24 results found

5 tips for football advertisers

The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch the Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry be...

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How effective targeting helps you reach your desired audience

One of the foundational components of any great advertising campaign is a firm understanding of the audience you are hoping to reach. The same goes for any noteworthy social media advertising campaign-to conduct one worthy of your ad dollars, you first ne...

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How to avoid having your ads associated with fake news

Advertisers were put on the spot when fake news became a major topic in the 2016 U.S. presidential election. After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinfo...

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Calculating ROI and ROAS the right way

My college financial accounting professor often emphasized the importance of achieving a healthy return on investment (ROI), as it allows an organization to make relevant decisions that bolster the soundness of a company. Indeed, ROI is significant in mea...

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How do videos go viral? Competing for ad views in a cluttered world

Ever since the Oxford English Dictionary cited the use of the word ‘viral’ in 1989, people, brands and creatives everywhere have tried to create a replicable formula to make things go viral. Many marketers wish they could buy it, but the secret to making ...

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The differences between AI, machine learning, programmatic buying and deep learning

Innovative technologies such as machine learning, deep learning and programmatic advertising are some of the hottest topics in advertising right now. All these terms are often used interchangeably, but they are definitely not the same thing. All the buz...

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How Strike Social can increase the ROI of your social ad campaign

The power of social advertising Want to advertise where your audience is? Then look to social media. ComScore estimates that Americans spend nearly 20 percent of their online time on social networks. Naturally, these platforms offer a wide variety of a...

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12 megatrends to consider for your social ad strategy in 2017

No one wants to be caught behind on emerging trends. This holds especially true for megatrends, which are patterns or movements that can have a major impact on business or society. These are trends like the globalization or the relatively recent dominance...

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