Rest assured, TikTok advertising doesn’t have to resemble a game of chance. By mastering the art of crafting TikTok ads that meet approval standards, you can embark on campaign journeys with confidence and ease, ensuring a smooth passage through the ad review process

Getting Your Ads Approved: Exploring the TikTok Ad Review Process

How long does it take for TikTok to review an ad? Generally, most ads are reviewed within 24 hours, swiftly determining whether your content will grace the users’ screens. This rapid feedback loop offers both promise and potential. However, securing approval is only part of the equation; comprehending the grounds for rejection is equally crucial. Familiarizing yourself with the frequent reasons for TikTok ad rejection can empower you to sidestep these common obstacles. This knowledge fosters a proactive approach, shielding your campaigns from potential setbacks.

Nevertheless, adhering to the guidelines doesn’t guarantee success; you might still encounter rejections. This guide provides insights into the TikTok ad review process, shedding light on potential rejection reasons and outlining effective appeal strategies. It transcends mere process comprehension, steering you towards adept strategic planning.

• How the TikTok Ad Review Process Unfolds
• Are Your Ads in Sync with the TikTok Ad Review Checklist?
• Steps on How to Get TikTok Ads Approved
• The Blueprint for Effective TikTok Advertising

How the TikTok Ad Review Process Unfolds

The journey of a successful TikTok ad campaign begins long before you hit the “Launch” button. Familiarizing yourself with the ad review process is a prerequisite to orchestrating a successful TikTok ad campaign. This mastery paves the way for seamless ad launches and elevates your proficiency in executing effective TikTok advertising strategies.

Let’s take a closer look at how this process works:

Submission to the TikTok ads manager

Once you have submitted your ads to the platform, you momentarily step back, allowing the TikTok machinery to take over. This stage marks the initiation of the meticulous TikTok ad review process. The submitted content undergoes a stringent evaluation to ensure it aligns with the platform’s policies and guidelines. During this phase, every element of your ad, from the visuals to the textual content, is scrutinized to foster a user-friendly and compliant advertising environment.

Industry Entry Review

This phase involves categorizing businesses to determine their eligibility for advertising on TikTok. Categories include “Prohibited,” “Restricted,” and “Allowed,” each with its own set of guidelines:

• Prohibited: Not allowed across all countries and regions
• Restricted: Granted permission in certain countries or regions, under specific conditions (e.g., certification, age targeting, etc.)
• Allowed: Unrestricted across all regions (Subject to Ad Review process)

Note: TikTok’s industry entry guidelines vary based on regions and locations.

Ad Creative Review

At this stage, your video ad undergoes further evaluation:

• Video content review
  • This involves verifying your ad’s suitability for the audience and alignment with TikTok’s advertising guidelines.
• Landing page assessment:
  • If your video ad clears the initial creative review, attention turns to the landing page linked to your ad. This landing page must also adhere to the TikTok ad requirements.
  • Your landing page must not feature prohibited products or services, regardless of the promotions in your TikTok ad. The actual offers on the landing page must match any product discount claims made in the ad.

At this stage, your video ad undergoes further evaluation, including a video content review to verify your ad’s suitability for the audience and alignment with TikTok’s advertising guidelines. Shortly after successfully passing these evaluations, you can proceed to the next step, which is to add audio to video. Landing page assessment comes next, ensuring that your landing page adheres to TikTok’s ad requirements.

If your ads successfully pass through these evaluations, your campaigns should be ready for viewing shortly.

Are Your Ads in Sync with the TikTok Ad Review Checklist?

The moment of truth arrives: the ad verdict. If your ad gets the green light, keep reading for valuable insights. But should the unfortunate “rejected” notification come your way, you’ll be armed with the know-how to take appropriate action.

Now, let’s circle back to the TikTok Ad Review Checklist. Whether refining an existing ad or brainstorming new ad content, this checklist is your best guide. The following pointers should be on your radar to ensure a seamless TikTok ad review process:

• The language you use in your ad creative and copy must align with the approved language for your target location(s). For instance, your ad creative and copy must be in English (US) if your target audience is from the United States.

• Check that your ad creative, ad copy, and display name are free of any spelling errors.

• Your ads must not have any exaggerated, overstated, or deceptive claims. For example, avoid statements like “100% natural materials” or “get brighter skin in 3 days.”

• Steer clear of political, religious, or culturally sensitive material in your ad content.

