34 results found

4 tech trends that enhance mobile advertising

First invented in 1973, mobile phones have evolved from the clunky devices of old into the sleek, do everything, design of today. Mobile phone owners can use them to do such things as pay bills, purchase books or order a Lyft. Life on the run is no longer...

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The future of ad targeting is through computer vision and image understanding

With advancements in artificial intelligence, computers have begun to accumulate knowledge on their own due to machine learning, a process that allows computers to learn by being programmed specifically to certain tasks, improving its knowledge over time ...

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How social media platforms handle ad load

When it comes to social media advertising, knowing how each platform functions is everything. In particular, you’ll want to know how each social media network handles ad load, that is, how they balance the number of ads users see. Ad load has a direct i...

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The role of music in social media advertising campaigns

Music in advertising has evolved from the jingles of old to the modern sounds of today, as shown by the addition of popular songs by the likes of Beyonce, Icona Pop or Taylor Swift. Studies have consistently demonstrated that the addition of music can tak...

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How to create buyer personas for social advertising

Wouldn’t it be great to have the inside track into what buyers are thinking? Consider how much more efficient your campaigns would be if you knew the goals, wishes and behaviors of your target audience. Through the magic of market insight, this is possibl...

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How to use social media ads to generate sales

The savvy advertiser needs to embrace social media to remain relevant. Nearly two-thirds of American adults (65%) use social networking sites which represent an opportunity to reach new customers not only locally, but all around the world. There are man...

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Moving forward with Google's mobile first

Last November, Google announced a new policy to rank search listings based on the mobile version of a site's content , giving index priority to mobile over desktop. In step two of the “mobile first index” Google announced on January 20, new changes that ...

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5 pitfalls to avoid in social media advertising

Marketers recognize that social media outlets such as Facebook, Twitter, YouTube, Instagram, LinkedIn and Snapchat provide huge — and generally cost-effective — marketing and advertising opportunities. With opportunities come threats, many of which can be...

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