32 results found

Let's play: the role of music in video advertising

Music in advertising has evolved from the jingles of old to the modern sounds of today, as shown by the addition of popular songs by the likes of Beyonce, Icona Pop or Taylor Swift. Studies have consistently demonstrated that the addition of music can tak...

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How to create buyer personas for social advertising

Wouldn’t it be great to have the inside track into what buyers are thinking? Consider how much more efficient your campaigns would be if you knew the goals, wishes and behaviors of your target audience. Through the magic of market insight, this is possibl...

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How to use social media ads to generate sales

The savvy advertiser needs to embrace social media to remain relevant. Nearly two-thirds of American adults (65%) use social networking sites which represent an opportunity to reach new customers not only locally, but all around the world. There are man...

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Moving forward with Google's mobile first

Last November, Google announced a new policy to rank search listings based on the mobile version of a site's content , giving index priority to mobile over desktop. In step two of the “mobile first index” Google announced on January 20, new changes that ...

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5 pitfalls to avoid in social media advertising

Marketers recognize that social media outlets such as Facebook, Twitter, YouTube, Instagram, LinkedIn and Snapchat provide huge — and generally cost-effective — marketing and advertising opportunities. With opportunities come threats, many of which can be...

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How to A/B test a social media ad campaign

Some best practices increase the chances of a social media campaign succeed. You can do market research to get to know your clients better, create business personas and target your campaign to specific audiences. Still, there is no absolute certainty your...

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[Guide] 5 secrets of highly successful social media buyers

What does it take to be successful with paid social? We tapped our team of experts — who manage 15,000 ad campaigns each day — for their top five secrets. From setting up and running campaigns to communicating with clients, these tips will help you devel...

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How to manage global advertising campaigns

Business is bigger than the domestic market, as shown by the ever-increasing pace of global expansion. Since technology has made global connections easier than ever, many firms have taken the opportunity to conduct business globally. Global management r...

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