46 results found

Why advertisers must embrace artificial intelligence for advertising campaigns

With the ever-changing advances in technology, it can be hard to keep up at times. One big tech advancement we’ve been hearing a lot of lately? Artificial intelligence. Artificial intelligence may be the single most important innovation shaping the futur...

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How to pick an ad type for a paid social campaign

When creating a social media ad campaign, it's vital to define your goals and choose the types of advertising you'll use based on them. But with social media platforms innovating at a fast pace and launching new ad units every week, it might be challengin...

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The advertiser's guide to social media ad retargeting

How often are you seeing current or potential customers coming to your site but then not taking any action? They simply poke around your pages a bit and then leave, without giving you a new conversion. How can you get that customer back to your page to ac...

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How to combat mobile ad blockers with social media ads

There’s been a lot of chatter around ad blockers, especially since the announcement from both Apple and Google about installing ad blocking software to their Safari and Chrome browsers. Something that’s still fairly new to the mix? Mobile ad blocking. A...

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The best social media ad units to drive sales

When clients come to our media buyers with their campaigns, we try to understand their goals and how to best use the creatives they’re ready to run. A campaign intended for driving sales will lead to a shopping campaign, while wanting more app installs wi...

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Strike Social is the No. 17 fastest-growing private company in the US

Big news from the team at Strike Social: We are thrilled to announce that we have joined the ranks of the Inc. 500 as the No. 17 fastest-growing private company in the United States. With revenue growth of 12,423.4% over the past three years, we also ha...

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How much does social media advertising cost?

Every social media platform brings something different to the table. This means that not only the structure of your campaigns will be different for each platform, but also the billing options and the advertising costs. But how does it all come together?...

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20 free tools for marketers

To create a great social media advertising campaign, you need to get every detail right. Your creative, copy, keywords and execution all contribute to a great return on ad spend (ROAS) and to good view numbers at the end of the day. The good news is the...

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The ultimate guide to social media ad specs

Advertising has transitioned to having a large focus on social platforms — Facebook’s advertising revenue alone increased 59% in 2016. This shouldn’t be surprising as there are 2.8 billion social media users worldwide. If you’re not using a good sum of ...

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Google AdWords quality score and how it affects campaigns

Of course you’ve considered the quality of your AdWords campaigns. The quality of the ads, keywords, ad copy, every element and minute detail you could think of involved with the campaign. But have you given any thought to the quality score Google will ac...

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How to use social media ads for brand loyalty

People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase something because they saw it on some social media channel, proving that a good social presence can lead to bra...

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6 steps to creating a plan for social media advertising

Seven-in-ten Americans use social media platforms at least once a day, representing an enormous opportunity for brands to connect with prospective customers. It's not by accident that social media advertising revenue is forecasted to reach $41 billion in ...

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What is a good click-through rate?

Sit in an office space, library or just become hyperaware of your own behavior on your personal computer at home and below the hum of chatter you’ll hear the clicks. People click, click, clicking away as they browse the internet, play games or design grap...

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How to create a mobile-first ad strategy

Digital technology has placed the world at our fingertips, with reams of information only a click away. As consumers, we are hooked, attached to our devices, as shown by a 2016 comScore study that identified a 35% increase in total digital media usage sin...

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4 tech trends that enhance mobile advertising

First invented in 1973, mobile phones have evolved from the clunky devices of old into the sleek, do everything, design of today. Mobile phone owners can use them to do such things as pay bills, purchase books or order a Lyft. Life on the run is no longer...

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The future of ad targeting is through computer vision and image understanding

With advancements in artificial intelligence, computers have begun to accumulate knowledge on their own due to machine learning, a process that allows computers to learn by being programmed specifically to certain tasks, improving its knowledge over time ...

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How social media platforms handle ad load

When it comes to social media advertising, knowing how each platform functions is everything. In particular, you’ll want to know how each social media network handles ad load, that is, how they balance the number of ads users see. Ad load has a direct i...

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The role of music in social media advertising campaigns

Music in advertising has evolved from the jingles of old to the modern sounds of today, as shown by the addition of popular songs by the likes of Beyonce, Icona Pop or Taylor Swift. Studies have consistently demonstrated that the addition of music can tak...

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How to create buyer personas for social advertising

Wouldn’t it be great to have the inside track into what buyers are thinking? Consider how much more efficient your campaigns would be if you knew the goals, wishes and behaviors of your target audience. Through the magic of market insight, this is possibl...

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How to use social media ads to generate sales

The savvy advertiser needs to embrace social media to remain relevant. Nearly two-thirds of American adults (65%) use social networking sites which represent an opportunity to reach new customers not only locally, but all around the world. There are man...

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Moving forward with Google's mobile first

Last November, Google announced a new policy to rank search listings based on the mobile version of a site's content , giving index priority to mobile over desktop. In step two of the “mobile first index” Google announced on January 20, new changes that ...

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5 pitfalls to avoid in social media advertising

Marketers recognize that social media outlets such as Facebook, Twitter, YouTube, Instagram, LinkedIn and Snapchat provide huge — and generally cost-effective — marketing and advertising opportunities. With opportunities come threats, many of which can be...

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How to A/B test a social media ad campaign

Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your...

