home renovation segments. Through continuous optimizations, we delivered over 600,000 impressions to YouTube TV viewers. Notably, 50% of the CTV ad impressions were concentrated on entertainment and sports channels on YouTube TV. Utilizing insights from our proprietary tool, we refined the targeting to reach viewers most likely interested in the brand’s offerings based on their viewing habits and household needs.

As a result, the campaign delivered an 11% improvement in CTV CPM cost-efficiency (vs. mobile placements) while achieving a 13% total cost-efficiency for the entire campaign. These strong results underscores the effectiveness of CTV in both reaching the target audience and driving down overall advertising costs.

Although YouTube TV advertising is relatively new, this case study illustrates how adeptly integrating them into digital marketing strategies can yield favorable results.

With Strike Social’s expertise and technology, brands can steer through the political ad spending season and the major 2024 holidays, maximizing the potential of CTV placements to achieve substantial cost savings.

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YouTube Case Study: Boosting Resident Pass Sales with Video Ads

strikesocial — Tue, 21 May 2024 16:55:47 +0000

Client Objective

A well-known public aquarium in the U.S. sought to increase its annual Resident Pass sales by reaching local audiences and neighboring states through digital advertising.

Partnering with Strike Social, the campaign utilized YouTube Video Action Campaigns (now Demand Gen) to drive direct ticket purchases with a mobile-first approach, resulting in strong audience engagement and a high return on ad spend.

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Campaign Outcome

Strike Social executed a high-performing YouTube Video Action Campaign (Demand Gen) by applying data-driven insights and agile media strategies, resulting in strong ticket sales. Our approach optimized targeting and creative elements to maximize conversions and campaign efficiency.

3.6x

ROAS achieved, exceeding expected return on ad spend

35%

Achieved CPC (cost-per-click) efficiency vs. target

73%

Total conversions generated from short-form YouTube VAC ads

Driving Conversions with Mobile-Optimized Video Ads

Daily Performance Monitoring: Agile decision-making and ongoing bid optimizations ensured peak performance.

Creative Strategy & Ad Formats: A timely creative swap doubled conversion rates, with short-feed ads contributing to 15% lower costs and 73% of total conversions.

Advanced Audience Segmentation: Data-driven refinements enhanced reach and maximized conversion potential.

Learn more about Strike Social

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Download the YouTube Video Action Campaign (Demand Gen) Case Study

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YouTube Case Study: Livestream Viewership with Video Action Campaigns

strikesocial — Fri, 17 May 2024 11:45:27 +0000

Client Objective

When one of the tech industry’s top brands set out to livestream its flagship creativity conference, it turned to Strike Social to power its YouTube strategy.

With just two weeks to build momentum and a tight event timeline, the goal was clear: generate hype, drive real-time viewership, and focus on turning viewers into subscribers for long-term audience growth.

To meet the moment, Strike Social deployed dynamic YouTube Video Action Campaigns (VAC) using YouTube Shorts, high-performing creative teasers, and real-time bidding strategies tailored to professional creator audiences.

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Campaign Outcome

With Strike Social’s advanced application of YouTube VAC and livestream strategies, the campaign achieved measurable success across core KPIs—delivering increased viewership, higher click-through rates, and sustained subscriber growth.

70K+

Total livestream views during the 10-hour event

811K+

Total campaign clicks from high-intent audiences

315K+

YouTube subscribers reached through the campaign

Turning Viewers into Subscribers with YouTube Video Action Campaigns

Agile Creative Execution: 25+ creatives rolled out in phases, informed by viewership peaks and performance signals.

Shorts for Hype, VACs for Action: Short-form content was used to generate excitement pre-event, while in-stream and in-feed Video Action formats drove clicks and views during the livestream.

Dynamic Livestream Support: Campaigns were actively monitored and adjusted in the moment to maximize view-through rates and audience retention.

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HVAC Case Study – YouTube Audience Targeting for Canada Campaigns

strikesocial — Fri, 19 Apr 2024 11:15:08 +0000

11 Million

Completed
Video Views

This HVAC YouTube ad case study demonstrates the power of precise audience targeting and compelling content.