• Avoid using copy or creative that encourages actions incompatible with the app’s features, such as advising users to swipe up for downloads.

• Utilize high-quality images and/or videos. Familiarize yourself with TikTok’s specific requirements for image requirements and video specifications.

• Brands appearing within your ad creative and the display name on your profile must be consistent with the content on your landing page.

• Ensure that the products or promotions emphasized in the ad creative match the featured landing page offerings.

• According to the TikTok ad creative guidelines, advertisers must optimize their landing pages for mobile viewing. It should display horizontally and vertically, with text and buttons easily readable.

• Moreover, the landing page connected to your ad should use HTTPS to safeguard users’ data. A secured website prevents potential third-party interception and maintains user data integrity.

• Refrain from incorporating unauthorized elements, including brands, hashtags, copyrighted media, and replicas. If you can use elements from another brand, upload the authorization documentation in the Business Verification section within Account Settings.

• Pay close attention to your video ad’s background audio (music or sound). Clarity and coherence are crucial, as audio is mandatory for video ads.

Overcoming Ad Rejection: Steps on How to Get TikTok Ads Approved

Your ability to request a re-review or appeal depends on your ad submission’s current status. Start by checking the status in TikTok Ads Manager, and assess whether the option to submit a request is available:

Source: TikTok for Business – TikTok Rewind: Ad Policy Training

TikTok Ad Appeal Process For Ad Group Rejections (Ad Creative Review Failed):

1. At the TikTok Ads Manager, go to Campaign.
2. Click on the Ad group with the status: Not delivering | Not approved.
3. Advertisers will notice the “suggestions for this ad group,” offering insights into the specific aspects of the Ad Creative Review guidelines not met. They should click ‘View more‘ for further details.
4. The Ad Review Details screen will appear. If required, revise your campaigns based on the ad review checklist. Alternatively, if you believe your ad creative aligns with the guidelines, click on Appeal. State the reason and include supporting materials for consideration. Afterwards, click Submit.

TikTok Ad Appeal Process For Qualification Needed or Expired:

1. From the TikTok Ads Manager, click on Tools, then Documents.
2. Click on Account Documents.
3. Select the appropriate Country/Region and Industry. A list of necessary documents appears based on their selection. Choose the relevant option and click Add. Upload the required documents and proceed to Verify.

However, there are instances when resubmission or appeal requests are not applicable, such as in these scenarios:

• Wrong Industry Entry
  • A “Business error” ad status indicates non-compliance with industry entry review guidelines. This error often arises when advertisers market products unrelated to their industry. For instance, a bag retailer promoting a gambling simulation app would fail this review due to an industry mismatch.”

• Edited For Review
  • There would be instances where the decision will trigger another run through the TikTok ad creative guidelines. The appeal process will remain inactive during this stage. At this point, you must wait for the status of your ad to be updated as it goes through another round of ad creative review.

The Blueprint for Effective TikTok Advertising

While facing ad rejections can be discouraging, it’s not a dead end. Various ad variants might better suit your branding, allowing you to explore alternative avenues. TikTok offers various ad formats to experiment with, potentially yielding more effective ways to promote your brand. You might discover that certain ad formats align more seamlessly with your ad specifications, leading to greater returns. Consider exploring these TikTok ad formats:

• TopView ads
• Infeed ads
• Hashtag challenge ads
• Branded effects ads
• News feed app ads
• Spark ads
• Carousel ads

Nevertheless, adhering to the TikTok ad policies remains a sound approach. Before submitting, cross-check your ads with the TikTok ad approval requirements. Following these guidelines leads you to a smoother journey through the TikTok ad review process. This sense of security can be reassuring as you launch your campaigns, knowing that your well-prepared strategy is well-aligned with TikTok’s criteria.

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The post Effortlessly Navigate the TikTok Ad Review Process and Launch Your Campaigns with Confidence appeared first on Strike Social.

Beyond analyzing the appropriate creative structure of a TikTok ad, an essential technical aspect of creating a TikTok ad is ensuring it adheres to the platform’s video length limits and falls within the boundaries of the TikTok Ad creative policies. Let this blog guide you on how to craft TikTok ad campaigns that are both compliant and effective.

Crafting Campaigns that Comply: Mastering TikTok Ad Creative Policies

During the era of the TikTok followers boosts, in early 2021, 1,829,219 TikTok ads were in the rejection pile. Moreover, this is due to these ads’ non-compliance with TikTok’s ad creative policies and guidelines. 