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How to manage global advertising campaigns

Business is bigger than the domestic market, as shown by the ever-increasing pace of global expansion. Since technology has made global connections easier than ever, many firms have taken the opportunity to conduct business globally. Global management r...

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The best social media advertising metrics for each business goal

The secret to know if any social media campaign is working is to look at the numbers. They will tell you if your campaign is doing well, if you are reaching your target audience and if you need to make any optimizations to achieve the desired outcome. W...

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How to use effective targeting to reach your social media advertising audience

One of the foundational components of any great advertising campaign is a firm understanding of the audience you are hoping to reach. The same goes for any noteworthy social media advertising campaign-to conduct one worthy of your ad dollars, you first ne...

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How to avoid having your ads associated with fake news

Advertisers were put on the spot when fake news became a major topic in the 2016 U.S. presidential election. After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinfo...

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[Calculator] How to calculate ROAS and ROI

Return on investment (ROI) is a significant metric to measure the performance of a company’s strategic investments and disposal of capital assets, but what about one’s return on ad spend (ROAS)? How does it fit into the big picture? It is time to learn m...

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How to create a viral video ad

Ever since the Oxford English Dictionary cited the use of the word ‘viral’ in 1989, people, brands and creatives everywhere have tried to create a replicable formula to make things go viral. Many marketers wish they could buy it, but the secret to making ...

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How Strike Social can increase the ROI of your social ad campaign

The power of social advertising Want to advertise where your audience is? Then look to social media. ComScore estimates that Americans spend nearly 20 percent of their online time on social networks. Naturally, these platforms offer a wide variety of a...

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12 megatrends to consider for your social ad strategy in 2017

No one wants to be caught behind on emerging trends. This holds especially true for megatrends, which are patterns or movements that can have a major impact on business or society. These are trends like the globalization or the relatively recent dominance...

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7 hacks for Google AdWords optimization

Created in 2000, _Google AdWords is a powerful, online advertising service _utilized by businesses all over the world. With such a crowded space, AdWords is a not only a fiercely competitive landscape but also one which can seem daunting to many users. To...

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How to choose a social media advertising agency

With the massive surge of social media advertising in the past few years, you’ll have to implement a clear strategy to remain competitive. But for many businesses, social advertising is an all new and elusive frontier. Thankfully, social advertising is ...

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7 social media advertising predictions for 2017

As 2016 comes to a close, we’re looking to the future to see where the advertising industry as a whole is headed. From a video-streaming tax to Facebook cutting deeper into Google’s terrain, here are our predictions for 2017. 1. Video-streaming taxes wil...

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How each social network counts video views

When you're developing your social media video campaigns, it’s important to remember that no two platforms are alike. Not only are the types of videos you see on these platforms different, but on an analytical basis, what counts as a view can be drastical...

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Everything you need to know about ad blockers

Even before the internet, people were looking for ways to avoid seeing advertisements. After all, no one likes seeing an ad obstruct their favorite TV program, radio tune or web search. The rise of digital advertising brought new possibilities. While ad...

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How to maximize your social media ad spend

Social media advertising is big business, as shown by the $31 billion spent globally on social advertising. With that much money at stake, getting it right is crucial to your company’s financial success. Spend too much with little to show and your adverti...

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15 social media statistics you need to know

The advertising game is an ever-changing one and it's all about creating brand awareness. But consumers aren't only sitting around their televisions like they used to do. They are constantly moving, talking, texting and communicating; plus sharing informa...

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7 reasons to advertise on social media

According to the internet statistics company Statista, investments in social media advertising worldwide are forecast to nearly double in a two-year time span, going from around $16 billion in 2014 to nearly $31 billion in 2016. With such explosive growth...

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What is ad viewability and why you should care

As advertisers shift their TV ad spending to digital, video viewability grows as a major concern across the industry. Viewability is an advertising metric that measures only those impressions that can be seen by internet users. It means that if an ad load...

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What is the difference between paid social media and sponsored content?

Online advertising is booming, as shown by an ever expanding array of ad options and the continuous introduction of innovative, productive tools to improve ad quality. From native to social, sponsored to branded, social media advertising is the most effic...

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The comprehensive glossary of social media advertising terms: Part 2

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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The social media advertising metrics that matter most

When it comes to advertising, social media is still pretty much new terrain for most businesses. There is a lot of uncertainty about what will work, which can lead to anxiety. How are you to know what marketing strategies are helping your bottom line? Th...

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The comprehensive glossary of social media advertising terms

Ryan Holmes, CEO and founder of Hootsuite once said that “our digital lives have grown more tangled and cluttered.” If I didn’t know better, he may have been talking about the mass of social media advertising terms, multiplying with the creation of each n...

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How to choose the best social media platform for your ad campaign

Social media has solidified its position as a major platform for advertisers to connect with their customers. Last year alone, domestic advertising revenue in social media grew an impressive 55 percent, from $7 billion to $10.9 billion, according to the I...

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21 terms to know for success in the social media ad auction

You’ve prepared your creative. Your text is flawless. Your images invite people to stop, look and buy. Now, you’re ready to launch your social advertising campaign. But before going further, you may want to brush up on your social media ad auction lingo....

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