81%

Video View
Completion Rate

Due to the high level of YouTube ad targeting, the campaigns achieved a high video completion rate. It indicates content relevance with strong viewer engagement.

51%

Sports-Centric Audiences Targeting

Despite the 4:5 ratio of sports-focused vs. branded audience, this YouTube ad campaign effectively reached a more engaged sports fan base.

Request for a copy of our HVAC – Canada Market case study

YouTube’s massive inventory has enabled it to capture millions of viewers with different audience targeting options for advertisers. To expand its market influence and strengthen customer engagement within Canada, an HVAC brand employed strategic audience targeting to optimize both extensive reach and engaged views. Together with granular audience targeting, the perfect balance of running YouTube Instream Non-Skippable and Video View Campaign drove both reach and views to target audiences.

This strategy involved delivering stories that resonated with local communities, such as highlighting how our HVAC solutions can withstand Toronto’s harsh winters or Vancouver’s damp climate. Recognizing the distinct pulse of each locale meant allocating budgets and targeting strategies that spoke to these communities and showed genuine attachment through our client’s well-crafted creatives.

HVAC Campaign Strategy and Execution

Focusing on Custom Intent audiences, the campaign tapped into Canada’s appetite for sports, mirroring the nation’s pulse. Simultaneously, it didn’t shy away from spotlighting sustainability through Custom Affinity audiences, echoing the brands’ eco-conscious narrative.

Geo-targeting was the campaign’s compass, guiding the message to regions ripe with HVAC demand and high YouTube activity. The team did not practice a set-it-and-forget-it campaign; it was a dynamic, living strategy that evolved in real time, maximizing efficiency and engagement at every turn.

13% increase in CPM efficiency for Non-Skippable ads and a 40% reduction in CPV for Skippable ads, surpassing Strike’s guaranteed rates. A campaign that produced savings and strengthened the brand’s presence across Canada.

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HVAC Case Study – US Video Views Campaign on YouTube

strikesocial — Fri, 19 Apr 2024 11:14:38 +0000

Boost Brand Visibility with YouTube Video Views Campaign Even During Marketers’ Peak Season

5.3M

Total Video Views

This Q4 HVAC awareness campaign surpassed the expected ad video view, showcasing the efficacy of the YouTube Video Views Campaign.

43%

YouTube Shorts
Views Distribution

YouTube Shorts gathered a significant portion of the total ad views, aligning with the growth of short-form content viewers.

59%

Better Than
Guaranteed Rate

The campaign outcome exceeded expectations, indicating a highly successful HVAC marketing effort during the holiday advertising peak season.

Request for a copy of our HVAC – US Market case study

Thanksgiving week is one of the busiest shopping periods for consumers and marketers in the United States. During this time, an HVAC company set out to elevate its brand visibility and boost consumer engagement through a meticulously crafted media plan. The challenge was to stand out amidst a deluge of seasonal marketing and achieve this cost-effectively in the face of fierce competition in the auction.

A critical aspect of the strategy was targeting In-Market audiences, particularly sports content viewers renowned for their brand loyalty and high engagement potential.

This approach underpinned the campaign’s success, facilitating a direct connection with an audience likely to resonate with the HVAC company’s message.

YouTube Ad Success Stories

Learn how brands achieve better results with Strike Social’s AI-powered strategies.

YouTube VVC Strategy and Execution

This YouTube HVAC case study shows how advertisers can utilize Video View Campaign ad format and Non-Skippable ads to cater to different audience behaviors and preferences. VVC, powered by YouTube’s AI, offered adaptability across various formats, including skippable in-stream, in-feed, and Shorts, ensuring broad reach.

Conversely, YouTube Non-Skippable ads guarantee that the brand’s complete narrative reaches the audience—an essential strategy for sustained message delivery.

The HVAC company’s Q4 campaign serves as a blueprint for effectively leveraging YouTube ad formats. It emphasizes the need for adaptive strategies, precise audience targeting, and comprehensive device engagement to stay ahead of the competition even during the peak holiday season.

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QSR YouTube Case Study

strikesocial — Tue, 23 Jan 2024 08:52:08 +0000

Connected TV and YouTube Ads: A Recipe for Quick-Service Restaurant (QSR) Paid Social Success

28%

Reduction in CPM

The campaign achieved a lower cost per thousand impressions, making the advertising budget more efficient.