To avoid being shut down by the TikTok Compliant Team, advertisers must carefully consider the rules that govern which ads are permissible on TikTok and which aren’t. To maintain a consistent and professional appearance on the platform, adhering to TikTok ad branding requirements is crucial for every advertiser.

Failing to comply doesn’t just result in ad rejection—it can damage your brand’s reputation and credibility.

• What Are The Key Elements of TikTok’s Ad Creative Policies?
  • TikTok Ad Content Restrictions within Your Video Ad
  • TikTok Advertising Rules Outside Your Video Ad
• What Are The Consequences of Violating TikTok Advertising Policies on Ad Creatives?
• Let Your TikTok Ads Captivate Attention and Sidestep Rejection

What Are The Key Elements of TikTok’s Ad Creative Policies?

Regarding TikTok’s ad creative policies, there’s more to consider than just the content of your video ad. Let’s break down the essential elements that advertisers need to be aware of:

TikTok Ad Content Restrictions within Your Video Ad

While crafting your ad, you must familiarize yourself with TikTok ad call-to-action rules to ensure your audience is directed appropriately without violating any guidelines.

Prohibited and restricted content:

TikTok has a comprehensive list of businesses that are allowed and not allowed to advertise on the platform. Based on the line of business, you may not be able to advertise in the first place. In addition, the same rules apply to TikTok-sponsored content:

Ad format:

Aside from the images or videos you use in your ad, TikTok makes a point to check that the texts and targeting used align with TikTok ad compliance. Visual appeal is paramount in TikTok ads, but aligning with TikTok ad image guidelines is equally important to ensure your visuals are captivating and compliant.

Related article: A Guide To DMA Geo-targeting On Tiktok: Reaching Location-based Audience

TikTok Advertising Rules Outside Your Video Ad

TikTok’s policies extend beyond the video ad itself. The linked landing page must also be under TikTok ad design guidelines. If your advertisement includes any claims or endorsements, follow the TikTok ad disclaimer guidelines to maintain transparency and trustworthiness.

• Prohibited products or services, like gambling tools and certain weight loss products, must not appear on your landing page, regardless of what’s being promoted in your TikTok ad.

Suggestion: If you have other products on your website that fall under TikTok ad content restrictions, dedicate your landing page exclusively to the product you’re advertising on TikTok. This ensures compliance while allowing you to market your full range of products elsewhere on your site.

• Consistency between ad claims and landing page offers is crucial to avoid misleading users. For example, if you offer 50% off on your video ad, your landing page must not say 20% off. It must be consistent with your offer of 50% off on TikTok.

Suggestion: If you have distinct offers for different platforms (e.g., 50% off for TikTok users and 30% off for Instagram users), consider creating separate landing pages and checkout links for each promotion. Alternatively, employing platform-specific promo codes is a savvy way to maintain clarity and accuracy.

Related article: How does TikTok Uphold Brand Safety and Suitability for its Community and Advertisers?

What Are The Consequences of Violating TikTok Advertising Policies on Ad Creatives?

Before finalizing and submitting your ad for review, it’s best to go through the TikTok ad compliance checklist, ensuring every aspect of your advertisement meets the platform’s standards. 

• Rejected ads: The platform has a team of reviewers who carefully screen all ads as part of the TikTok ad approval process. It can be rejected if an ad violates the TikTok ad creative policies.
• Ad bans: If an advertiser repeatedly violates the TikTok ad design guidelines, their ads may be banned from the platform. This means that you may no longer be able to run ads on TikTok.
• Account suspension: If an advertiser violates TikTok’s policies seriously, their account may be suspended. This means that the advertiser cannot use TikTok, including running ads.

It’s worth noting that the TikTok Ad Review process might offer a lifeline for some rejected ads through the appeal avenue. Yet, envision how much smoother your campaign setup journey could be if you abide by the best practices for TikTok ad creatives and sidestep this strenuous process to gain swift approval.

Let Your TikTok Ads Captivate Attention and Sidestep Rejection

Grab attention and avoid rejection. Behind the scenes of this viral platform lies a rigorous evaluation process that every ad undergoes. Each ad that adheres to these policies becomes a catalyst for meaningful and impactful user interaction.

