Beyond analyzing the appropriate creative structure of a TikTok ad, an essential technical aspect of creating a TikTok ad is ensuring it adheres to the platform’s video length limits and falls within the boundaries of the TikTok Ad creative policies. Let this blog guide you on how to craft TikTok ad campaigns that are both compliant and effective.

Crafting Campaigns that Comply: Mastering TikTok Ad Creative Policies

During the era of the TikTok followers boosts, in early 2021, 1,829,219 TikTok ads were in the rejection pile. Moreover, this is due to these ads’ non-compliance with TikTok’s ad creative policies and guidelines. 

To avoid being shut down by the TikTok Compliant Team, advertisers must carefully consider the rules that govern which ads are permissible on TikTok and which aren’t. To maintain a consistent and professional appearance on the platform, adhering to TikTok ad branding requirements is crucial for every advertiser.

Failing to comply doesn’t just result in ad rejection—it can damage your brand’s reputation and credibility.

• What Are The Key Elements of TikTok’s Ad Creative Policies?
  • TikTok Ad Content Restrictions within Your Video Ad
  • TikTok Advertising Rules Outside Your Video Ad
• What Are The Consequences of Violating TikTok Advertising Policies on Ad Creatives?
• Let Your TikTok Ads Captivate Attention and Sidestep Rejection

What Are The Key Elements of TikTok’s Ad Creative Policies?

Regarding TikTok’s ad creative policies, there’s more to consider than just the content of your video ad. Let’s break down the essential elements that advertisers need to be aware of:

TikTok Ad Content Restrictions within Your Video Ad

While crafting your ad, you must familiarize yourself with TikTok ad call-to-action rules to ensure your audience is directed appropriately without violating any guidelines.

Prohibited and restricted content:

TikTok has a comprehensive list of businesses that are allowed and not allowed to advertise on the platform. Based on the line of business, you may not be able to advertise in the first place. In addition, the same rules apply to TikTok-sponsored content:

Ad format:

Aside from the images or videos you use in your ad, TikTok makes a point to check that the texts and targeting used align with TikTok ad compliance. Visual appeal is paramount in TikTok ads, but aligning with TikTok ad image guidelines is equally important to ensure your visuals are captivating and compliant.

Related article: A Guide To DMA Geo-targeting On Tiktok: Reaching Location-based Audience

TikTok Advertising Rules Outside Your Video Ad

TikTok’s policies extend beyond the video ad itself. The linked landing page must also be under TikTok ad design guidelines. If your advertisement includes any claims or endorsements, follow the TikTok ad disclaimer guidelines to maintain transparency and trustworthiness.

• Prohibited products or services, like gambling tools and certain weight loss products, must not appear on your landing page, regardless of what’s being promoted in your TikTok ad.

Suggestion: If you have other products on your website that fall under TikTok ad content restrictions, dedicate your landing page exclusively to the product you’re advertising on TikTok. This ensures compliance while allowing you to market your full range of products elsewhere on your site.

• Consistency between ad claims and landing page offers is crucial to avoid misleading users. For example, if you offer 50% off on your video ad, your landing page must not say 20% off. It must be consistent with your offer of 50% off on TikTok.

Suggestion: If you have distinct offers for different platforms (e.g., 50% off for TikTok users and 30% off for Instagram users), consider creating separate landing pages and checkout links for each promotion. Alternatively, employing platform-specific promo codes is a savvy way to maintain clarity and accuracy.

Related article: How does TikTok Uphold Brand Safety and Suitability for its Community and Advertisers?

What Are The Consequences of Violating TikTok Advertising Policies on Ad Creatives?

Before finalizing and submitting your ad for review, it’s best to go through the TikTok ad compliance checklist, ensuring every aspect of your advertisement meets the platform’s standards. 

• Rejected ads: The platform has a team of reviewers who carefully screen all ads as part of the TikTok ad approval process. It can be rejected if an ad violates the TikTok ad creative policies.
• Ad bans: If an advertiser repeatedly violates the TikTok ad design guidelines, their ads may be banned from the platform. This means that you may no longer be able to run ads on TikTok.
• Account suspension: If an advertiser violates TikTok’s policies seriously, their account may be suspended. This means that the advertiser cannot use TikTok, including running ads.

It’s worth noting that the TikTok Ad Review process might offer a lifeline for some rejected ads through the appeal avenue. Yet, envision how much smoother your campaign setup journey could be if you abide by the best practices for TikTok ad creatives and sidestep this strenuous process to gain swift approval.

