60%

Overall campaign savings achieved

69%

Overall view rate surpassing internal benchmarks

71%

Ad viewability on Connected TV placements

YouTube CTV Ads as a Key Tool for Responsible Gambling Awareness

• CTV-First Strategy: By allocating 77% of the budget to CTV, the campaign secured a 69% View Rate, 17 points higher than initial targets.

• Precision Targeting Around Key Sporting Events: To maximize message relevance, ads were scheduled to run during peak gambling periods, such as March Madness and Fantasy Baseball season.

• Expert Compliance & Platform Whitelisting: The campaign adhered to strict platform policies, ensuring zero downtime and uninterrupted ad delivery to promote responsible gambling resources.

$0.016

47% lower than the $0.030 guaranteed CPV

195%

Exceeded guaranteed view goals

78%

Video completion rate post-25% view point

Turning Local CTV Audiences into Engaged Shoppers

• Granular DMA Targeting: Customized zip code-level targeting allowed the campaign to prioritize specific DMAs and ensure ads were served to relevant and engaged local audiences.

• CTV-First Bidding Strategy: Allocated 81% of total spend to Connected TV, enhancing viewer retention and minimizing skip rates.

• Balanced Distribution Across Segments: Budgets were evenly paced across demographics, geos, and audience segments to stabilize CPV and maximize reach.

50%

Achieved CPV (cost-per-view) efficiency

67%

Video ad completions from CTV placements

12%

Achieved CPV efficiency from Connected TV

Promoting Driving Safety Awareness Through Targeted YouTube CTV Ads

• CTV as a Primary Awareness Driver: The larger screen experience resulted in 67% of video completions, reducing skip rates and improving engagement.

• Geo-Specific Targeting: Focused on high-risk regions leading up to St. Patrick’s Day, increasing message relevance and engagement.

• Optimized Placement & Budget Allocation: By investing 63% of the budget into CTV, the campaign leveraged the most cost-effective platform for driving awareness and action.

31%

Achieved CPV efficiency compared to guaranteed cost

150%

Views delivered vs. guaranteed outcome

$0.017

Average CPV achieved vs. $0.025 benchmark

Advancing Regional Tourism with YouTube Skippable Ad Strategies

• Tailored Regional Targeting: Segmented budgets and creatives ensured messaging resonated with each local market.

• Continuous Campaign Management: Over 3,100 optimizations were executed during the campaign, allowing Strike Social’s team to maintain cost control while continuously improving delivery and engagement.

• Internal Team Efficiency: Strike Social’s scalable campaign workflow allowed the internal team to support expanded reach without adding overhead.

50%

Achieved Margin

111%

Campaign Clicks Over Delivery

3.3%

Link Click from High-Intent Audiences

Enhancing Demand Gen Efficiency with Adaptive Targeting

• Audience-Custom Audience Layering: Targeting combined household income overlays with curated financial content audiences to reach viewers most likely to engage with personalized financial services.

• Hyper-Focused Interest Targeting Strategy: To supplement income-based targeting, content, and interest categories were selected based on business, entrepreneurship, and finance—reaching audiences associated with professional growth and wealth-building behaviors.

• Mobile-Only Optimization: With 99% of spend on mobile, the campaign excluded Connected TV to align with scroll behavior and increase action-driven engagement.

46%

Overall savings vs. campaign budget

21M+

Total ad impressions and views generated

74%

Video completion rate for YouTube Skippable ads

Achieving High Retention and Efficiency on YouTube Holiday Campaigns

• Granular Audience Segmentation: Gender-specific targeting ensured messaging resonated with the right audience, with female viewers driving 66% of total ad engagement.

• Multi-Format Efficiency: Combining Bumper and Skippable ads optimized cost efficiency—Bumper ads boosted quick brand recall, while Skippable ads maintained a 74% retention rate.

• Real-Time Optimizations: Daily budget adjustments maximized holiday ad spend, reducing waste and capitalizing on peak engagement periods for higher retention and cost-effective reach.

43%

Achieved CPC Efficiency

7.6%

Highest Achieved Campaign CTR

40%

Lower CPC on YouTube Placements

Efficient Traffic Campaign Performance with Demand Gen Optimization

• Audience-Based Media Planning: Targeting inclusion and exclusion lists helped the campaign reach moviegoers most likely to engage and convert.

• Leverage on High-Impact Creatives: A mix of 15- and 30-second video formats, native video asset for YouTube Shorts placement.

• Real-Time Optimization: Daily performance monitoring enabled budget reallocations toward top-performing placements, improving CPC and CTR outcomes.

13%

Achieved lower CPM vs. guaranteed benchmark

115%

Impressions delivered exceeded the target

14%

Efficiency achieved on ads served on YouTube TV

How YouTube CTV Placements Drove Efficient Reach

• Localized Targeting for Service Relevance: Strike Social leveraged zip-level exclusions and household-level targeting to ensure the campaign only served impressions within the brand’s coverage zones. Audience segments included homeowners, household income segments, and home services interest categories.

• High-Performing CTV Placements: Over 90% of ad delivery was dedicated to Connected TV devices. The campaign reached YouTube app users across mobile, desktop, tablet, and CTV, with more than 600,000 impressions delivered specifically to YouTube TV. Notably, 50% of these CTV impressions were concentrated in high-performing verticals like entertainment and sports.

• Data-Driven Performance Monitoring: Using Strike Social’s proprietary ad tech, the team executed over 9,000 optimizations throughout the campaign. Bid pacing, audience segments, and platform placements were continuously adjusted to keep CPMs low. These real-time adjustments helped achieve a total 13% CPM efficiency and sustained performance even as political ad spending surged.

3.6x

ROAS achieved, exceeding expected return on ad spend

35%

Achieved CPC (cost-per-click) efficiency vs. target

73%

Total conversions generated from short-form YouTube VAC ads

Driving Conversions with Mobile-Optimized Video Ads

• Daily Performance Monitoring: Agile decision-making and ongoing bid optimizations ensured peak performance.

• Creative Strategy & Ad Formats: A timely creative swap doubled conversion rates, with short-feed ads contributing to 15% lower costs and 73% of total conversions.

• Advanced Audience Segmentation: Data-driven refinements enhanced reach and maximized conversion potential.