As you venture into TikTok advertising, remember that your ad’s success isn’t just about being seen; it’s about adhering to the platform policies to get your brand out there. Compliance with the TikTok ad creative policies charts the path to ad resonance, relevance, and lasting influence.

The post Get Familiar With TikTok Ad Creative Policies And Avoid Ads Rejection appeared first on Strike Social.

After encountering such setbacks, it’s essential to pinpoint the root cause. Is it the content, the visuals, or perhaps a subtle policy breach you overlooked? Are your ads truly TikTok-compatible?

Are Your Ads TikTok-Compatible? Untangle the Web of TikTok Advertising Guidelines for Industry Entry

By 2023, US TikTok ad revenues are projected to hit $6.83 billion, with an anticipated jump to $8.62 billion in 2024. But don’t let the numbers fool you – TikTok’s doors aren’t open to all. With a firm commitment to user protection, the TikTok industry entry ad policies select which businesses can fully or partially advertise.

The question is simple: Does your business make the cut? Let’s explore the criteria and discover the industries that fit into this rising ad platform.

• TikTok Advertising Guidelines And Categories: What You Need to Know
• TikTok Industry Entry Rules on Which Industries Can Advertise
  • What Do Industry Entry Ad Policies Mean for Your Business?
• Understanding the Essence of TikTok’s Industry Entry Ad Policies

TikTok Advertising Guidelines And Categories: What You Need to Know

TikTok has developed a comprehensive categorization system for product and service advertisements, ensuring a balanced and user-centric environment. These categories are broken down as follows:

Prohibited: Not allowed in all countries and all regions

In this category, certain products and services are deemed incompatible with TikTok ad policies for global and regional sectors. TikTok’s stance on user protection takes precedence here, maintaining a clear line against certain offerings that may conflict with their platform ethos.

Restricted: Allowed in some countries or regions on limited basis (e.g. certification, age targeting, etc.)

These ads are permitted in specific countries or regions, albeit with specific limitations in place. TikTok’s industry entry ad policies strike a balance by allowing certain video ads to select viewers under controlled circumstances.

Allowed: Allowed in all regions (Ad Review process still applies)

Here, products and services are permitted across all regions. However, even in this category, the TikTok ad approval process remains in effect. This guarantees that while the ad is acceptable, it still needs to pass the TikTok advertising guidelines.

Related article: Everything You Need to Know About TikTok Brand Safety and Suitability Tools

TikTok Industry Entry Rules on Which Industries Can Advertise

The restrictions on TikTok advertising guidelines vary, depending on the region. Let’s take a closer look at the restrictions applied in the North American region, specifically in the United States:

What Do Industry Entry Ad Policies Mean for Your Business?

If your line of business doesn’t classify as prohibited or restricted in TikTok’s advertising regulations, that’s a positive sign. However, it’s important to note that approval for your ads isn’t guaranteed. The TikTok advertising guidelines extend beyond these categories, going further into Ad Creatives policies and a meticulous Ad Review Process. Let’s peel back its layers here:

• TikTok Advertising Policies – Industry Entry: The discussed TikTok ad entry guidelines by industry provide clarity on eligible products and services for TikTok Ads. 

• TikTok Advertising Policies – Ad Creatives: While your business may not be in restricted categories, don’t overlook Ad Creatives policies. These determine what video ad content is allowed or not on the platform. Intellectual Property Infringement Rules for Ads are also looked into in this stage.

• Ad Review Process: Creating compliant TikTok ads is crucial to pass the ad review process. At this stage, the specific contents of your video ads are examined: captions, visuals, targeting, and more. Within 24 hours, you will be notified if your ads are approved or rejected. Accordingly, you can make changes to your ad or request for an appeal.

Understanding the Essence of TikTok’s Industry Entry Ad Policies

As you contemplate your business’s place within the TikTok ecosystem, remember: the essence of this ad platform lies not just in growth figures. The TikTok advertising guidelines fosters an environment where creativity thrives within well-defined bounds. 

Your business holds the potential to become a part of TikTok’s tapestry, threading its story into the vibrant narrative of the platform. As the digital era propels us forward, the significance of aligning your business with TikTok’s industry entry ad policies becomes clearer. This isn’t just about ticking boxes for TikTok ad compliance. It’s about forging a connection that allows your brand to resonate harmoniously within TikTok’s ever-evolving realm. 

The post Align with TikTok’s Advertising Guidelines for Industry Entry and Get Your Brand TikTok-Ready appeared first on Strike Social.