Let Your TikTok Ads Captivate Attention and Sidestep Rejection

Grab attention and avoid rejection. Behind the scenes of this viral platform lies a rigorous evaluation process that every ad undergoes. Each ad that adheres to these policies becomes a catalyst for meaningful and impactful user interaction.

As you venture into TikTok advertising, remember that your ad’s success isn’t just about being seen; it’s about adhering to the platform policies to get your brand out there. Compliance with the TikTok ad creative policies charts the path to ad resonance, relevance, and lasting influence.

The post Get Familiar With TikTok Ad Creative Policies And Avoid Ads Rejection appeared first on Strike Social.

After encountering such setbacks, it’s essential to pinpoint the root cause. Is it the content, the visuals, or perhaps a subtle policy breach you overlooked? Are your ads truly TikTok-compatible?

Are Your Ads TikTok-Compatible? Untangle the Web of TikTok Advertising Guidelines for Industry Entry

By 2023, US TikTok ad revenues are projected to hit $6.83 billion, with an anticipated jump to $8.62 billion in 2024. But don’t let the numbers fool you – TikTok’s doors aren’t open to all. With a firm commitment to user protection, the TikTok industry entry ad policies select which businesses can fully or partially advertise.

The question is simple: Does your business make the cut? Let’s explore the criteria and discover the industries that fit into this rising ad platform.

• TikTok Advertising Guidelines And Categories: What You Need to Know
• TikTok Industry Entry Rules on Which Industries Can Advertise
  • What Do Industry Entry Ad Policies Mean for Your Business?
• Understanding the Essence of TikTok’s Industry Entry Ad Policies

TikTok Advertising Guidelines And Categories: What You Need to Know

TikTok has developed a comprehensive categorization system for product and service advertisements, ensuring a balanced and user-centric environment. These categories are broken down as follows:

Prohibited: Not allowed in all countries and all regions

In this category, certain products and services are deemed incompatible with TikTok ad policies for global and regional sectors. TikTok’s stance on user protection takes precedence here, maintaining a clear line against certain offerings that may conflict with their platform ethos.

Restricted: Allowed in some countries or regions on limited basis (e.g. certification, age targeting, etc.)

These ads are permitted in specific countries or regions, albeit with specific limitations in place. TikTok’s industry entry ad policies strike a balance by allowing certain video ads to select viewers under controlled circumstances.

Allowed: Allowed in all regions (Ad Review process still applies)

Here, products and services are permitted across all regions. However, even in this category, the TikTok ad approval process remains in effect. This guarantees that while the ad is acceptable, it still needs to pass the TikTok advertising guidelines.

Related article: Everything You Need to Know About TikTok Brand Safety and Suitability Tools

TikTok Industry Entry Rules on Which Industries Can Advertise

The restrictions on TikTok advertising guidelines vary, depending on the region. Let’s take a closer look at the restrictions applied in the North American region, specifically in the United States:

What Do Industry Entry Ad Policies Mean for Your Business?

If your line of business doesn’t classify as prohibited or restricted in TikTok’s advertising regulations, that’s a positive sign. However, it’s important to note that approval for your ads isn’t guaranteed. The TikTok advertising guidelines extend beyond these categories, going further into Ad Creatives policies and a meticulous Ad Review Process. Let’s peel back its layers here:

• TikTok Advertising Policies – Industry Entry: The discussed TikTok ad entry guidelines by industry provide clarity on eligible products and services for TikTok Ads. 

• TikTok Advertising Policies – Ad Creatives: While your business may not be in restricted categories, don’t overlook Ad Creatives policies. These determine what video ad content is allowed or not on the platform. Intellectual Property Infringement Rules for Ads are also looked into in this stage.

• Ad Review Process: Creating compliant TikTok ads is crucial to pass the ad review process. At this stage, the specific contents of your video ads are examined: captions, visuals, targeting, and more. Within 24 hours, you will be notified if your ads are approved or rejected. Accordingly, you can make changes to your ad or request for an appeal.

Understanding the Essence of TikTok’s Industry Entry Ad Policies

As you contemplate your business’s place within the TikTok ecosystem, remember: the essence of this ad platform lies not just in growth figures. The TikTok advertising guidelines fosters an environment where creativity thrives within well-defined bounds. 

Your business holds the potential to become a part of TikTok’s tapestry, threading its story into the vibrant narrative of the platform. As the digital era propels us forward, the significance of aligning your business with TikTok’s industry entry ad policies becomes clearer. This isn’t just about ticking boxes for TikTok ad compliance. It’s about forging a connection that allows your brand to resonate harmoniously within TikTok’s ever-evolving realm. 

The post Align with TikTok’s Advertising Guidelines for Industry Entry and Get Your Brand TikTok-Ready appeared first on Strike Social.