25%

Increase in Efficiency

Compared to mobile devices, Connected TV proved to be a more effective medium.

96%

Video Completion Rate (VCR) on CTV

The high VCR on Connected TV indicates strong viewer engagement and content resonance.

Request for a copy of our Quick-Serve Restaurant case study here

In a strategic move to amplify brand awareness across over 50+ branches in the United States, a leading QSR (Quick-Service Restaurant) chain harnessed the power of YouTube’s Skippable TrueView In-Stream ads and Connected TV. The campaign targeted a diverse audience with varying weekly budgets and Limited Time Offers (LTOs).

Driven by an Always-On approach and dynamic creative rotations, Strike Social leveraged data science tools for daily optimization.

This meticulous YouTube ads strategy reached the most cost-effective and relevant targets, focusing on Connected TV viewers.

YouTube Ad Success Stories

Learn how Strike Social’s AI-driven optimization transforms YouTube ad campaigns.

Campaign Strategy and Execution

The QSR chain utilized YouTube ad formats that included skippable TrueView In-Stream ads, known for engaging viewers while giving them the option to skip.

This format, combined with Connected TV, on-time campaign setup, and weekly swaps, ensured high engagement levels and effective reach.

The campaign’s success highlights the achievement of brand awareness at a minimal cost through targeting specific devices, timely swaps, and real-time optimizations.

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YouTube case study Archives - Strike Social

YouTube Case Study: Capturing Mother’s Day Shoppers Through Hyper-Targeted CTV Campaigns

Client Objective

Campaign Outcome

$0.016

47% lower than the $0.030 guaranteed CPV

195%

Exceeded guaranteed view goals

78%

Video completion rate post-25% view point

Turning Local CTV Audiences into Engaged Shoppers

Download the YouTube Mother’s Day Local Awareness Case Study

YouTube CTV Case Study: Driving Engagement and Lowering CPV for a Statewide Safety Initiative

Client Objective

Campaign Outcome

50%

Achieved CPV (cost-per-view) efficiency

67%

Video ad completions from CTV placements

12%

Achieved CPV efficiency from Connected TV

Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads

Download the YouTube CTV Case Study

YouTube Case Study: Promoting Local Tourism with Skippable Ad Campaigns

Client Objective

Campaign Outcome

31%

Achieved CPV efficiency compared to guaranteed cost

150%

Views delivered vs. guaranteed outcome

$0.017

Average CPV achieved vs. $0.025 benchmark

Advancing Regional Tourism with YouTube Skippable Ad Strategies

Download the YouTube Local Tourism Case Study

YouTube Case Study: Demand Gen Engages Affluent Audiences in Key Local Markets

Client Objective

Campaign Outcome

50%

Achieved Margin

111%

Campaign Clicks Over Delivery

3.3%

Link Click from High-Intent Audiences

Enhancing Demand Gen Efficiency with Adaptive Targeting

Download the YouTube Demand Gen Case Study

YouTube Case Study: Boosting Holiday Baking Engagement with Targeted Video Ads

Client Objective

Campaign Outcome

46%

Overall savings vs. campaign budget

21M+

Total ad impressions and views generated

74%

Video completion rate for YouTube Skippable ads

Achieving High Retention and Efficiency on YouTube Holiday Campaigns

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YouTube Case Study: Enhancing Vaccine Education with Video Reach Ads

Client Objective

Campaign Outcome

3M+

Total ad impressions delivered

53%

Achieved CPM (cost-per-mille) efficiency

75%

Completed ad views served on CTV

Using YouTube Ads to Strengthen Public Health Awareness

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YouTube Case Study: Raising Auto Theft Awareness with Targeted Video Ads

Client Objective

Campaign Outcome

33%

Achieved CPV (cost-per-view) efficiency

7.6%

Total views generated, exceeding the target by 145%

40%

Ad views served on CTV, enhancing engagement and retention

Demonstrating the Strength of YouTube Ads in Driving Awareness

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YouTube Case Study: Driving Ticket Sales Through Demand Gen Ad Strategy

Client Objective

Completed
Video Views

Video View
Completion Rate